I’m a digital marketing and marketing automation specialist focused on digital strategy, eCommerce management, and CRM automation. I combine business analysis with conversion optimization to improve the customer experience across omnichannel journeys, making data-driven decisions that translate into measurable growth. Over my career, I’ve led digital transformation initiatives and supported enterprise clients through CRM, eCommerce, and CX projects, leveraging tools like Salesforce Marketing Cloud, Shopify, WordPress, and Jira to streamline workflows and improve delivery. I also build performance reporting and dashboards to track KPIs, optimize campaigns, and enhance efficiency—always with the goal of increasing engagement, retention, and cross-channel conversions.…I’m a digital marketing and marketing automation specialist focused on digital strategy, eCommerce management, and CRM automation. I combine business analysis with conversion optimization to improve the customer experience across omnichannel journeys, making data-driven decisions that translate into measurable growth. Over my career, I’ve led digital transformation initiatives and supported enterprise clients through CRM, eCommerce, and CX projects, leveraging tools like Salesforce Marketing Cloud, Shopify, WordPress, and Jira to streamline workflows and improve delivery. I also build performance reporting and dashboards to track KPIs, optimize campaigns, and enhance efficiency—always with the goal of increasing engagement, retention, and cross-channel conversions.WWWW…