I have over 20 years of experience developing relationships and leading marketing initiatives that drive brand integrity, revenue growth, and lead generation in B2B and B2C spaces. I excel at aligning marketing programs with business goals, improving ROI and cross-functional collaboration through data-driven strategies across diverse industries. I have led multi-brand marketing programs, delivered strategic roadmaps, and spearheaded digital and content-driven campaigns that expand market visibility and revenue pipelines.…

Marcy Hutcheson-Camp

I have over 20 years of experience developing relationships and leading marketing initiatives that drive brand integrity, revenue growth, and lead generation in B2B and B2C spaces. I excel at aligning marketing programs with business goals, improving ROI and cross-functional collaboration through data-driven strategies across diverse industries. I have led multi-brand marketing programs, delivered strategic roadmaps, and spearheaded digital and content-driven campaigns that expand market visibility and revenue pipelines.…

Available to hire

I have over 20 years of experience developing relationships and leading marketing initiatives that drive brand integrity, revenue growth, and lead generation in B2B and B2C spaces. I excel at aligning marketing programs with business goals, improving ROI and cross-functional collaboration through data-driven strategies across diverse industries.

I have led multi-brand marketing programs, delivered strategic roadmaps, and spearheaded digital and content-driven campaigns that expand market visibility and revenue pipelines.

See more

Skills

Experience Level

Work Experience

Director of Marketing at The McPherson Companies, Inc.
October 1, 2025 - October 1, 2025
Oversee marketing operations for three brands across five business units, guiding omni-channel campaigns, SEO, analytics, CRM, and customer insights. Led a company-wide marketing audit, delivered a strategic roadmap, and launched the EPIC Equipment & Service Solutions brand; initiated a Fuelz Fleet Solutions website redesign to improve UX and lead generation; directed strategy, wireframes, and content for the EPIC website.
Director of Marketing at ProcessBarron
October 1, 2023 - October 1, 2023
Led international, multi-region marketing activities supporting $24M in sales growth. Executed a corporate brand refresh and expansion into the western US and Canada. Improved ROI by restructuring marketing operations using data-driven, strategic goals. Implemented content strategies that delivered rapid website growth and higher engagement; contributed to $10M in 2023 closed sales and opportunities.
Strategic Marketing Consultant at Metropolis, LLC
June 1, 2021 - June 1, 2021
Managed an average $1M annual budget supporting national customers through omnichannel marketing, communications, and relationship development. Assisted nonprofit clients with research, fund development strategy, CRM improvements, and special events best practices.
Director Of Development at Alabama Humanities Foundation
July 1, 2020 - July 1, 2020
Exceeded fundraising goals by 50% by leading strategy for social and traditional marketing initiatives, relationship development, and special events. Enhanced program delivery through advocacy and communications with government officials and philanthropic organizations.
Director Development and Marketing at Better Basics, Inc.
October 1, 2018 - October 1, 2018
Generated a 10% increase in annual fundraising through resource development, public relations, marketing, fundraising, and social media strategies.
Founder/Owner at Weezie's Candy Emporium
February 1, 2018 - February 1, 2018
Successfully launched and grew a small specialty retail business, achieving a 50% increase in sales within the first year.
Adjunct Professor, Social Media and E-Marketing at Birmingham Southern College
July 1, 2015 - July 1, 2015
Developed cutting-edge E-Marketing and Social Media curriculum with updated objectives, resulting in increased student engagement and knowledge.
Director of Development and Special Events at Girl Scouts of North Central Alabama
January 1, 2010 - January 1, 2010
Exceeded fundraising goals during the 2008-09 financial crisis by 10%; managed staff, projects, policies and CRM conversion to improve donor engagement.
Executive Director at Homewood Chamber of Commerce
June 1, 2008 - June 1, 2008
Grew membership and community engagement through efficient operational, administrative, marketing, and PR functions.
Marketing Director at Birmingham Southern College
October 1, 2005 - October 1, 2005
Designed and implemented PR, communications, and advertising campaigns, resulting in increased enrollment and alumni engagement; boosted enrollment by 10% through influencer marketing and strategic recruiting.
Marketing Projects Specialist at Protective Life Corporation
July 1, 2003 - July 1, 2003
Led project teams through technology-oriented marketing initiatives, including the launch of the first transactional online platform for annuity products.
Project Analyst/Business Analyst/Conversion Specialist at SouthTrust Bank
April 1, 1998 - April 1, 1998
Led technology-oriented marketing projects, CRM conversion, and related process improvements to support business growth.

Education

BBA with Triple Major: Finance, Marketing, and General Business at University of Mississippi - School of Business Administration
January 11, 2030 - November 20, 2025
MBA – Masters in Business Administration, Management and Operations at University of Alabama at Birmingham
January 11, 2030 - November 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Education, Manufacturing, Professional Services, Media & Entertainment

Skills

Experience Level