I'm a results-driven marketing professional with over six years of experience in brand management, digital marketing, and campaign execution. I have a proven track record of boosting sales, generating leads, and optimizing costs for diverse organizations. I love turning brand values into compelling content and collaborating with cross-functional teams to drive growth through digital and social channels. I'm a strategic thinker and a clear communicator who thrives in fast-paced, creative environments.

Maria Mercedes Ubieto

I'm a results-driven marketing professional with over six years of experience in brand management, digital marketing, and campaign execution. I have a proven track record of boosting sales, generating leads, and optimizing costs for diverse organizations. I love turning brand values into compelling content and collaborating with cross-functional teams to drive growth through digital and social channels. I'm a strategic thinker and a clear communicator who thrives in fast-paced, creative environments.

Available to hire

I’m a results-driven marketing professional with over six years of experience in brand management, digital marketing, and campaign execution. I have a proven track record of boosting sales, generating leads, and optimizing costs for diverse organizations. I love turning brand values into compelling content and collaborating with cross-functional teams to drive growth through digital and social channels. I’m a strategic thinker and a clear communicator who thrives in fast-paced, creative environments.

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Language

English
Fluent
German
Advanced
Spanish; Castilian
Fluent

Work Experience

Marketing Consultant at Privat
December 1, 2024 - Present
Built and managed a marketing calendar, analyzed website traffic and user behavior to optimize performance, and created sales training materials to educate the sales team on product features and benefits.
English Teacher at Kids At Lake Ruschlikon
September 1, 2024 - Present
Creative storytelling and appealing communication; empathy and understanding of human behavior; project management and event planning.
English Teacher at Globegarden Zurich
July 1, 2024 - September 14, 2025
Creating engaging content and experiences; effective communication and relationship building; project management and event planning; organization and time management; analytical thinking and evaluation.
Au Pair at Zürich
March 1, 2024 - September 14, 2025
Organization, time management and accuracy; responsibility, problem solving and multitasking; event planning, creativity and community involvement; language skills and intercultural communication.
IV -ASSISTENZ at St. Gallen
December 1, 2022 - September 14, 2025
Individual care and support for a disabled child; assistance with medical procedures and health monitoring; planning and implementing engaging therapeutic activities; advocating for the child's needs and ensuring wellbeing.
Customer Service Agent at Alorica / UnitedHealthCare
August 1, 2021 - September 14, 2025
Provided exceptional customer service; managed a high volume of inquiries; resolved customer issues and claims; provided expert advice on health and prevention solutions; contributed to product and service development.
Marketing Coordinator at C.A. SOFOS SAP Partner / R&R Mission IT Central America
March 1, 2020 - September 14, 2025
Conceptualized, implemented, and monitored marketing and advertising activities; developed brand strategies to enhance the SAP partner's image and ensured consistency across channels; planned events for SAP partners with up to 1000 participants; managed homepage content.
Marketing Internship at FUNCAGUA, Guatemala
October 1, 2018 - September 14, 2025
Plan and execute fundraising activities; co-create flyers and the homepage; visually and textually represent water problems; conduct presentations in schools and universities.
Founders Assistant at Stamina Fitness Summit and Exhibition, Guatemala
October 1, 2017 - September 14, 2025
Conceptualizing and executing fitness and health fairs; recruiting exhibitors and negotiating contracts; comprehensive planning and smooth implementation of the trade fair project.
Marketing Consultant at Private
January 1, 2024 - Present
Built and managed a marketing calendar, ensuring timely execution of campaigns and initiatives. Analyzed website traffic and user behavior using analytics tools to optimize website performance and marketing campaigns. Created sales training materials to educate the sales team on product features and benefits.
Customer Service Agent at Alorica / UnitedHealthCare
August 31, 2021 - October 1, 2025
Contributed to providing exceptional customer service. Managed and resolved a high volume of customer inquiries, efficiently resolved customer issues and claims. Provided expert advice to customers on health and prevention solutions and developed and launched new products and services.
Marketing Coordinator at C.A. SOFOS SAP Partner / R&R Mission IT Central America
March 31, 2020 - October 1, 2025
Conceptualized, implemented, and monitored diverse marketing and advertising activities. Developed and executed brand strategies to enhance the SAP partner's image, ensuring brand consistency across all marketing materials and channels. Planned and organized events, seminars, and workshops for SAP partners with up to 1000 participants. Responsible for the homepage content. Professionally acquiring exhibitors and negotiating contracts.
Marketing Internship at FUNCAGUA
October 31, 2018 - October 1, 2025
Plan and execute fundraising activities for the environmental protection organization. Co-create flyers and the homepage. Conduct presentations in schools and universities.
IV-Assistenz at St. Gallen
December 31, 2022 - October 1, 2025
Assisted with medical procedures and health monitoring; planned and implemented engaging therapeutic activities; advocated for the child's needs and wellbeing.
Au Pair at Zurich
March 31, 2024 - October 1, 2025
Organization, time management and accuracy. Event planning, creativity and community involvement. Adaptability, curiosity and intercultural communication.
English Teacher at Kids at Lake / Globegarden Zurich
March 1, 2024 - Present
Project management and event planning. Creative storytelling and appealing communication. Empathy, understanding of human behavior and ability to create compelling narratives. Organization, time management and adaptability.
Marketing Consultant at Private
January 1, 2024 - Present
Built and managed a marketing calendar, ensuring timely execution of campaigns and initiatives. Analyzed website traffic and user behavior using analytics tools to optimize website performance and marketing campaigns. Created sales training materials to educate the sales team on product features and benefits.
Customer Service Agent at Alorica / United HealthCare, GT/USA
August 1, 2021 - October 1, 2025
Contributed to providing exceptional customer service. Managed and resolved a high volume of customer inquiries, efficiently resolved customer issues and claims. Provided expert advice to customers on health and prevention solutions and developed and launched new products and services.
Marketing Coordinator at C.A. SOFOS SAP Partner / R&R Mission IT Central America
March 1, 2020 - October 1, 2025
