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I’m Marc Oliver König, a brand marketing and strategy specialist who thrives on turning analytical insights into compelling brand narratives. I orchestrate cross-channel marketing efforts to create buzz and drive growth, blending data-driven decision making with creative execution. With 7+ years in brand marketing, strategic market expansion, and sales acceleration, I’ve built a track record of launching portfolio brands, expanding wholesale channels, and delivering measurable performance across e‑commerce and retail. I’m excited to apply my holistic approach to new challenges and collaborative teams.…I’m Marc Oliver König, a brand marketing and strategy specialist who thrives on turning analytical insights into compelling brand narratives. I orchestrate cross-channel marketing efforts to create buzz and drive growth, blending data-driven decision making with creative execution. With 7+ years in brand marketing, strategic market expansion, and sales acceleration, I’ve built a track record of launching portfolio brands, expanding wholesale channels, and delivering measurable performance across e‑commerce and retail. I’m excited to apply my holistic approach to new challenges and collaborative teams.

Marc Oliver König

Brand Strategist, Marketing Strategist, Creative Director, +5

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I’m Marc Oliver König, a brand marketing and strategy specialist who thrives on turning analytical insights into compelling brand narratives. I orchestrate cross-channel marketing efforts to create buzz and drive growth, blending data-driven decision making with creative execution. With 7+ years in brand marketing, strategic market expansion, and sales acceleration, I’ve built a track record of launching portfolio brands, expanding wholesale channels, and delivering measurable performance across e‑commerce and retail. I’m excited to apply my holistic approach to new challenges and collaborative teams.…I’m Marc Oliver König, a brand marketing and strategy specialist who thrives on turning analytical insights into compelling brand narratives. I orchestrate cross-channel marketing efforts to create buzz and drive growth, blending data-driven decision making with creative execution. With 7+ years in brand marketing, strategic market expansion, and sales acceleration, I’ve built a track record of launching portfolio brands, expanding wholesale channels, and delivering measurable performance across e‑commerce and retail. I’m excited to apply my holistic approach to new challenges and collaborative teams.

Available to hire

I’m Marc Oliver König, a brand marketing and strategy specialist who thrives on turning analytical insights into compelling brand narratives. I orchestrate cross-channel marketing efforts to create buzz and drive growth, blending data-driven decision making with creative execution.

With 7+ years in brand marketing, strategic market expansion, and sales acceleration, I’ve built a track record of launching portfolio brands, expanding wholesale channels, and delivering measurable performance across e‑commerce and retail. I’m excited to apply my holistic approach to new challenges and collaborative teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Fluent

Italian

Intermediate

Work Experience

Senior Brand Manager M&A at Berlin Brands Group (Chal-Tec GmbH)

May 1, 2021 - December 1, 2022

Product portfolio expansion through launching new products & innovations; Scaling & growing M&A portfolio brands towards (niche) market leadership.

Senior Brand Marketing Manager at Yellowgrape GmbH

July 1, 2024 - March 1, 2025

Lead in brand marketing campaigns for multiple clients across industries; Development of market entry strategies & holistic brand marketing approaches; Primary point of contact for clients.

Senior Campaign Manager at Yellowgrape GmbH

January 1, 2023 - June 30, 2024

Creating, managing & monitoring performance-driven marketing campaigns; Marketing budget allocation across channels to maximize ROI.

Marketing Lead DACH at Sentimo B.V

July 1, 2025 - Present

Leading strategic market expansion within DACH regions; Website optimizations & improving customer journey; Brand activations & events, e.g. Press Days 2025; Marketing channels: influencer marketing, social media, public relations, (D)OOH, TV & Streaming.

Marketing Lead DACH (Freelance) at Sentimo B.V

July 1, 2025 - Present