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I am a marketing leader with 15+ years of experience in cultural institutions and beyond, combining audience development strategy with hands-on digital expertise. I have built and led marketing functions, launched end-to-end digital marketing frameworks, and delivered measurable growth in audience engagement, ticket sales, and memberships while ensuring accessible and inclusive programs.…

Maria Aleksanyan

Digital Marketer, Marketing Strategist, PPC Manager, +5

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I am a marketing leader with 15+ years of experience in cultural institutions and beyond, combining audience development strategy with hands-on digital expertise. I have built and led marketing functions, launched end-to-end digital marketing frameworks, and delivered measurable growth in audience engagement, ticket sales, and memberships while ensuring accessible and inclusive programs.…

Available to hire

I am a marketing leader with 15+ years of experience in cultural institutions and beyond, combining audience development strategy with hands-on digital expertise.

I have built and led marketing functions, launched end-to-end digital marketing frameworks, and delivered measurable growth in audience engagement, ticket sales, and memberships while ensuring accessible and inclusive programs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Advanced

German

Intermediate

Work Experience

Interim Marketing Manager at ETOSOL LTD

March 1, 2024 - October 1, 2024

Led interim marketing function for a London-based organization, shaping go-to-market strategy, brand campaigns, CRM, paid media, and digital platforms to support growth.

Head of Digital Marketing at Garage Museum of Contemporary Art

January 1, 2022 - April 1, 2022

Directed digital marketing across audience development, CRM, and multi-channel campaigns; led cross-functional teams to scale growth, accessibility and digital platforms for the museum.

Head of Marketing at World Coffee Portal

March 1, 2025 - Present

Orchestrated marketing strategy and GTM planning for a B2B SaaS brand; collaborated with Sales and Product, conducted competitive & product research, and implemented data-driven campaigns to improve pipeline and revenue.

Senior Digital Marketing Manager at Garage Museum of Contemporary Art

November 1, 2017 - December 1, 2021

Pioneered the development lifecycle of a museum accessibility mobile app; led cross-functional teams across concept pitches, marketing research, MVP creation, promotion, and performance analysis; achieved notable retention and member growth; implemented data-driven recommendations for audience growth and CRM integration.

Web Project Coordinator at Garage Museum of Contemporary Art

November 1, 2010 - November 1, 2014

Directed end-to-end paid media campaigns, analytics, and reporting; managed budget and timelines; implemented loyalty marketing and brand integration projects; contributed to website development and online ticketing.