Conceptualized, implemented, and monitored diverse marketing and advertising activities. Developed and executed brand strategies to enhance the SAP partner's image, ensuring brand consistency across all marketing materials and channels. Planned and organized events, seminars, and workshops for SAP partners with up to 1000 participants. Responsible for the homepage content. Professionally acquiring exhibitors and negotiating contracts.
Marketing Internship at FUNCAGUA
October 1, 2018 - October 1, 2025
Plan and execute fundraising activities for the environmental protection organization. Co-create flyers and the homepage. Conduct presentations in schools and universities.
IV-ASSISTENZ at St. Gallen
December 20, 2022 - October 1, 2025
Assistance with medical procedures and health monitoring. Planning and implementing engaging therapeutic activities. Advocating for the child's needs and ensuring their wellbeing.
Au Pair at Zurich
March 1, 2024 - October 1, 2025
Organization, time management and accuracy. Event planning, creativity and community involvement. Adaptability, curiosity and intercultural communication.
English Teacher at Kids at Lake / Globegarden Zurich
March 1, 2024 - Present
Project management and event planning. Creative storytelling and appealing communication. Empathy, understanding of human behavior and ability to create compelling narratives. Organization, time management and adaptability.
Marketing Consultant at Private
January 1, 2024 - Present
Built and managed a marketing calendar, ensuring timely execution of campaigns and initiatives. Analyzed website traffic and user behavior using analytics tools to optimize website performance and marketing campaigns. Created sales training materials to educate the sales team on product features and benefits.
Customer Service Agent (Healthcare) at Alorica/ United HealthCare, GT/USA
August 31, 2021 - October 1, 2025
Provided exceptional customer service; managed and resolved a high volume of customer inquiries, efficiently resolved issues and claims. Provided expert health and prevention guidance and contributed to the development and launch of new products and services.
Marketing Coordinator at C.A. SOFOS SAP Partner / R&R Mission IT Central America
March 20, 2020 - October 1, 2025
Conceptualized, implemented, and monitored diverse marketing and advertising activities. Developed and executed brand strategies to enhance the SAP partner's image, ensuring brand consistency across all materials. Planned and organized events with up to 1000 participants. Managed homepage content and negotiated contracts with exhibitors.
Marketing Intern at FUNCAGUA
October 31, 2018 - October 1, 2025
Plan and execute fundraising activities for the environmental protection organization. Co-created flyers and the homepage. Conducted presentations in schools and universities.
IV-Assistenz at IV-ASSISTENZ St. Gallen
December 31, 2022 - October 1, 2025
Assistance with medical procedures and health monitoring; planning and implementing engaging therapeutic activities; advocating for the child's needs and wellbeing.
Au Pair at Zurich
March 31, 2024 - October 1, 2025
Organization, time management and accuracy; event planning, creativity and community involvement. Adaptability, curiosity and intercultural communication.
English Teacher at Kids at Lake / Globegarden Zurich
March 20, 2024 - Present
Project management and event planning; creative storytelling and appealing communication. Empathy, understanding of human behavior and ability to create compelling narratives. Organization, time management and adaptability.
Marketing Consultant at Private (Self-employed)
January 1, 2024 - Present
Built and managed a marketing calendar, ensuring timely execution of campaigns and initiatives. Analyzed website traffic and user behavior using analytics tools to optimize website performance and marketing campaigns. Created sales training materials to educate the sales team on product features and benefits.
Customer Service Agent at Alorica / UnitedHealthCare
August 1, 2021 - October 1, 2025
Contributed to providing exceptional customer service. Managed and resolved a high volume of customer inquiries, efficiently resolved customer issues and claims. Provided expert advice to customers on health and prevention solutions and developed and launched new products and services.
Marketing Coordinator at SOFOS SAP Partner / R&R Mission IT Central America
March 1, 2020 - October 1, 2025
Conceptualized, implemented, and monitored diverse marketing and advertising activities. Developed and executed brand strategies to enhance the SAP partner's image, ensuring brand consistency across all marketing materials and channels. Planned and organized events, seminars, and workshops for SAP partners with up to 1000 participants. Responsible for the homepage content. Professionally acquiring exhibitors and negotiating contracts.
Marketing Internship at FUNCAGUA, Guatemala
October 1, 2018 - October 1, 2025
Plan and execute fundraising activities for the environmental protection organization. Co-create flyers and the homepage. Conduct presentations in schools and universities.
IV-Assistenz at St. Gallen
December 1, 2022 - October 1, 2025
Assistance with medical procedures and health monitoring. Planning and implementing engaging therapeutic activities. Advocating for the child's needs and ensuring their wellbeing.
Au Pair at Zurich
March 20, 2024 - October 1, 2025
Organization, time management and accuracy. Event planning, creativity and community involvement. Adaptability, curiosity and intercultural communication.
English Teacher at Kids at Lake / Globegarden Zurich
March 20, 2024 - Present
Project management and event planning. Creative storytelling and appealing communication. Empathy, understanding of human behavior and ability to create compelling narratives. Organization, time management and adaptability.
Marketing Consultant at Private
January 1, 2024 - Present
Built and managed a marketing calendar, analyzed website traffic and user behavior, and developed sales training materials to educate the sales team on product features and benefits.
English Teacher at Kids at Lake / Globegarden Zurich
March 1, 2024 - Present
Project management and event planning; creative storytelling and engaging communication; empathy and intercultural communication.
Au Pair
March 1, 2024 - October 1, 2025
Organization, time management, adaptability, event planning, and community involvement.
IV Assistant at IV-ASSISTENZ St. Gallen
December 1, 2022 - October 1, 2025
Assistance with medical procedures and health monitoring; planning and implementing engaging therapeutic activities; advocating for the child's needs and wellbeing.
Marketing Coordinator at C.A. SOFOS SAP Partner / R&R Mission IT Central America
March 1, 2020 - October 1, 2025
Conceptualized, implemented, and monitored diverse marketing and advertising activities; developed and executed brand strategies; organized events for SAP partners with up to 1,000 participants; managed homepage content; negotiated exhibitor contracts.
Marketing Intern at FUNCAGUA
October 1, 2018 - October 1, 2025
Planned and executed fundraising activities; co-created flyers and homepage content; conducted presentations in schools and universities.
Customer Service Agent at Alorica / United HealthCare
August 1, 2021 - October 1, 2025
Provided exceptional customer service; managed high-volume inquiries and claims; advised customers on health and prevention solutions and supported new product launches.

