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Social media | Marketing & Communications | Storyteller | Digital Marketing I'm a Marketing and Social Media professional focused on helping brands grow through compelling content and smart storytelling. I specialize in brand development, content creation, and strategic communication, using data to drive engagement across social channels. I have led cross-functional campaigns in Bogotá and beyond, coordinating photo and video shoots, social media calendars, press materials, and partnerships with media outlets and brand ambassadors. I enjoy turning insights into creative campaigns, maintaining a consistent visual identity, and supporting crisis communications and stakeholder relations.…Social media | Marketing & Communications | Storyteller | Digital Marketing I'm a Marketing and Social Media professional focused on helping brands grow through compelling content and smart storytelling. I specialize in brand development, content creation, and strategic communication, using data to drive engagement across social channels. I have led cross-functional campaigns in Bogotá and beyond, coordinating photo and video shoots, social media calendars, press materials, and partnerships with media outlets and brand ambassadors. I enjoy turning insights into creative campaigns, maintaining a consistent visual identity, and supporting crisis communications and stakeholder relations.

Lucia Montañez Carrillo

Social Media Manager, Marketing Strategist, Brand Strategist, +3

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Social media | Marketing & Communications | Storyteller | Digital Marketing I'm a Marketing and Social Media professional focused on helping brands grow through compelling content and smart storytelling. I specialize in brand development, content creation, and strategic communication, using data to drive engagement across social channels. I have led cross-functional campaigns in Bogotá and beyond, coordinating photo and video shoots, social media calendars, press materials, and partnerships with media outlets and brand ambassadors. I enjoy turning insights into creative campaigns, maintaining a consistent visual identity, and supporting crisis communications and stakeholder relations.…Social media | Marketing & Communications | Storyteller | Digital Marketing I'm a Marketing and Social Media professional focused on helping brands grow through compelling content and smart storytelling. I specialize in brand development, content creation, and strategic communication, using data to drive engagement across social channels. I have led cross-functional campaigns in Bogotá and beyond, coordinating photo and video shoots, social media calendars, press materials, and partnerships with media outlets and brand ambassadors. I enjoy turning insights into creative campaigns, maintaining a consistent visual identity, and supporting crisis communications and stakeholder relations.

Available to hire

Toronto, Canada

Social media | Marketing & Communications | Storyteller | Digital Marketing

I’m a Marketing and Social Media professional focused on helping brands grow through compelling content and smart storytelling. I specialize in brand development, content creation, and strategic communication, using data to drive engagement across social channels.

I have led cross-functional campaigns in Bogotá and beyond, coordinating photo and video shoots, social media calendars, press materials, and partnerships with media outlets and brand ambassadors. I enjoy turning insights into creative campaigns, maintaining a consistent visual identity, and supporting crisis communications and stakeholder relations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

French

Intermediate

English

Intermediate

Work Experience

Marketing and Social Media Professional

April 1, 2024 - August 31, 2025

Developed comprehensive communication strategies including photo and video shoots; implemented Social Media Scheduling Software and Meta Business Suite; led social media management, content calendars, and content creation to boost engagement; authored press releases, newsletters, and scripts to improve institutional communications; collaborated with media outlets and Brand Ambassadors to elevate brand visibility; built strategic alliances and coordinated cross-department projects across agriculture, tourism, wine, and hospitality; managed visual identity guidelines and analyzed campaign metrics to drive decisions; supported crisis communications and managed relationships with external partners and suppliers.

Community Manager at Beauty Store (Freelance)

October 1, 2023 - March 31, 2024

Directed Instagram and TikTok account management; developed and executed social media content including videos and trend-based posts; produced and optimized videos with CapCut; created visual assets and promotional posts with Canva; analyzed beauty industry trends; developed content calendars and scheduled posts; collaborated with store teams to highlight new products and promotions; analyzed metrics to refine strategies and improve performance.

Marketing and Social Media Manager

April 1, 2024 - August 1, 2025

Developed comprehensive communication strategies, including photo and video shoots; implemented social media scheduling software and Meta Business Suite; managed social media planning, content creation, and performance optimization; drafted press releases, newsletters, and scripts; built relationships with media outlets and brand ambassadors; formed strategic alliances with institutions, companies, and community groups; organized corporate events and stakeholder engagement; maintained visual identity guidelines; evaluated digital campaign metrics to inform decisions; coordinated cross-department projects across agriculture, tourism, wine, and hospitality; produced innovative content and supervised content production and editing; supported crisis communications; managed external partners and suppliers.

Community Manager (Freelance) at Beauty Store

October 1, 2023 - March 1, 2024

Directed Instagram and TikTok account management; developed content calendars; produced videos with CapCut; created Canva assets; researched beauty trends; collaborated with store teams; tracked metrics (reach, engagement, views) to optimize strategy; promoted new products and promotions; ensured brand consistency.