Led full audit and relaunch of Meta and TikTok accounts in regulated fintech verticals, improving approval rates by 20% and reducing CPA by 25%. Built external UGC production pipeline and developed custom landing pages and store assets for Meta and TikTok to increase conversions, while navigating complex platform moderation. Collaborated with product, analytics, and compliance teams to align acquisition strategy with regulatory requirements.

Affiliate Marketing Manager at ITM Trade OU

February 1, 2018 - December 1, 2019

Monitored traffic quality, fraud signals, and payout structures; analyzed partner performance data; proposed tailored creative strategies and payment terms to increase traffic volume and partner satisfaction.

Affiliate Marketing Manager at ITM Trade OU

January 1, 2020 - February 1, 2025

Relauched and scaled native advertising (Taboola / Outbrain) to $1M+ annual spend, establishing a sustainable secondary revenue stream. Led continuous A/B testing on landing pages and creative assets, consistently outperforming internal CPA benchmarks. Managed global affiliate acquisition, recruiting, onboarding, negotiating offers, overseeing fraud quality and optimizing partner performance.

Account Manager at Frumatic

August 1, 2017 - June 1, 2018

Acted as primary contact for international clients, translating business needs into technical specifications for engineering teams. Managed workflows for product updates and bug-fix cycles to ensure timely delivery of technical solutions.

Project Coordinator at Acronis

November 1, 2013 - June 1, 2016

Coordinated product launches and seasonal campaigns across 15+ markets, managing localization of ads, landing pages, and creative assets. Managed PPC agency workflow, including content translation and banner production for international paid search campaigns.