Education

Master Degree in Digital Marketing at Eude Business School, Madrid, Spain
January 1, 2019 - January 1, 2020
Master Degree in Marketing and Business Management at Eude Business School, Madrid, Spain
January 1, 2017 - January 1, 2018
Bachelor Degree in Fashion Design at Universidad del Istmo, Guatemala
January 1, 2011 - January 1, 2016
Master Degree in Digital Marketing at Eude Business School, Madrid, Spain
January 1, 2019 - December 31, 2020
Master Degree in Marketing and Business Management at Eude Business School, Madrid, Spain
January 1, 2017 - December 31, 2018
Bachelor Degree in Fashion Design at Universidad del Istmo, Guatemala
January 1, 2011 - December 31, 2016
Master Degree in Digital Marketing at Eude Business School
January 1, 2019 - January 1, 2020
Master Degree in Marketing and Business Management at Eude Business School
January 1, 2017 - January 1, 2018
Bachelor Degree in Fashion Design at Universidad del Istmo
January 1, 2011 - January 1, 2016
Master Degree in Digital Marketing at Eude Business School, Madrid, Spain
January 1, 2019 - December 31, 2020
Master Degree in Marketing and Business Management at Eude Business School, Madrid, Spain
January 1, 2017 - December 31, 2018
Bachelor Degree in Fashion Design at Universidad del Istmo, Guatemala
January 1, 2011 - December 31, 2016
Master Degree in Digital Marketing at Eude Business School, Madrid, Spain
January 1, 2019 - January 1, 2020
Master Degree in Marketing and Business Management at Eude Business School, Madrid, Spain
January 1, 2017 - January 1, 2018
Bachelor Degree in Fashion Design at Universidad del Istmo, Guatemala
January 1, 2011 - January 1, 2016
Master Degree in Digital Marketing at Eude Business School
January 1, 2019 - December 31, 2020
Master Degree in Marketing and Business Management at Eude Business School
January 1, 2017 - December 31, 2018
Bachelor Degree in Fashion Design at Universidad del Istmo
January 1, 2011 - December 31, 2016

