Available to hire
I’m Margherita Fraboni, a Web & UX Designer with a background in UX and marketing. I design and develop websites, e-commerce stores, and digital interfaces based on the client’s needs—starting from context analysis and user journeys, then moving into structured design in Figma and bringing projects online with WordPress, Shopify, or code.
I also support the post-launch phase with technical SEO and performance measurement, combining a practical build mindset with usability and accessibility in mind. Alongside client work, I enjoy translating strategy into clear information architecture and clean visual systems, from landing pages to full e-commerce experiences and internal UX/UI tools.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
Italian
Fluent
English
Advanced
Spanish; Castilian
Beginner
Work Experience
Web/UX Designer & Marketing Strategy at Multimedia – TDS Division
July 1, 2024 - PresentDesign and development of websites and e-commerce stores using WordPress and Shopify, supporting clients from strategy to launch. UX design for applications and internal management systems in Figma. Support project management for a group startup. Contribute to SEO optimization and graphic content development.
Marketing Strategy e Web/UX Designer (divisione TDS) at Multimedia — divisione TDS
July 1, 2024 - PresentSviluppo siti web ed e-commerce (WordPress, Shopify) seguendo il cliente dalla strategia al lancio. UX design per applicazioni e strumenti gestionali interni tramite Figma. Project management per una startup del gruppo (Sunspot.srl). Attività di ottimizzazione SEO e creazione contenuti grafici di supporto Web & Graphic.
Marketing Strategy e Web/UX Designer at Multimedia — divisione TDS
July 1, 2024 - PresentSviluppo di siti web ed e-commerce (WordPress, Shopify) seguendo il cliente dalla strategia al lancio. Attività di UX design per applicazioni e strumenti gestionali interni tramite Figma. Project Management per una startup del gruppo (Sunspot.srl). Ottimizzazione SEO e creazione di contenuti grafici di supporto Web & Graphic.
Multimedia (Division of TDS)
July 1, 2024 - PresentWeb & Graphic Designer at ValueBiz
March 1, 2024 - May 31, 2024Converted Figma prototypes into websites developed with Tailwind CSS. Created the visual identity for the new Value Talent brand, including logo and icons, and produced printed materials for a corporate event.
Web & Graphic Designer (Conversione prototipi e design brand/eventi) at ValueBiz — Piacenza
March 1, 2024 - May 31, 2024Conversione di prototipi Figma in siti sviluppati in Tailwind CSS. Progettazione grafica (loghi, icone) per il nuovo brand Value Talent. Creazione grafica per materiali stampati in occasione di un evento aziendale.
UX/Web Designer (conversione prototipi e graphic design) at ValueBiz — Piacenza
March 1, 2024 - May 31, 2024Conversione di prototipi Figma in siti sviluppati in Tailwind CSS. Progettazione grafica (loghi, icone) per il nuovo brand Value Talent. Creazione di grafiche per materiali stampati in occasione di un evento aziendale.
Web & Graphic Designer at ValueBIZ Piacenza
March 1, 2024 - May 31, 2024Developed websites and e-commerce solutions using Shopify and WordPress. Created UX for applications and management tools (Figma). Produced supporting graphic content and acted as project manager at a startup (Sunspot.srl) with design responsibilities.
Web Designer & Digital Consultant (Freelance) at Freelance
November 1, 2023 - February 29, 2024Performed competitor analysis, designed and developed websites, implemented SEO strategies, and ran usability testing to improve user experience and conversion readiness.
Web Designer & Digital Consultant at Freelance
November 1, 2023 - February 29, 2024Performed competitor analysis, designed and developed websites, implemented SEO strategies, and ran usability testing to validate improvements and enhance user experience.
Web Designer (Freelance) at Freelance
November 1, 2023 - February 29, 2024Analisi competitor, progettazione e sviluppo siti web. Implementazione strategie SEO e test di usabilità per migliorare la performance e l’esperienza utente.
Freelance Web Designer / Digital Consultancy
November 1, 2023 - February 29, 2024Responsible for developing prototypes from Figma to Tailwind CSS and creating print graphics for events.
Web Designer at Emedia Marketing Agency (remote work)
June 1, 2023 - September 30, 2023Competitor analysis and web design/development. Implemented SEO strategies and performed usability tests.
Web Designer at Freelance
March 1, 2023 - February 29, 2024Analisi competitor e progettazione/sviluppo di siti web. Implementazione di strategie SEO e test di usabilità.
Web Designer at Emedia Marketing Agency
February 1, 2023 - June 30, 2023Redesigned and created showcase websites using Elementor Pro. Worked with client briefings and technical requirements to deliver responsive web experiences aligned with business goals.
