Maria Vega

Led and supported a range of digital and brand initiatives with a focus on website projects, learning platform development, SEO optimisation, and cohesive marketing communications. Strengthened brand presence, enhanced user experience, and supported internal teams across multiple product ranges and digital channels. Key activities included leading a full brand website redesign with improved UX and SEO, migrating and redeveloping the e-commerce platform, developing a new Learning Platform with end-to-end content creation, coordinating digital communications, and providing brand-aligned marketing materials to internal teams.

Contributed to the growth of Falabella Bank's loyalty program in Colombia (+37% YoY participants) by managing and promoting B2B partnerships. Redeveloped the website to improve UX, introduced new alliances and products to incentivise redemption. Managed a $10 million USD annual budget, reducing costs and optimising monthly redemptions. Directed content creation, design, segmentation, scheduling, and email marketing campaigns.

Brand strategist and identity consultant guiding companies to leverage distinctive qualities for a sustainable competitive edge. Led end-to-end client communication, conducted insightful interviews for data-driven analysis, performed market trend analysis and benchmarking, and collaborated with clients across multiple industries in Latin America, including banking, insurance, real estate, FMCG, pharmaceuticals, transportation, HR, and education (e.g., Laspau, Harvard University Affiliate).