Qualifications

Agile Marketing Certified Associate
January 1, 2023 - September 14, 2025
Digital Marketing Fundamentals
January 1, 2023 - September 14, 2025
Ethical Hacking Certified Associate
January 1, 2023 - September 14, 2025
Consumer Neuroscience & Neuromarketing
January 1, 2021 - September 14, 2025
Google Certified E-Commerce Consultant
January 1, 2021 - September 14, 2025
Shopper Trends
January 1, 2018 - September 14, 2025
Visual Marketing
January 1, 2016 - September 14, 2025
Branding, Brand Business DNA
January 1, 2015 - September 14, 2025
Agile Marketing Certified Associate
January 1, 2023 - October 1, 2025
Digital Marketing Fundamentals
January 1, 2023 - October 1, 2025
Ethical Hacking Certified Associate
January 1, 2023 - October 1, 2025
Consumer Neuroscience & Neuromarketing
January 1, 2021 - October 1, 2025
Google Certified E-Commerce Consultant
January 1, 2021 - October 1, 2025
Shopper Trends
January 1, 2018 - October 1, 2025
Visual Marketing
January 1, 2016 - October 1, 2025
Branding, Brand Business DNA
January 1, 2016 - October 1, 2025
Agile Marketing Certified Associate
January 1, 2023 - October 1, 2025
Digital Marketing Fundamentals
January 1, 2023 - October 1, 2025
Ethical Hacking Certified Associate
January 1, 2023 - October 1, 2025
Consumer Neuroscience & Neuromarketing
January 1, 2021 - October 1, 2025
Google Certified E-Commerce Consultant
January 1, 2021 - October 1, 2025
Shopper Trends
January 1, 2018 - October 1, 2025
Visual Marketing
January 1, 2016 - October 1, 2025
Branding, Brand Business DNA
January 1, 2016 - October 1, 2025
Agile Marketing Certified Associate
January 1, 2023 - October 1, 2025
Digital Marketing Fundamentals
January 1, 2023 - October 1, 2025
Ethical Hacking Certified Associate
January 1, 2023 - October 1, 2025
Consumer Neuroscience & Neuromarketing
January 1, 2021 - October 1, 2025
Google Certified E-Commerce Consultant
January 1, 2021 - October 1, 2025
Shopper Trends
January 1, 2018 - October 1, 2025
Visual Marketing
January 1, 2016 - October 1, 2025
Branding, Brand Business DNA
January 1, 2016 - October 1, 2025
Agile Marketing Certified Associate
January 1, 2023 - October 1, 2025
Digital Marketing Fundamentals
January 1, 2023 - October 1, 2025
Ethical Hacking Certified Associate
January 1, 2023 - October 1, 2025
Consumer Neuroscience & Neuromarketing
January 1, 2021 - October 1, 2025
Google Certified E-Commerce Consultant
January 1, 2018 - October 1, 2025
Shopper Trends
January 1, 2016 - October 1, 2025
Visual Marketing
January 1, 2015 - October 1, 2025
Branding, Brand Business DNA
January 1, 2016 - October 1, 2025
Agile Marketing Certified Associate
January 1, 2023 - October 1, 2025
Digital Marketing Fundamentals
January 1, 2023 - October 1, 2025
Ethical Hacking Certified Associate
January 1, 2023 - October 1, 2025
Consumer Neuroscience & Neuromarketing
January 1, 2021 - October 1, 2025
Google Certified E-Commerce Consultant
January 1, 2021 - October 1, 2025
Shopper Trends
January 1, 2018 - October 1, 2025
Visual Marketing
January 1, 2016 - October 1, 2025
Branding, Brand Business DNA
January 1, 2015 - October 1, 2025

Industry Experience

Healthcare, Software & Internet, Non-Profit Organization, Other, Media & Entertainment, Retail, Professional Services, Consumer Goods, Education