Marcos André Blodow Luft
I’m a journalist and communications professional with 25 years of experience across television, radio, social media, institutional websites, and live broadcasts.
About
I’m a journalist and communications professional with 25 years of experience across television, radio, social media, institutional websites, and live broadcasts. I’ve worked throughout the full content chain—reporting, writing, photography, video, editing, voice-over, and distribution—always focused on clear communication, transparency, and strong relationships with the media.
For the past nine years, I led institutional communications for the Santo Ângelo City Council (15 councilors and 45 staff members), handling day-to-day press work and crisis management while producing frequent multiplatform content. I’m passionate about reputation management and strategic communications, and I also apply workflow automation and generative AI tools (with human editorial review) to increase speed and consistency in my work.
- 25 years' experience
- Joined November 2026
Skills· 13
Languages
- PortugueseFluent
- EnglishIntermediate
Industry experience
- Government
- Media & Entertainment
- Professional Services
Work experience· 6 roles
Managed the full press office for a legislative body with 15 councilors and 45 staff members, combining reporting, photography, video, writing, and voice-over to deliver daily press and institutional communications. Led crisis management and strategic communications for nine consecutive years through direct dialogue with regional media and handling sensitive issues. Covered about 70 public sessions and events per year (600+ total), ensuring transparency through text, photo, and video. Produced an average of 20 publications per week across the institutional website, social media, the Council’s TV channel, and press relations. Operated cameras for live broadcasts of parliamentary sessions, captured field interviews (sound bites), and produced coverage of bills, information requests, and draft decrees. Implemented generative AI and automation to accelerate curation, writing, and distribution with human editorial supervision.
Assumi sozinho toda a assessoria de imprensa e a gestão de comunicação do Legislativo municipal com 15 vereadores e 45 colaboradores. Planejei pautas, escrevi textos e legendas, produzi roteiros, capturei e editei foto e vídeo, realizei locução e opereio a câmera na transmissão ao vivo das sessões. Cobri em média 70 eventos por ano (mais de 600 no período), garantindo transparência e acesso do público. Atuei na gestão de crise e na interlocução com a imprensa regional para proteger reputação e credibilidade. Implementei automação e inteligência artificial generativa na curadoria, redação e distribuição multiplataforma, com revisão editorial humana, aumentando agilidade e padronização. Produzi cerca de 20 publicações por semana para site institucional, redes sociais e canal de TV próprio.
Hosted daily live radio programming and produced content while also working in the station’s commercial department. Developed and executed a strategy focused on direct interaction with listeners, improving audience retention and loyalty by an estimated 250% over nearly seven years. Managed parallel responsibilities with the city council press office during the overlap period (2017–2021) under deadline pressure.
Education
Certifications and awards
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