Maressa Omena
I am a bilingual writer and social media analyst with 15+ years of experience shaping impact-driven communication strategies for startups and government-related projects, especially in cybersecurity and fintech.
About
I am a bilingual writer and social media analyst with 15+ years of experience shaping impact-driven communication strategies for startups and government-related projects, especially in cybersecurity and fintech. I focus on creating engaging content that translates complex topics into clear, compelling narratives for diverse audiences in English and Portuguese.
My work spans articles, posts, and multimedia content across platforms, designed to bridge cultural and linguistic gaps and help brands build strong online presences and connect with their target markets.
- 15 years' experience
- Joined May 2024
Industry experience
- Government
- Professional Services
- Media & Entertainment
- Software & Internet
- Financial Services
- Education
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Work experience· 11 roles
Led the creation and execution of strategic content plans for executive thought leadership on LinkedIn, enhancing brand visibility and engagement for C-level leadership. Collaborated with leadership to translate technical product insights into clear, engaging narratives for diverse audiences. Supported cross-functional marketing initiatives by producing high-impact copy for blogs, social media, and executive communications.
Serve as primary liaison for local and international media, providing strategic communications on key institutional agendas, including Brazil’s tax reform and proposals for using tax transactions to settle debts. Lead development and implementation of communication strategies to enhance public understanding of litigation strategies and fiscal policies, ensuring accurate and accessible dissemination of complex topics.
Served as primary liaison for local and international media, providing strategic communications on key institutional agendas, including Brazil’s Tax Reform and proposals for using tax transactions to settle debts. Led the development and implementation of communication strategies to enhance public understanding of litigation and fiscal policy topics, ensuring accurate and accessible dissemination to stakeholders. Drafted and supervised press releases, briefs, and media campaigns to promote institutional initiatives.
Education· 9
Certifications and awards· 8
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