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I’m Marcel Puppik, a senior brand marketing manager with a global perspective and a track record of leading integrated campaigns across B2B, B2C, and B2G. I excel at crafting compelling brand stories and building cross-functional relationships with stakeholders at all levels to drive growth and ROI. My career spans roles at Meta, startups, and consumer brands where I’ve combined strategy, storytelling, and data-driven decision making to optimize campaigns and unlock new opportunities. I’m motivated by turning insights into scalable programs and collaborating with diverse teams to elevate brand narrative and business impact.…I’m Marcel Puppik, a senior brand marketing manager with a global perspective and a track record of leading integrated campaigns across B2B, B2C, and B2G. I excel at crafting compelling brand stories and building cross-functional relationships with stakeholders at all levels to drive growth and ROI. My career spans roles at Meta, startups, and consumer brands where I’ve combined strategy, storytelling, and data-driven decision making to optimize campaigns and unlock new opportunities. I’m motivated by turning insights into scalable programs and collaborating with diverse teams to elevate brand narrative and business impact.

Marcel Puppik

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I’m Marcel Puppik, a senior brand marketing manager with a global perspective and a track record of leading integrated campaigns across B2B, B2C, and B2G. I excel at crafting compelling brand stories and building cross-functional relationships with stakeholders at all levels to drive growth and ROI. My career spans roles at Meta, startups, and consumer brands where I’ve combined strategy, storytelling, and data-driven decision making to optimize campaigns and unlock new opportunities. I’m motivated by turning insights into scalable programs and collaborating with diverse teams to elevate brand narrative and business impact.…I’m Marcel Puppik, a senior brand marketing manager with a global perspective and a track record of leading integrated campaigns across B2B, B2C, and B2G. I excel at crafting compelling brand stories and building cross-functional relationships with stakeholders at all levels to drive growth and ROI. My career spans roles at Meta, startups, and consumer brands where I’ve combined strategy, storytelling, and data-driven decision making to optimize campaigns and unlock new opportunities. I’m motivated by turning insights into scalable programs and collaborating with diverse teams to elevate brand narrative and business impact.

Available to hire

I’m Marcel Puppik, a senior brand marketing manager with a global perspective and a track record of leading integrated campaigns across B2B, B2C, and B2G. I excel at crafting compelling brand stories and building cross-functional relationships with stakeholders at all levels to drive growth and ROI.

My career spans roles at Meta, startups, and consumer brands where I’ve combined strategy, storytelling, and data-driven decision making to optimize campaigns and unlock new opportunities. I’m motivated by turning insights into scalable programs and collaborating with diverse teams to elevate brand narrative and business impact.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

German

Fluent

French

Advanced

Korean

Intermediate

Dutch

Beginner

Work Experience

Managing Director at MYL Labs GmbH

January 1, 2024 - Present

Developing an AI-powered skincare app delivering customized routine generation, daily habit tracking, and tailored recommendations; offering freelance marketing consulting focused on end-to-end strategy, GTM planning, integrated campaigns, narrative development, and storytelling.

Sabbatical (Korean language study and Asia travel) at East & Southeast Asia

January 1, 2023 - January 1, 2024

Completed a 6-month Korean language course and traveled across 8 countries in Asia, pursuing language and cultural immersion.

Privacy and Integrity Consumer PMM (since 2021); previously International Brand Marketing Manager at Meta Platforms, Inc.

January 1, 2017 - December 31, 2023

Led the development of Meta’s 2022 company-level consumer responsibility marketing strategy, including a learning agenda and cross-level alignment up to VP-level executives. Established a data storytelling marketing capability, oversaw agency onboarding, and built cross-functional ways of working. Executed high-impact campaigns, including in-product activations around content integrity and privacy, and partnerships such as the WhatsApp “Message privately. Speak freely.” Europe campaign (budget >$25M). Launched Europe’s first in-product activation for personalized ads and led the Germany privacy consumer campaign (budget ~$15M). Established European Public Affairs Marketing operations, and contributed to the 11-country EU elections integrity campaign (budget ~$7M). Organized major experiential activations and strategic partnerships with Tier 1 media outlets.

Freelance Product, Marketing and Growth Consultant at hejmarcel! Consulting

January 1, 2016 - December 31, 2017

Developed and executed marketing and product initiatives for early-stage startups; provided analysis and strategy focusing on sustainable user growth; translated features into compelling benefits and marketing narratives; built and optimized measurable, high-ROI online campaigns.

Head of Product at Styla GmbH

January 1, 2013 - December 31, 2015

Led product pivot from a consumer blogging platform to a SaaS content marketing solution for businesses; identified market opportunities and prioritized features to acquire and retain customers; led major projects with RTL Interactive and Mondadori International (>50% of 2014 revenue).

International Consumer Product Marketing Manager at StumbleUpon, Inc.

January 1, 2012 - December 31, 2013

Launched and managed UK engagement and acquisition initiatives; improved onboarding and user education; drove international marketing efforts targeting 300M+ web users across German, French, and Spanish segments.

B2B Scalable and Event Marketing Specialist - Publisher Products at Google, Inc.

January 1, 2010 - December 31, 2012

Developed data-driven marketing campaigns (upsell/cross-sell, publisher engagement, education) for the German market; implemented churn management processes reclaiming $4M/year; organized in-country SMB events; led global DFP Small Business optimization and acquisition; pioneered auto-optimization of Ad design (patent-pending at departure).