Available to hire
Senior/Lead Product Designer with 12+ years of experience designing user-centered digital products across UI/UX, e-commerce, and SaaS. I specialize in scalable design systems and high-impact interfaces, partnering closely with business, marketing, and engineering teams to improve clarity, conversion, and operational efficiency.
I’ve led end-to-end product and brand work from MVP delivery to feature expansion driving solutions through UX research, usability testing, and iterative design. My strength is translating complex requirements into usable, consistent experiences across web and mobile.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
UI/UX Designer at 2Game digital
January 1, 2025 - PresentDesigned and optimized core e-commerce user flows, including checkout and product detail experiences, for a global digital platform. Built and maintained scalable design systems to support consistency and platform growth. Collaborated with business, marketing, and engineering teams to improve conversion, clarity, and operational efficiency.
UI/UX Designer at 2Game digital, KAKAS, Indonesia
January 1, 2025 - PresentDesigned and optimized core e-commerce user flows, including checkout and product detail experiences, for a global digital platform. Built and maintained scalable design systems to support consistency and platform growth. Collaborated with business, marketing, and engineering teams to improve conversion, clarity, and operational efficiency.
Senior Product Designer at REZERV
May 1, 2024 - April 30, 2025Translated business and user requirements into user-centered product design. Led design for a venue mapping platform and recurring courses feature, enabling users to create studio/event layouts and manage repeatable class schedules. Designed mobile and web experiences, brand assets, and design systems.
Senior Product Designer at REZERV, Singapore
May 1, 2024 - April 1, 2025Translated business and user requirements into user-centered product design. Led design for a venue mapping platform and recurring courses feature, enabling users to create studio/event layouts and manage repeatable class schedules. Designed mobile and web experiences, brand assets, and design systems.
Sr. Product Designer / Art Director at BigDade Studio
August 1, 2022 - April 30, 2023Led end-to-end product design across digital products, UI/UX, and design systems. Collaborated with product teams and stakeholders to deliver the MVP within one year. Owned both interface design and art direction work to ensure coherent product and visual experiences.
Sr. Product Designer / Art Director at BigDade Studio, Manado
August 1, 2022 - April 1, 2025Led end-to-end product design across digital products, UI/UX, and design systems. Collaborated with product teams and stakeholders to deliver the full MVP within one year. Owned design execution from concept through delivery, aligning UX, visual direction, and system scalability.
Senior Product Designer at Nadi Health, Malaysia
January 1, 2022 - October 1, 2022Led a team of UX/UI designers and researchers to solve key product challenges while building and maintaining a comprehensive design system and brand guidelines. Oversaw user research, testing, and iteration to deliver the MVP within six months.
Senior Product Designer (UX/UI) at Nadi Health
December 1, 2021 - October 1, 2022Led a team of UX/UI designers and researchers to solve key product challenges while building and maintaining a comprehensive design system and brand guidelines. Oversaw user research, testing, and iteration, delivering the MVP within six months.
Design Lead at Adonai Studio
December 1, 2015 - January 31, 2022Delivered 40+ projects for global clients across startups, multinational companies, and government. Led UI/UX, branding, and digital product design from concept to delivery.
Design Lead at Adonai Studio, Singapore
December 1, 2015 - January 1, 2022Delivered 40+ projects for global clients across startups, multinational companies, and government. Led UI/UX, branding, and digital product design from concept to delivery.
Education
Informatics (Diploma/Polytechnic) at Batam State Polytechnic
January 1, 2005 - January 1, 2008Informatics (degree, likely polytechnic) at Batam State Polytechnic
January 1, 2005 - January 1, 2008Qualifications
Industry Experience
Software & Internet, Retail, Gaming, Healthcare, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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