Hi, I’m Marcel Nkoungang, a remote short-form product ad creator based in Douala, Cameroon. I specialize in writing hook-first scripts, building product storytelling, and producing UGC-style creative that’s designed to perform on TikTok, Instagram Reels, and Meta. I take an advertising-first approach—studying the product, the audience, and the platform to choose the strongest creative angle. From visual demonstrations to conversion-focused concepts, I develop multi-angle ad packages (same product, different hooks and narratives) and deliver ready-to-edit creative direction that helps brands earn attention and drive results.…

Marcel Nkoungang

5.0 (1 review)

Hi, I’m Marcel Nkoungang, a remote short-form product ad creator based in Douala, Cameroon. I specialize in writing hook-first scripts, building product storytelling, and producing UGC-style creative that’s designed to perform on TikTok, Instagram Reels, and Meta. I take an advertising-first approach—studying the product, the audience, and the platform to choose the strongest creative angle. From visual demonstrations to conversion-focused concepts, I develop multi-angle ad packages (same product, different hooks and narratives) and deliver ready-to-edit creative direction that helps brands earn attention and drive results.…

Available to hire

Hi, I’m Marcel Nkoungang, a remote short-form product ad creator based in Douala, Cameroon. I specialize in writing hook-first scripts, building product storytelling, and producing UGC-style creative that’s designed to perform on TikTok, Instagram Reels, and Meta.

I take an advertising-first approach—studying the product, the audience, and the platform to choose the strongest creative angle. From visual demonstrations to conversion-focused concepts, I develop multi-angle ad packages (same product, different hooks and narratives) and deliver ready-to-edit creative direction that helps brands earn attention and drive results.

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Language

English
Advanced
French
Fluent

Work Experience

Product Ad Creator at Self-Employed
September 2, 2026 - Present
Creating short-form product advertising videos for e-commerce and consumer brands. Developing creative concepts, hooks, product demonstrations, storytelling and social-first video content for TikTok, Instagram and Meta.
Product Ad Creator (Short-Form Ads) at Self-Employed / Freelance
September 1, 2026 - Present
Develop short-form product ad concepts for e-commerce and consumer brands, focusing on strong hook writing, product storytelling, and conversion-focused creative. Create multi-angle creative packages by applying different narrative structures (e.g., problem → solution, product demo, and storytelling) to the same product. Provide scriptwriting, pacing guidance, and visual direction to fit platform-native formats for TikTok, Instagram Reels, and Meta.

Education

Add your educational history here.

Qualifications

Video Editing
July 13, 2026 - August 5, 2026
Product Advertising
May 3, 2026 - June 4, 2026
Social Media Advertising
May 18, 2026 - June 9, 2026
Visual Storytelling
September 13, 2026 - September 13, 2026
Visual Storytelling
April 29, 2026 - May 26, 2026

Industry Experience

Retail, Media & Entertainment, Other, Consumer Goods
    AURA — 3 Hooks. Same Product.
    A short-form advertising concept exploring three different hooks for the same pair of wireless earbuds. The project demonstrates how different opening angles can completely change the way a product is introduced and how attention can be captured within the first seconds of a social ad. The same product is presented through three distinct creative approaches while maintaining a clear product focus. Focus: Hook Development • Product Advertising • Creative Concepts • Social Ads • Short-Form Video video ProductAdvertising AdCreative HookStrategy SocialAds ShortFormVideo videoeditor…
    SKINCARE — From Product to Story
    A short-form skincare advertising concept focused on turning a simple product presentation into a visual story. Instead of starting with a generic product shot, the creative introduces a reason to care, presents the customer problem, introduces the product, then uses texture, application and visual storytelling to build interest. The concept demonstrates how product advertising can move from simply showing a product to giving the audience a reason to want it. Focus: Product Storytelling • Skincare Advertising • Creative Direction • Problem-Solution • Short-Form Video video animator videoeditor ProductStorytelling SkincareAdvertising CreativeDirection ProductAdvertising ShortFormVideo…
    Premium Cordless Vacuum — One Product. Three Advertising Angles.
    A short-form product advertising concept demonstrating three creative approaches for the same cordless vacuum. The video explores three advertising angles: problem-solution, product demonstration and storytelling. Instead of simply presenting the product, the creative shows how different hooks and narratives can give the same product multiple reasons to capture attention. Focus: Product Advertising • Creative Strategy • Product Demonstration • Storytelling • Short-Form Video video explainervideo animator videoeditor ProductAdvertising ProductDemo CreativeStrategy ShortFormVideo SocialAds…
    SKINLAB — High-Converting Skincare Ad
    A short-form skincare product advertising concept built around a problem-solution structure. The creative begins with a relatable customer concern, introduces the product as the solution, then focuses on texture, application and the overall product experience. The concept is designed for social-first advertising, combining a strong opening hook with clear product storytelling. Focus: Skincare Advertising • Problem-Solution • Product Storytelling • Beauty Advertising • Social Ads video animator advert videoeditor explainervideo SkincareAdvertising BeautyMarketing ProductAdvertising SocialAds ShortFormVideo…
    LIP OIL — UGC-Style Product Ad
    A UGC-style short-form product advertisement created for a beauty product. The concept uses a casual and conversational approach combined with close-up product shots, texture and application to create a more natural social-media advertising style. The goal is to make the product feel authentic, visually appealing and native to short-form platforms. Focus: UGC-Style Advertising • Beauty & Cosmetics • Product Demonstration • Social Media Content • Short-Form Video.UGCContent BeautyAdvertising LipOil ProductVideo ShortFormContent video videoeditor advert animator…
    VANTA One Watch. Three Worlds.
    A premium short-form product advertising concept for a modern luxury watch. The creative presents the same product through three distinct visual worlds, showing how different creative directions can completely change the perception of a product. The concept focuses on premium visuals, atmosphere and product storytelling while keeping the watch at the center of every scene. Focus: Product Advertising • Creative Direction • Product Storytelling • Luxury Advertising • Short-Form Video. ProductAdvertising LuxuryAdvertising ProductVideo CreativeDirection ShortFormVideo video videoeditor…