Web Designer at Emedia Marketing Agency (remoto)
February 1, 2023 - June 30, 2023Restyling e creazione di siti vetrina con Elementor Pro. Gestione del confronto con i clienti su briefing e requisiti tecnici.
Marketing Specialist at Lo Jack Italia
February 1, 2023 - June 30, 2023Combining passion for digital with human relations and spreading effective and truthful communication. Restyling and creating showcase websites using Elementor Pro.
Marketing Specialist (Stage) at LoJack Italia
November 1, 2022 - May 31, 2023Ottimizzazione del sito aziendale lato back-end e front-end. Pianificazione editoriale, creazione contenuti social e editing immagini (Illustrator, Photoshop). Monitoraggio performance (GA, Search Console, Semrush) e reportistica mensile.
Key Account Manager (Stage) at Accademia di Belle Arti e Design — Poliarte
December 1, 2021 - May 31, 2022Aggiornamento e manutenzione del sito web. Comunicazione con matricole, gestione open day e attività di photoreporter.
Content Creator at Movidea — Spagna (Erasmus+)
February 1, 2018 - May 31, 2018Creazione contenuti web e social, gestione partner e clienti. Ideazione presentazioni per corsi di formazione docenti.
Hostess & Promoter (sporting events, concerts ...)
September 1, 2017 - July 31, 2020Marketer & Digital Communication (other listed activity)
November 1, 2012 - May 31, 2021Organization and coordination of EU-funded mobility projects; marketing and digital communications support.
Education
M.A. Philosophy - Curriculum Contexts and Applications at University of Bologna / Università Cattolica del Sacro Cuore (as listed)
January 11, 2030 - August 4, 2026B.A. Digital Content Management for Media, Business and Cultural Heritage at Academia di Belle Arti Poliarte Margherita Fraboni / Lo Jack Italia (as listed)
September 1, 2017 - May 31, 2022B.A. Philosophy - Curriculum Contexts and Applications (thesis) at University of Bologna / Università Cattolica del Sacro Cuore (as listed)
February 1, 2018 - May 31, 2018M.A. (thesis title listed) at University (as listed: thesis title only)
September 1, 2020 - July 31, 2022Master/Certificate - Google UX Design Certificate at Google (tramite Coursera)
January 1, 2023 - December 31, 2023Accessibility course at Coursera
January 1, 2023 - December 31, 2023Laurea Magistrale in Gestione dei Contenuti Digitali at Università Cattolica del Sacro Cuore
January 11, 2030 - August 4, 2026Laurea Triennale in Filosofia — Contesti e Applicazioni at Università di Bologna
January 11, 2030 - August 4, 2026Google UX Design Certificate at Coursera / Google (program)
January 1, 2023 - January 1, 2023Corso Accessibility at Coursera (program)
January 11, 2030 - August 4, 2026Laurea Magistrale in Gestione dei Contenuti Digitali (108/110) at Università Cattolica del Sacro Cuore
January 11, 2030 - August 4, 2026Laurea Triennale in Filosofia (100/110) at Università di Bologna
January 11, 2030 - August 4, 2026Master's Degree in Digital Content Management at Università Cattolica del Sacro Cuore
January 1, 2020 - January 1, 2022Bachelor's Degree in Philosophy at Università di Bologna
January 1, 2016 - January 1, 2019Master's Degree in Digital Content Management at Università Cattolica del Sacro Cuore
January 11, 2030 - January 1, 2024Bachelor's Degree in Philosophy at Università di Bologna
January 11, 2030 - January 1, 2021Qualifications
Google UX Design Certificate (Coursera)
January 11, 2030 - August 4, 2026B2B Marketing / Digital strategy (as listed: courses)
January 11, 2030 - August 4, 2026E-marketing/web design tools training (as listed)
January 11, 2030 - August 4, 2026Google UX Design Certificate
January 1, 2023 - December 31, 2023Accessibility course
January 1, 2023 - December 31, 2023Google UX Design Certificate
January 1, 2023 - August 4, 2026Corso Accessibility
January 11, 2030 - August 4, 2026Google UX Design Certificate — Coursera
January 1, 2023 - August 31, 2026UX Design in Practice: Accessibility and Collaboration — Microsoft & Coursera
January 1, 2024 - August 31, 2026Create High-Fidelity Prototypes and Design in Figma — Coursera
January 1, 2023 - August 31, 2026GA4 for SEO — Semrush Academy
January 1, 2023 - August 31, 2026Google UX Design Certificate
January 1, 2023 - August 31, 2026UX Design in Practice: Accessibility and Collaboration
January 1, 2024 - August 31, 2026Create High-Fidelity Prototypes and Design in Figma
January 1, 2023 - August 31, 2026GA4 for SEO
January 11, 2030 - August 31, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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