Strong expertise in orchestrating marketing channels to create brand buzz by combining analytical thinking and creative execution. With 7+ years of experience in brand marketing, strategic market expansion & sales growth.…

Marc Oliver König

Strong expertise in orchestrating marketing channels to create brand buzz by combining analytical thinking and creative execution. With 7+ years of experience in brand marketing, strategic market expansion & sales growth.…

Available to hire

Strong expertise in orchestrating marketing channels to create brand buzz by combining analytical thinking and creative execution. With 7+ years of experience in brand marketing, strategic market expansion & sales growth.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Senior Brand Manager M&A at Berlin Brands Group (Chal-Tec GmbH)
May 1, 2021 - December 1, 2022
Product portfolio expansion through launching new products & innovations; Scaling & growing M&A portfolio brands towards (niche) market leadership.
Senior Brand Marketing Manager at Yellowgrape GmbH
July 1, 2024 - March 1, 2025
Lead in brand marketing campaigns for multiple clients across industries; Development of market entry strategies & holistic brand marketing approaches; Primary point of contact for clients.
Senior Campaign Manager at Yellowgrape GmbH
January 1, 2023 - June 30, 2024
Creating, managing & monitoring performance-driven marketing campaigns; Marketing budget allocation across channels to maximize ROI.
Marketing Lead DACH at Sentimo B.V
July 1, 2025 - Present
Leading strategic market expansion within DACH regions; Website optimizations & improving customer journey; Brand activations & events, e.g. Press Days 2025; Marketing channels: influencer marketing, social media, public relations, (D)OOH, TV & Streaming.
Marketing Lead DACH (Freelance) at Sentimo B.V
July 1, 2025 - Present
Leading strategic market expansion within DACH regions; Website optimizations & improving customer journey; Brand activations & events, e.g. Press Days 2025; Marketing channels: influencer marketing, social media, public relations, (D)OOH, TV & Streaming.
Senior Campaign Manager at Yellowgrape GmbH
July 1, 2024 - March 25, 2025
Creating, managing & monitoring performance-driven marketing campaigns; marketing budget allocation across channels to maximize ROI.
Marketing Lead DACH / Freelance at Sentimo B.V
July 1, 2025 - Present
Leading strategic market expansion within DACH regions; website optimizations & improving customer journey; brand activations & events, e.g. Press Days.
Marketing Lead DACH / Freelance at Sentimo B.V
July 1, 2025 - Present
Leading strategic market expansion within DACH regions; website optimizations & improving customer journey; brand activations & events, e.g. Press Days.

Education

Master of Arts: International Marketing Management at Hochschule für Wirtschaft & Recht - Berlin
September 1, 2016 - April 1, 2018
Semester Abroad at Baruch College, New York City
July 1, 2013 - February 1, 2014
Bachelor of Arts: Business Administration at Hochschule für Wirtschaft & Recht - Berlin
September 1, 2011 - August 1, 2016
Master of Arts at Hochschule für Wirtschaft & Recht - Berlin
September 1, 2016 - April 1, 2018
Bachelor of Arts at Hochschule für Wirtschaft & Recht - Berlin
September 1, 2011 - August 1, 2016
Semester Abroad at Baruch College, New York City
July 1, 2013 - February 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Wholesale & Distribution, Consumer Goods, Education, Manufacturing

Skills

Experience Level