Hello, My social media marketing and digital background spans 8+ years and includes DTC, B2B, hospitality, retail, politics, automotive, eCommerce, non-profit, and CPG industries. My past experience with AMP Agency, glassybaby, and Kimpton Hotels led me to freelance, where I have worked with seven clients and offer boutique social media, influencer management, and digital marketing services. I currently work full-time at Body Glide while also managing one client on the side. I am very data-driven and use analytics to form a story and provide deep audience insights, as well as optimizations for content development. I am well-versed in creating strategies from scratch and increasing customer retention and reach through social media and digital efforts. More of my work can be seen here: _Website not available. Sign in: https://www.twine.net/signup_ Thank you for your consideration! Margo…

Margoa86

Hello, My social media marketing and digital background spans 8+ years and includes DTC, B2B, hospitality, retail, politics, automotive, eCommerce, non-profit, and CPG industries. My past experience with AMP Agency, glassybaby, and Kimpton Hotels led me to freelance, where I have worked with seven clients and offer boutique social media, influencer management, and digital marketing services. I currently work full-time at Body Glide while also managing one client on the side. I am very data-driven and use analytics to form a story and provide deep audience insights, as well as optimizations for content development. I am well-versed in creating strategies from scratch and increasing customer retention and reach through social media and digital efforts. More of my work can be seen here: _Website not available. Sign in: https://www.twine.net/signup_ Thank you for your consideration! Margo…

Available to hire

Hello,

My social media marketing and digital background spans 8+ years and includes DTC, B2B, hospitality, retail, politics, automotive, eCommerce, non-profit, and CPG industries. My past experience with AMP Agency, glassybaby, and Kimpton Hotels led me to freelance, where I have worked with seven clients and offer boutique social media, influencer management, and digital marketing services.

I currently work full-time at Body Glide while also managing one client on the side. I am very data-driven and use analytics to form a story and provide deep audience insights, as well as optimizations for content development. I am well-versed in creating strategies from scratch and increasing customer retention and reach through social media and digital efforts.

More of my work can be seen here: Website not available. Sign in: https://www.twine.net/signup

Thank you for your consideration!
Margo

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Work Experience

Director, Social + Digital at glassybaby
September 1, 2022 - February 1, 2023
Led social and digital initiatives for glassybaby, launching over 100 new products across social media, email marketing and Shopify. Drove a 207% MoM engagement increase on TikTok through strategy shifts. Delivered insights and recommendations on organic and paid social, and navigated crisis communications via social listening, resulting in a top-performing post for the year. Created original content and edited videos in Premiere Pro.
Associate Manager, Social Media Specialist at glassybaby
August 1, 2021 - September 1, 2022
Developed the organic social media strategy, including content pillars and types; grew the Glassybaby Foundation Instagram account from zero to 1.9k followers in six months and achieved a 200% increase in engagement.
Social Media Marketing at AMP Agency
February 1, 2020 - September 1, 2021
Seattle-based freelance social media and digital marketing consultant; partnered with 10+ clients across hospitality, dermatology, political, automotive, retail, CPG, non-profit, and eCommerce. Focused on strategy and content development.
Freelance Social Media Marketing at AMP Agency
May 1, 2017 - Present
May 2017 – Present freelance social media marketer providing strategic planning and content creation for multiple clients.
Social Media Specialist at Rairdon Automotive Group
May 1, 2018 - November 1, 2019
Managed social media presence across platforms for Rairdon Automotive Group; developed content and campaigns to engage audiences.
Social Media Specialist at Body Glide
November 1, 2023 - Present
Developed the social media strategy including content pillars and channel strategy for Facebook, TikTok, Instagram, LinkedIn, and X. Established a new brand voice using analytics from social listening and overall account analytics. Increased TikTok followers by 172% in one month with paid and organic efforts. Updated Linktree and Instagram to boost retailer partner clicks.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet