Marc Belteky

Represented Nike’s football brand presence throughout Australia’s 2026 World Cup campaign. Supported and contributed to major brand campaign work and product launches, working closely with external agencies on creative direction and activation delivery. Led TikTok-specific content production and supported the launch of Nike Australia’s TikTok channel, briefing creative agencies and talent and co-directing on set. Built trusted relationships with Nike athletes and creators, ensuring campaigns resonated with both global football culture and local Australian communities, and collaborated with global/regional teams to align local activations with Nike’s wider strategy.

Produced, shot, and edited athlete-led video content end to end—from concept development through final delivery. Served as the brand’s sole UK editorial presence, collaborating with TPT US and Brazilian teams to align brand voice and consistency while maintaining ownership of content production across the UK/Europe region. Managed athlete outreach and stakeholder relationships across players, agents, clubs, and brands to develop and secure content opportunities. Oversaw TPT Football’s social media strategy from the UK/EU editorial side, keeping output aligned with the brand voice and up to date with developments across the football landscape.

Delivered branded campaigns, athlete content and production-driven narratives across sport, media and entertainment. Produced short- and long-form content across editorial and branded campaigns. Directed and edited across multiple areas, and managed partnerships.