Available to hire
Hi, I’m María Eugenia, a Marketing Strategist with over nine years of experience in strategic planning, paid media, and brand positioning. I love collaborating with cross-functional teams and using data-driven insights to help brands grow and achieve their business goals. Throughout my career, I have worked in various settings including media and creative agencies, a leading tech company, and startups, giving me a comprehensive understanding of the marketing ecosystem.
I am passionate about turning creative ideas into tangible growth and always bring a hands-on approach with strong ownership to every project. I enjoy leading campaigns that align marketing efforts with business objectives and making an impact through innovative growth strategies.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Growth Marketing Manager at LaOlaGroup
January 1, 2025 - June 19, 2024Design and execute acquisition and engagement strategies across multiple touchpoints. Lead brand strategy execution, visual identity implementation, and digital marketing initiatives. Collaborate closely with the sales team to align marketing efforts with business development goals. Drive cross-functional growth initiatives by generating insights that accelerate business scaling.
Marketing Key Account Principal at PedidosYa
November 1, 2023 - December 31, 2024Developed and implemented customized marketing campaigns for Key Accounts in a B2B context, including major fast food partners such as McDonald's and Burger King, representing the highest-revenue clients. Managed the marketing budget for key account initiatives, strategically allocating in-app subsidies to optimize portfolio brand performance and generate mutual value. Drove growth strategies for the food vertical aligned with partner goals, tailoring user experiences and reinforcing high-impact strategic alliances.
Brand Principal at PedidosYa
June 1, 2022 - November 1, 2023Designed and executed the brand's communication strategy. Managed external creative and media agencies from briefing to campaign execution, ensuring full alignment and seamless delivery of consistent, on-brand results. Coordinated collaborative activities with departments including Product, Design, Media, Trade Marketing, CRM, PR, and UX. Analyzed business performance across key metrics to identify challenges and opportunities. Led the team responsible for branding campaigns and influencer partnerships.
Brand Specialist at PedidosYa
July 1, 2021 - June 30, 2022Supported and coordinated the execution of brand campaigns with creative, media, PR, and influencer agencies. Managed brand sponsorships to enhance visibility and maximize partnership value. Provided strategic input to ensure creative concepts aligned with business objectives. Tracked campaign timelines, budgets, and deliverables to guarantee consistent and on-target delivery. Extracted performance learnings, generated actionable insights for stakeholders, and contributed to ongoing campaign optimization.
Creative Strategist at La América
March 1, 2020 - July 1, 2021Developed and defined brand positioning strategies based on market, consumer, and competitor analysis. Presented strategic findings to creative and account teams, aligning messaging with business goals. Led strategic planning for multi-channel campaigns, contributing to brand growth and differentiation.
Social Manager at La América
September 1, 2018 - March 1, 2020Defined and launched social media strategies across digital platforms. Created and supervised content in collaboration with creative teams to ensure consistency and relevance. Analyzed social performance metrics, KPIs, and emerging trends to optimize content strategy and increase platform engagement.
Digital Media Planner at PHD
March 1, 2018 - September 1, 2018Planned and executed tactical digital media strategies to maximize ROI for clients. Negotiated and purchased advertising inventory across online platforms. Developed influencer strategies to amplify brand campaigns. Oversaw the digital media team to ensure efficient campaign execution and timely delivery.
Social Media Manager at Zenith
March 1, 2017 - March 1, 2018Ran and optimized paid media campaigns across Meta, Google Ads (Search & Display), Twitter, and Programmatic platforms. Delivered campaign reports, insights, and recommendations to improve brand performance and conversion. Collaborated with analytics and creative teams to align messaging and targeting strategies.
Community Manager at Zenith
December 1, 2015 - March 1, 2017Managed and moderated online brand communities across social platforms, ensuring consistent brand tone and safe interactions. Produced and scheduled organic content aligned with brand identity and campaign objectives. Conducted social listening to extract insights, guide messaging decisions, and enhance engagement and brand sentiment.
Growth Marketing Manager at LaOlaGroup
January 1, 2025 - June 25, 2024Design and execute acquisition and engagement strategies across multiple touchpoints. Lead brand strategy execution, visual identity implementation, and digital marketing initiatives. Collaborate closely with the sales team to align marketing efforts with business development goals. Drive cross-functional growth initiatives by generating insights that accelerate business scaling.
