Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a marketing and communications professional with a proven ability to translate insight into measurable commercial results. I identify market opportunities, develop compelling communication, and manage teams and resources to deliver growth for both global brands and SMEs. Raised across multiple countries, I thrive in cross-functional environments and love turning ideas into actionable plans that connect with customers and stakeholders. I’ve led initiatives across consumer goods, B2B, and shipping sectors, from product development and packaging to corporate communications and CSR, always with a view to sustainable growth and strong stakeholder relationships.…I’m a marketing and communications professional with a proven ability to translate insight into measurable commercial results. I identify market opportunities, develop compelling communication, and manage teams and resources to deliver growth for both global brands and SMEs. Raised across multiple countries, I thrive in cross-functional environments and love turning ideas into actionable plans that connect with customers and stakeholders. I’ve led initiatives across consumer goods, B2B, and shipping sectors, from product development and packaging to corporate communications and CSR, always with a view to sustainable growth and strong stakeholder relationships.

Maria Georgitsis

Marketing Strategist, Brand Strategist, Marketing Consultant, +3





I’m a marketing and communications professional with a proven ability to translate insight into measurable commercial results. I identify market opportunities, develop compelling communication, and manage teams and resources to deliver growth for both global brands and SMEs. Raised across multiple countries, I thrive in cross-functional environments and love turning ideas into actionable plans that connect with customers and stakeholders. I’ve led initiatives across consumer goods, B2B, and shipping sectors, from product development and packaging to corporate communications and CSR, always with a view to sustainable growth and strong stakeholder relationships.…I’m a marketing and communications professional with a proven ability to translate insight into measurable commercial results. I identify market opportunities, develop compelling communication, and manage teams and resources to deliver growth for both global brands and SMEs. Raised across multiple countries, I thrive in cross-functional environments and love turning ideas into actionable plans that connect with customers and stakeholders. I’ve led initiatives across consumer goods, B2B, and shipping sectors, from product development and packaging to corporate communications and CSR, always with a view to sustainable growth and strong stakeholder relationships.

Available to hire

I’m a marketing and communications professional with a proven ability to translate insight into measurable commercial results. I identify market opportunities, develop compelling communication, and manage teams and resources to deliver growth for both global brands and SMEs. Raised across multiple countries, I thrive in cross-functional environments and love turning ideas into actionable plans that connect with customers and stakeholders. I’ve led initiatives across consumer goods, B2B, and shipping sectors, from product development and packaging to corporate communications and CSR, always with a view to sustainable growth and strong stakeholder relationships.

Skills

Branding

Copywriting

Presentation Design

Experience Level

Branding

Expert

Copywriting

Expert

Presentation Design

Intermediate

Language

English

Fluent

Greek, Modern

Fluent

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Freelance Marketing and Strategy Consultant at Freelance

January 1, 2011 - Present

Providing tailored marketing and strategy solutions to meet business objectives, drive profitability and growth, creating sustainable competitive advantages and communicating them to customers through traditional and digital media, events, and sponsorships. Notable projects include the full relaunch of Lucia’s Farm, development of nutraceutical snacks and beverages, launch plans for a premium olive oil producer, and a market feasibility study for bottled water entry.

Corporate Communications Officer (Contract / Maternity Cover) at Thenamaris Ships Management

January 1, 2019 - December 31, 2022

Composed and managed corporate communications, CSR activities and sponsorships for one of Greece's largest ship management companies, maintaining outreach with onshore personnel and ships during the COVID crisis. Post-contract, authored a book on shipping fundamentals for onboarding and reference.

Marketing Manager, Consumer Insights and Innovation at Pepsi Bottling Group, Greece

September 1, 2008 - February 1, 2011

Implemented structured market data monitoring and competitive analysis to enhance consumer understanding and identify portfolio gaps. Led the NPD process from concept to launch, including positioning, packaging, pricing, promotions and advertising. Won recognition for Hebi Classic and other brand initiatives.

Group Brand Manager at Pepsi Bottling Group, Greece

September 1, 2000 - May 1, 2005

Initiated and led marketing and communications plans for assigned brands, managing a small team. Achievements included launching Hebi Go! (child-focused juice range), driving double-digit share growth, and expanding into the sports drinks category with Gatorade.

Brand Manager at PepsiCo Foods International (Tasty Foods SA)

January 1, 1998 - April 1, 1999

Developed and executed marketing plans for potato chips and non-salty ranges; relaunched Ruffles with double-digit growth; negotiated a co-funded marketing support agreement enabling the Chupa Chups relaunch, doubling annual sales.

Trade Marketing Executive, Wholesale and Down-the-Street (DTS) channel at PepsiCo Foods International (Tasty Foods SA)

May 1, 1999 - September 1, 2000

Designed promotional calendars to maximize sales and channel profitability; defined merchandising standards and created POS materials; achieved strong market presence and improved visibility.

Assistant Brand Manager at PepsiCo Foods International (Tasty Foods SA)

September 1, 1994 - December 1, 1997

Conducted research analysis and reporting, supported plant visits, and contributed to brand development initiatives.

Freelance Marketing and Strategy Consultant at Self-employed

January 1, 2011 - Present

Providing tailored marketing and strategy solutions to meet business objectives, drive profitability, and create sustainable competitive advantages. I help clients identify opportunities, develop compelling communications, and manage teams and resources to deliver growth through traditional and digital media, events, and sponsorships. Projects include a full relaunch of Lucia’s Farm, development of nutraceutical snacks and beverages, launch plans for a premium olive oil producer, and a feasibility study for market entry.

Brand Manager at Pepsi Bottling Group, Greece

September 1, 2000 - May 31, 2005

Led marketing initiatives within the Pepsi portfolio, driving brand performance through range optimization, launches, and integrated campaigns; managed a small team and oversaw a substantial marketing budget.