Available to hire
I am a seasoned marketing professional with over 12 years of experience specializing in digital marketing, e-commerce strategy, and global brand management. I have a strong background in developing and executing global business and marketing strategies, coordinating cross-functional teams, and driving brand growth across diverse international markets.
My expertise also extends to ESG and sustainability project management, where I lead initiatives to meet sustainability goals. With hands-on experience in communication, content marketing, and digital projects coordination, I am passionate about creating innovative marketing strategies that deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Work Experience
Marketing Director at Ambitious (Celita - Comércio e Indústria, Lda)
April 1, 2023 - PresentLeading global business strategy and coordination for Ambitious, a footwear brand and manufacturer. Developed and executed global business strategies aligning international teams. Managed global marketing, communication, and e-commerce strategies driving brand consistency and growth. Coordinated ESG (sustainability) initiatives and led the Eyven project to meet sustainability goals. Strategized and managed PRR investment projects with cross-functional teams. Coordinated digital projects ensuring timely and effective delivery.
Marketing Project Manager at Valerius Hub
February 1, 2022 - PresentManaged marketing, branding, and project strategies with an emphasis on e-commerce and digital marketing synchronization. Coordinated communications strategy and execution within the company since February 2022.
Head of Digital, Marketing Director at Eugénio Campos Jewelry Retail
August 1, 2019 - PresentManaged digital marketing strategy including management and coordination of digital marketing and e-commerce. Led content marketing strategy with CMS management and global marketing planning and strategy since August 2019.
Marketing and eCommerce Manager at DentaL Dente
March 31, 2019 - August 23, 2025Managed marketing and e-commerce operations for dental materials retail from January 2014 to March 2019.
Marketing Manager Shoes Components Retail at Feleather - Import & Export, LDA
May 31, 2019 - August 23, 2025Short-term role focused on marketing management for shoe components retail in March to May 2019.
Business Owner at Mais Futuro Stationery and Bookstore
May 31, 2013 - August 23, 2025Owner and operator of a stationery and bookstore business from September 2009 to May 2013.
Marketing Director & Co-Founder at Juniscap Business Solutions
December 31, 2019 - August 23, 2025Served as Marketing Director and Co-Founder at a digital marketing solutions startup from 2018 to 2019.
Communications Member at Loving The Planet ONG
December 31, 2019 - August 23, 2025Member of the communications team at the environmental NGO Loving The Planet during 2018-2019.
Marketing Director at Eugénio Campos Jewelry Retail
August 1, 2019 - PresentLed the digital marketing strategy, management, and coordination, including e-commerce strategy and global marketing planning. Oversaw content marketing strategy with CMS management, ensuring brand consistency and growth internationally.
Marketing Project Manager at Valerius Hub Textile Manufacturer and Retailer
February 1, 2022 - PresentManaged marketing, branding, and project strategy along with e-commerce and digital marketing strategy and coordination. Directed communications strategy and coordination to strengthen brand presence.
Marketing Director at Ambitious (Celita - Comércio e Indústria, LDA) Footwear Brand and Manufacturer
April 1, 2023 - PresentDeveloped and executed global business strategies while leading global marketing, communication, and e-commerce strategies. Acted as lead coordinator for ESG initiatives, managed sustainability projects such as the Eyven project, and coordinated investment projects to achieve milestones. Served as the central point for digital project coordination ensuring timely and effective delivery.
Marketing and eCommerce Manager at Dental Dente Dental Material Retail
March 31, 2019 - August 23, 2025Managed marketing and e-commerce strategies for dental material retail. Developed online sales channels and coordinated marketing activities to increase brand visibility.
Business Owner at Mais Futuro Stationery and Bookstore
May 31, 2013 - August 23, 2025Owned and managed a stationery and bookstore business, overseeing all operations, marketing, and customer relations.
Marketing Manager Shoes Components Retail at Feleather - Import & Export, LDA
May 31, 2019 - August 23, 2025Managed retail marketing activities focusing on shoe components, including brand promotion and sales strategy.
Marketing Director & Co-Founder at Juniscap Business Solutions
December 31, 2019 - August 23, 2025Co-founded the company and led digital marketing initiatives to support business growth and client engagement.
Communications Member at Loving The Planet ONG
December 31, 2019 - August 23, 2025Contributed to communications efforts for the environmental non-governmental organization.
Consultant at New Branch | Digital Agency
December 31, 2021 - August 23, 2025Consulted on e-commerce and marketing projects, providing expertise in digital marketing and strategy.
Education
Degree in Marketing at Instituto Politécnico do Porto | ISCAP
September 1, 2016 - June 1, 2019Degree in Business at Lusiada
September 1, 2004 - June 1, 2009Degree in Marketing at Instituto Politécnico do Porto | ISCAP
September 1, 2016 - June 30, 2019Degree in Business at Lusíada
September 1, 2004 - June 30, 2009Qualifications
Google Ads Training
January 1, 2016 - August 23, 2025Online Store Training
January 1, 2016 - August 23, 2025SEO (Search Engine Optimization) Training
January 1, 2016 - August 23, 2025Sales Training
January 1, 2016 - August 23, 2025Advanced SEO & SEA Training
January 1, 2020 - August 23, 2025Advanced Illustrator and Photoshop, Social Media Marketing Strategy Training
January 1, 2016 - August 23, 2025Visual Merchandising Trends for Digital Retail Short Course
January 1, 2023 - August 23, 2025Google Ads Training Course
January 1, 2016 - August 23, 2025Online Store Training Course
January 1, 2016 - August 23, 2025SEO (Search Engine Optimization) Training Course
January 1, 2016 - August 23, 2025Sales Training Course
January 1, 2016 - August 23, 2025Advanced SEO & SEA Training Course
January 1, 2020 - August 23, 2025Adobe Solutions - Advanced Illustrator and Photoshop; Social Media Marketing Strategy
January 1, 2016 - August 23, 2025Visual Merchandising Trends for Digital Retail (Short Course)
January 1, 2023 - August 23, 2025Industry Experience
Retail, Manufacturing, Consumer Goods, Non-Profit Organization, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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