Marketing Key Account Principal at PedidosYa
November 1, 2023 - December 31, 2024Developed and implemented customized marketing campaigns for Key Accounts in a B2B context, including major fast food partners such as McDonald's and Burger King, representing the highest-revenue clients. Managed the marketing budget for key account initiatives, strategically allocating in-app subsidies to optimize portfolio brand performance and generate mutual value for both commercial partners and the company. Drove growth strategies for the food vertical aligned with partner goals, tailoring user experiences, and reinforcing high-impact strategic alliances.
Brand Principal at PedidosYa
June 1, 2022 - November 1, 2023Designed and executed the brand's communication strategy. Managed external creative and media agencies from briefing to campaign execution, ensuring full alignment and seamless delivery of consistent, on-brand results. Coordinated collaborative activities with departments including Product, Design, Media, Trade Marketing, CRM, PR, and UX. Analyzed business performance across key metrics to identify challenges and opportunities. Led the team responsible for branding campaigns and influencer partnerships.
Brand Specialist at PedidosYa
July 1, 2021 - June 30, 2022Supported and coordinated the execution of brand campaigns with creative, media, PR, and influencer agencies. Managed brand sponsorships to enhance visibility and maximize partnership value. Provided strategic input to ensure creative concepts aligned with business objectives. Tracked campaign timelines, budgets, and deliverables to guarantee consistent and on-target delivery. Extracted performance learnings, generated actionable insights for stakeholders, and contributed to ongoing campaign optimization.
Creative Strategist at La América
March 1, 2020 - July 1, 2021Developed and defined brand positioning strategies based on market, consumer, and competitor analysis. Presented strategic findings to creative and account teams, aligning messaging with business goals. Led strategic planning for multi-channel campaigns, contributing to brand growth and differentiation.
Social Manager at La América
September 1, 2018 - March 1, 2020Defined and launched social media strategies across digital platforms. Created and supervised content in collaboration with creative teams to ensure consistency and relevance. Analyzed social performance metrics, KPIs, and emerging trends to optimize content strategy and increase platform engagement.
Digital Media Planner at PHD
March 1, 2018 - September 1, 2018Planned and executed tactical digital media strategies to maximize ROI for clients. Negotiated and purchased advertising inventory across online platforms. Developed influencer strategies to amplify brand campaigns. Oversaw the digital media team to ensure efficient campaign execution and timely delivery.
Social Media Manager at Zenith
March 1, 2017 - March 1, 2018Ran and optimized paid media campaigns across Meta, Google Ads (Search & Display), Twitter, and Programmatic platforms. Delivered campaign reports, insights, and recommendations to improve brand performance and conversion. Collaborated with analytics and creative teams to align messaging and targeting strategies.
Community Manager at Zenith
December 1, 2015 - March 1, 2017Managed and moderated online brand communities across social platforms, ensuring consistent brand tone and safe interactions. Produced and scheduled organic content aligned with brand identity and campaign objectives. Conducted social listening to extract insights, guide messaging decisions, and enhance engagement and brand sentiment.
Education
Master at San Andrés University
May 1, 2023 - July 3, 2025Bachelor at UADE University
March 1, 2012 - January 31, 2016Bachelor in Advertising at UADE University
March 1, 2012 - January 31, 2016Qualifications
Google Ads Certification – Fundamentals, Search & Display
January 1, 2017 - December 31, 2017Digital Creativity – Grow School of Digital Professionals
January 1, 2018 - December 31, 2018Community Management – National Technological University
January 1, 2015 - December 31, 2015Integral Creativity – Brother Creative School
January 1, 2014 - December 31, 2014Google Ads Certification – Fundamentals, Search & Display
January 1, 2017 - December 31, 2017Digital Creativity – Grow School of Digital Professionals
January 1, 2018 - December 31, 2018Community Management – National Technological University
January 1, 2015 - December 31, 2015Integral Creativity – Brother Creative School
January 1, 2014 - December 31, 2014Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Transportation & Logistics, Travel & Hospitality
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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