Maria Kukinova

Led full audit and relaunch of Meta and TikTok accounts in regulated fintech verticals, improving approval rates by 20% and reducing CPA by 25%. Built external UGC production pipeline and developed custom landing pages and store assets for Meta and TikTok to increase conversions, while navigating complex platform moderation. Collaborated with product, analytics, and compliance teams to align acquisition strategy with regulatory requirements.

Relauched and scaled native advertising (Taboola / Outbrain) to $1M+ annual spend, establishing a sustainable secondary revenue stream. Led continuous A/B testing on landing pages and creative assets, consistently outperforming internal CPA benchmarks. Managed global affiliate acquisition, recruiting, onboarding, negotiating offers, overseeing fraud quality and optimizing partner performance.

Monitored traffic quality, fraud signals, and payout structures; analyzed partner performance data; proposed tailored creative strategies and payment terms to increase traffic volume and partner satisfaction.