Implemented UX writing for website, landing pages, apps, and Chatbot focusing on user experience. Led comprehensive brand rebranding for a new brand launch, including concept creation, marketing and communication strategy, and visual identity guidelines. Created compelling content for multiple platforms (copy, banners, social media). Directed audio-visual production from script writing to post-production. Coordinated with advertising agencies to ensure brand vision alignment. Managed full-scale events from logistics to execution to create brand-aligned experiences.