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I’m a design professional focused on transforming traditional crafts into market-ready products with a strong social impact. With over 30 years of experience, I lead brand identity, product design, and community-led initiatives for NGOs and social enterprises in the Philippines, elevating artisans and preserving cultural integrity through ethical production. I upskill artisans, run design workshops, and create brand visuals and marketing content for retail, trade fairs, and digital platforms. I love collaborating with community partners to empower women-led enterprises, build sustainable supply chains, and deliver culturally sensitive, market-fit solutions.…I’m a design professional focused on transforming traditional crafts into market-ready products with a strong social impact. With over 30 years of experience, I lead brand identity, product design, and community-led initiatives for NGOs and social enterprises in the Philippines, elevating artisans and preserving cultural integrity through ethical production. I upskill artisans, run design workshops, and create brand visuals and marketing content for retail, trade fairs, and digital platforms. I love collaborating with community partners to empower women-led enterprises, build sustainable supply chains, and deliver culturally sensitive, market-fit solutions.

Margaret Obligacion

Content Creator, Copywriter, Brand Designer, +5

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I’m a design professional focused on transforming traditional crafts into market-ready products with a strong social impact. With over 30 years of experience, I lead brand identity, product design, and community-led initiatives for NGOs and social enterprises in the Philippines, elevating artisans and preserving cultural integrity through ethical production. I upskill artisans, run design workshops, and create brand visuals and marketing content for retail, trade fairs, and digital platforms. I love collaborating with community partners to empower women-led enterprises, build sustainable supply chains, and deliver culturally sensitive, market-fit solutions.…I’m a design professional focused on transforming traditional crafts into market-ready products with a strong social impact. With over 30 years of experience, I lead brand identity, product design, and community-led initiatives for NGOs and social enterprises in the Philippines, elevating artisans and preserving cultural integrity through ethical production. I upskill artisans, run design workshops, and create brand visuals and marketing content for retail, trade fairs, and digital platforms. I love collaborating with community partners to empower women-led enterprises, build sustainable supply chains, and deliver culturally sensitive, market-fit solutions.

Available to hire

I’m a design professional focused on transforming traditional crafts into market-ready products with a strong social impact. With over 30 years of experience, I lead brand identity, product design, and community-led initiatives for NGOs and social enterprises in the Philippines, elevating artisans and preserving cultural integrity through ethical production.

I upskill artisans, run design workshops, and create brand visuals and marketing content for retail, trade fairs, and digital platforms. I love collaborating with community partners to empower women-led enterprises, build sustainable supply chains, and deliver culturally sensitive, market-fit solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tagalog

Advanced

Work Experience

Product Development Consultant at The Asia Foundation

May 1, 2022 - December 31, 2025

Facilitated design and product development workshops to build artisans' skills, confidence, and income sustainability. Co-created brand visuals, storytelling materials, and marketing content for retail, trade fairs, and digital platforms. Collaborated with community partners, management, and buyers to align products with ethical sourcing and sustainability principles.

Product Development Consultant at PHIL EXPORT Southern Tagalog, Inc. (PHILSTAI)

June 1, 2022 - October 31, 2022

Developed product designs/brand materials for PHILSTAI members; contributed to brand storytelling and materials for distribution to retailers and partners.

Mentor (Social Enterprise) at ACTED Philippines / Villgro Philippines

January 1, 2023 - Present

Provided mentorship to social enterprises on design-led livelihoods, ethical sourcing, and market access; supported organizational growth and impact expansion.

Lead Product and Brand Development at LRI Design Plaza

February 1, 2009 - Present

Lead product and brand development for NGO work with marginalized and indigenous artisan communities nationwide; co-create product collections with women artists; facilitate participatory design and culturally sensitive production.

Product Development Consultant at PhilExport Southern Tagalog, Inc. (PHILSTA I) / PHILSTA I Agency

June 1, 2022 - October 1, 2022

Developed product designs and brand materials for nine member companies; co-created collections with women artists using participatory design methods; supported craft-to-market transitions for livelihood initiatives.

Social Media Strategist at Vanda Cummins (Artist)

January 1, 2020 - December 31, 2020

Conducted six-week coaching sessions online; developed social media strategy and content plans to strengthen online presence and engagement for the artist.