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I am a results-driven Marketing Specialist with experience in paid advertising, strategic marketing, and data-driven growth. I have worked on Meta (Facebook & Instagram) campaigns and have a strong understanding of audience targeting, lead generation, and performance optimization. I have experience supporting marketing strategy and campaign execution, including market analysis, content coordination, and performance tracking. I am highly organized, detail-oriented, and comfortable managing multiple tasks while delivering consistent results. I am particularly interested in digital growth within competitive industries such as healthcare and aesthetics, and I am motivated to continuously improve campaign performance using data insights and AI tools.…I am a results-driven Marketing Specialist with experience in paid advertising, strategic marketing, and data-driven growth. I have worked on Meta (Facebook & Instagram) campaigns and have a strong understanding of audience targeting, lead generation, and performance optimization. I have experience supporting marketing strategy and campaign execution, including market analysis, content coordination, and performance tracking. I am highly organized, detail-oriented, and comfortable managing multiple tasks while delivering consistent results. I am particularly interested in digital growth within competitive industries such as healthcare and aesthetics, and I am motivated to continuously improve campaign performance using data insights and AI tools.

Marcelo Marques

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a results-driven Marketing Specialist with experience in paid advertising, strategic marketing, and data-driven growth. I have worked on Meta (Facebook & Instagram) campaigns and have a strong understanding of audience targeting, lead generation, and performance optimization. I have experience supporting marketing strategy and campaign execution, including market analysis, content coordination, and performance tracking. I am highly organized, detail-oriented, and comfortable managing multiple tasks while delivering consistent results. I am particularly interested in digital growth within competitive industries such as healthcare and aesthetics, and I am motivated to continuously improve campaign performance using data insights and AI tools.…I am a results-driven Marketing Specialist with experience in paid advertising, strategic marketing, and data-driven growth. I have worked on Meta (Facebook & Instagram) campaigns and have a strong understanding of audience targeting, lead generation, and performance optimization. I have experience supporting marketing strategy and campaign execution, including market analysis, content coordination, and performance tracking. I am highly organized, detail-oriented, and comfortable managing multiple tasks while delivering consistent results. I am particularly interested in digital growth within competitive industries such as healthcare and aesthetics, and I am motivated to continuously improve campaign performance using data insights and AI tools.

Available to hire

I am a results-driven Marketing Specialist with experience in paid advertising, strategic marketing, and data-driven growth. I have worked on Meta (Facebook & Instagram) campaigns and have a strong understanding of audience targeting, lead generation, and performance optimization.
I have experience supporting marketing strategy and campaign execution, including market analysis, content coordination, and performance tracking. I am highly organized, detail-oriented, and comfortable managing multiple tasks while delivering consistent results.
I am particularly interested in digital growth within competitive industries such as healthcare and aesthetics, and I am motivated to continuously improve campaign performance using data insights and AI tools.

Skills

Microsoft Excel

Power BI

Data Visualization

Experience Level

Microsoft Excel

Expert

Power BI

Expert

Data Visualization

Expert

Language

Portuguese

Fluent

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

German

Beginner

Work Experience

Healthcare Marketing Specialist at HUG - Hôpitaux Universitaires de Genève

January 1, 2023 - January 1, 2025

Supported the development of marketing strategies in healthcare; contributed to campaigns; supported cross-functional teams; improved digital marketing campaigns. Internal reporting efficiency improved by 20% through structured data organization and Excel-based analysis; supported internal communications and early-stage marketing initiatives targeting patient engagement; developed and executed a digital marketing campaign for a premium product line, contributing to an estimated +15–20% increase in online visibility; analyzed campaign performance (KPIs, engagement, conversion), optimized actions and improved campaign efficiency by 10%; created visual and strategic content aligned with brand positioning across digital channels.

International Market Sales Representative at Porcelanas da Costa Verde, SA - MGC – Texte (TMG), Guimarães

January 1, 2023 - January 1, 2025

Analyzed customer needs and supported sales strategy execution; contributed to stronger client relationships and repeat business; coordinated cross-functional processes (sales, logistics) to ensure smooth order execution and customer satisfaction.