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I am Giorgia Margaria, a digital marketing and influencer relations professional with experience spanning luxury fashion, e-commerce and global campaigns. I specialize in influencer collaborations, talent scouting, content creation, and cross-functional project management, with a track record at Gucci and Zalando. I thrive in multicultural environments, excel at turning strategy into actionable campaigns, and enjoy coordinating native and regional markets to deliver impactful launches and seedings. I’m passionate about data-driven marketing, storytelling, and building strong partnerships with media and talent networks.…I am Giorgia Margaria, a digital marketing and influencer relations professional with experience spanning luxury fashion, e-commerce and global campaigns. I specialize in influencer collaborations, talent scouting, content creation, and cross-functional project management, with a track record at Gucci and Zalando. I thrive in multicultural environments, excel at turning strategy into actionable campaigns, and enjoy coordinating native and regional markets to deliver impactful launches and seedings. I’m passionate about data-driven marketing, storytelling, and building strong partnerships with media and talent networks.

Giorgia

Social Media Manager, Digital Marketer, Web Designer, +2

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I am Giorgia Margaria, a digital marketing and influencer relations professional with experience spanning luxury fashion, e-commerce and global campaigns. I specialize in influencer collaborations, talent scouting, content creation, and cross-functional project management, with a track record at Gucci and Zalando. I thrive in multicultural environments, excel at turning strategy into actionable campaigns, and enjoy coordinating native and regional markets to deliver impactful launches and seedings. I’m passionate about data-driven marketing, storytelling, and building strong partnerships with media and talent networks.…I am Giorgia Margaria, a digital marketing and influencer relations professional with experience spanning luxury fashion, e-commerce and global campaigns. I specialize in influencer collaborations, talent scouting, content creation, and cross-functional project management, with a track record at Gucci and Zalando. I thrive in multicultural environments, excel at turning strategy into actionable campaigns, and enjoy coordinating native and regional markets to deliver impactful launches and seedings. I’m passionate about data-driven marketing, storytelling, and building strong partnerships with media and talent networks.

Available to hire

I am Giorgia Margaria, a digital marketing and influencer relations professional with experience spanning luxury fashion, e-commerce and global campaigns. I specialize in influencer collaborations, talent scouting, content creation, and cross-functional project management, with a track record at Gucci and Zalando.

I thrive in multicultural environments, excel at turning strategy into actionable campaigns, and enjoy coordinating native and regional markets to deliver impactful launches and seedings. I’m passionate about data-driven marketing, storytelling, and building strong partnerships with media and talent networks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

German

Beginner

Work Experience

Global Social Media Specialist at Gucci – Luxury Fashion

April 1, 2024 - October 16, 2025

Editorial planning, posting strategy and assets management based on Product Marketing and Merchandising needs. Natives project coordination: global natives and local natives projects, working closely with magazines. Regional markets coordination and liaison with local PRs for launch of collections, campaigns, seedings and events.

Global Influencer Relations Coordinator at Gucci – Luxury Fashion

April 1, 2024 - Present

Influencer marketing for Gucci Fashion and Gucci Beauty: talent scouting, managing talents and trend identification. Management of influencers product placements, seedings, dressings, events (T&A), campaigns strategy. Budget supervision, administration and negotiation of contracts with talents, as well as insights and reports. Management of digital campaigns and content creation: from developing a project from scratch to asset production.

Online Marketing Specialist at Zalando – Fashion e-commerce

March 1, 2020 - October 16, 2025

Developed and implemented monthly content calendars and social media strategies aligned with business goals. Direct Marketing: newsletter and push-notification creation, operational setup and performance analysis: OR, CTR, CVR and BR monitoring. Retail tasks: SEM, onsite setup, commercial planning and performance analysis, stakeholders’ management.

Marketing Internship at FICO Eataly World – Agri-Food Park

October 1, 2018 - October 16, 2025

Social Media accounts nourishing: set-up and coordination of the editorial planning. Management and organization for several internal and external events, in particular “Bologna Award - Sustainability and Food International Award”. Newsletter curation and analysis: from ideation to operational setup and performance analysis.

Digital Marketing Internship at Penguin Industry SRL - Online Fashion Brand

July 1, 2017 - October 16, 2025

Administration of website and Social Media. Product manager: from the ideation to production of campaigns. Influencer marketing accountability: business development with celebrities. Event management.

Marketing Assistant at Electric Vehicles SRL - Sustainable Mobility

August 1, 2014 - October 16, 2025

Creative and marketing strategy for social media and corporate website. Collaboration with creative agencies and editorial team on marketing materials for content creation.

Education

Bachelor of Arts in International Business with major in Marketing and Spanish for business at European Business School - Regent´s University London

September 1, 2015 - December 31, 2018

Semester abroad at EBC Hochschule Berlin

September 1, 2017 - December 1, 2017

Semester abroad at San Pablo CEU

January 1, 2017 - June 1, 2017

Course in Web-design and Digital Marketing at Regent´s University London

January 1, 2016 - June 1, 2016

Foundation in Global Business at Regent’s University London

September 1, 2014 - May 1, 2015