Web Developer · 29+ Years Experience Hi, I'm Marcel — I've been building for the web since 1995, when it all started with HTML tables and a lot of curiosity. Today I craft custom websites and e-commerce solutions for businesses worldwide. I specialise in WordPress development — custom themes, WooCommerce shops, and performance optimisation — and I handle the full stack: from front-end build to Linux server setup and MySQL administration. One developer, end to end. My priorities: clean, maintainable code. Scalable architecture. Results that matter to your business. Stack: WordPress · WooCommerce · PHP · Node.js · HTML/CSS/JS · ETCH· Bricks Builder · Figma · Linux/Apache/MySQL Let's build something that lasts.…

Marcel Heininger

Web Developer · 29+ Years Experience Hi, I'm Marcel — I've been building for the web since 1995, when it all started with HTML tables and a lot of curiosity. Today I craft custom websites and e-commerce solutions for businesses worldwide. I specialise in WordPress development — custom themes, WooCommerce shops, and performance optimisation — and I handle the full stack: from front-end build to Linux server setup and MySQL administration. One developer, end to end. My priorities: clean, maintainable code. Scalable architecture. Results that matter to your business. Stack: WordPress · WooCommerce · PHP · Node.js · HTML/CSS/JS · ETCH· Bricks Builder · Figma · Linux/Apache/MySQL Let's build something that lasts.…

Available to hire

Web Developer · 29+ Years Experience
Hi, I’m Marcel — I’ve been building for the web since 1995, when it all started with HTML tables and a lot of curiosity. Today I craft custom websites and e-commerce solutions for businesses worldwide.
I specialise in WordPress development — custom themes, WooCommerce shops, and performance optimisation — and I handle the full stack: from front-end build to Linux server setup and MySQL administration. One developer, end to end.
My priorities: clean, maintainable code. Scalable architecture. Results that matter to your business.
Stack: WordPress · WooCommerce · PHP · Node.js · HTML/CSS/JS · ETCH· Bricks Builder · Figma · Linux/Apache/MySQL
Let’s build something that lasts.

See more

Skills

Experience Level

CSS
Expert
WordPress
Expert
Elementor
Expert
JavaScript
Expert
WooCommerce
Expert
Github
Intermediate
Shopify
Beginner

Language

French
Fluent
English
Advanced
German
Fluent

Work Experience

Web Developer / Project Manager at H-Mangement AG & Pharmavital AG
January 1, 1995 - January 1, 2000
Web development and project management; HTML/CSS/JS; CMS coordination; client communication and project planning.
Web Developer at World Software AG / World Software Group
January 1, 1995 - January 1, 2000
WordPress administration and web development; HTML/CSS/JS; server administration; digital marketing support.
Web Developer / Freelance at Freelance / Personal Portfolio
January 1, 2000 - January 1, 2011
Freelance web development (2000s); HTML, CSS, JavaScript; WordPress ecosystem (WP Bakery, Elementor, Bricks Builder); WooCommerce; digital marketing.
Web Developer / Project Manager at Orca Dive Club, Lovina Bali
January 1, 2014 - January 1, 2021
Gestion du site web et des réseaux sociaux; développement et maintenance de sites WordPress; utilisation d'Elementor, Bricks Builder, WP Bakery; marketing digital.
Security Agent at BDG Sicherheitsdienst AG, Bienne
January 1, 2021 - January 1, 2024
Responsable sécurité et surveillance sur site; gestion des opérations de sécurité et coordination des services.

Education

Apprenticeship in machine drafting at Diametal SA, Bienne
January 1, 1988 - January 1, 1992

Qualifications

PADI Dive Master / diving certification
January 11, 2030 - February 19, 2026
SSI Dive Certification
January 11, 2030 - February 19, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services
    paper Bali SPA – Wellness Website with Online Booking and Review System

    Bali SPA – Wellness Website with Online Booking and Review System

    Modern wellness website with online appointment booking, customer portal, and intelligent review management. Trilingual DE/FR/EN.

    The Challenge

    Bali SPA needed a professional online presence that simplifies operations. Customers should book appointments 24/7 without the owner being tied to the phone — plus a system to actively collect Google reviews.

    The Solution

    • Modern website built with Bricks Builder
    • Online booking and customer portal with LatePoint (reschedule, cancel, reminders)
    • Intelligent review system: after each visit, customers rate their experience
      • 4–5 stars → directed to Google Reviews
      • 1–3 stars → feedback stays internal
    • Trilingual (DE/FR/EN) with WPML
    • Pricing table, service descriptions, gift card page
    • Promotional flyer design (Canva)

    Results

    Customers book around the clock — the owner saves time and misses no requests. Google reviews increased significantly, while critical feedback is handled privately and used for improvement. A consistent brand presence, online and offline.

    Stack & Tools

    WordPress · Bricks Builder · LatePoint · WS Form · WPML · WooCommerce · Canva