My name is Marcelo. I’m a designer with over 15 years of experience, specialised in branding, identity, and creative direction. I don’t just create brands, I help them grow, evolve, and become clear expressions of who they are. I work at the intersection of strategy and visual execution: positioning, identity systems, and campaigns that turn ideas into presence. I believe design is an act of intention and that strong brands live not only in the details of a logo, but in the coherence of everything they express. My process blends strategic thinking, creative execution, and technology, including AI, as a critical extension of the creative process.…My name is Marcelo. I’m a designer with over 15 years of experience, specialised in branding, identity, and creative direction. I don’t just create brands, I help them grow, evolve, and become clear expressions of who they are. I work at the intersection of strategy and visual execution: positioning, identity systems, and campaigns that turn ideas into presence. I believe design is an act of intention and that strong brands live not only in the details of a logo, but in the coherence of everything they express. My process blends strategic thinking, creative execution, and technology, including AI, as a critical extension of the creative process.WWWW…