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Hi, I’m Maria Vega. I’m a marketing specialist with over 9 years of experience in brand management, marketing communications, and digital strategy across B2B, retail, and FMCG sectors. I excel at turning high-level strategies into practical, measurable results and collaborating with cross-functional teams to build strong B2B partnerships. From leading website redesigns to growing loyalty programs, I focus on using data to improve brand visibility and drive business growth in dynamic environments. I thrive in fast-paced settings where insights translate into action and meaningful outcomes for the business.…Hi, I’m Maria Vega. I’m a marketing specialist with over 9 years of experience in brand management, marketing communications, and digital strategy across B2B, retail, and FMCG sectors. I excel at turning high-level strategies into practical, measurable results and collaborating with cross-functional teams to build strong B2B partnerships. From leading website redesigns to growing loyalty programs, I focus on using data to improve brand visibility and drive business growth in dynamic environments. I thrive in fast-paced settings where insights translate into action and meaningful outcomes for the business.

Maria Vega

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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Hi, I’m Maria Vega. I’m a marketing specialist with over 9 years of experience in brand management, marketing communications, and digital strategy across B2B, retail, and FMCG sectors. I excel at turning high-level strategies into practical, measurable results and collaborating with cross-functional teams to build strong B2B partnerships. From leading website redesigns to growing loyalty programs, I focus on using data to improve brand visibility and drive business growth in dynamic environments. I thrive in fast-paced settings where insights translate into action and meaningful outcomes for the business.…Hi, I’m Maria Vega. I’m a marketing specialist with over 9 years of experience in brand management, marketing communications, and digital strategy across B2B, retail, and FMCG sectors. I excel at turning high-level strategies into practical, measurable results and collaborating with cross-functional teams to build strong B2B partnerships. From leading website redesigns to growing loyalty programs, I focus on using data to improve brand visibility and drive business growth in dynamic environments. I thrive in fast-paced settings where insights translate into action and meaningful outcomes for the business.

Available to hire

Hi, I’m Maria Vega. I’m a marketing specialist with over 9 years of experience in brand management, marketing communications, and digital strategy across B2B, retail, and FMCG sectors. I excel at turning high-level strategies into practical, measurable results and collaborating with cross-functional teams to build strong B2B partnerships.

From leading website redesigns to growing loyalty programs, I focus on using data to improve brand visibility and drive business growth in dynamic environments. I thrive in fast-paced settings where insights translate into action and meaningful outcomes for the business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Coordinator at Dominant Pty / Cafetto Pty / Bell Chemicals Pty

May 1, 2024 - December 1, 2025

Led and supported a range of digital and brand initiatives with a focus on website projects, learning platform development, SEO optimisation, and cohesive marketing communications. Strengthened brand presence, enhanced user experience, and supported internal teams across multiple product ranges and digital channels. Key activities included leading a full brand website redesign with improved UX and SEO, migrating and redeveloping the e-commerce platform, developing a new Learning Platform with end-to-end content creation, coordinating digital communications, and providing brand-aligned marketing materials to internal teams.

Product Manager – B2B Partnerships at Falabella Bank

January 1, 2022 - February 1, 2023

Contributed to the growth of Falabella Bank's loyalty program in Colombia (+37% YoY participants) by managing and promoting B2B partnerships. Redeveloped the website to improve UX, introduced new alliances and products to incentivise redemption. Managed a $10 million USD annual budget, reducing costs and optimising monthly redemptions. Directed content creation, design, segmentation, scheduling, and email marketing campaigns.

Marketing Consultant at Marqas Inc

January 1, 2021 - January 1, 2022

Brand strategist and identity consultant guiding companies to leverage distinctive qualities for a sustainable competitive edge. Led end-to-end client communication, conducted insightful interviews for data-driven analysis, performed market trend analysis and benchmarking, and collaborated with clients across multiple industries in Latin America, including banking, insurance, real estate, FMCG, pharmaceuticals, transportation, HR, and education (e.g., Laspau, Harvard University Affiliate).

Marketing Project Manager at Trias Marketing

December 1, 2019 - February 1, 2021

Hired as consultants by the IFC (World Bank Group) to develop a marketing project for a leading Colombian agribusiness. Contributed to design and execution of a robust marketing, commercial and communication strategy; advised on market dynamics, consumer behavior, brand positioning, channels, pricing and product development; supported retail product development and brand positioning across modern, traditional retail, and hard discount segments; managed detailed project schedules and stakeholder communication.

Client Lead - Marketing at Dunnhumby

April 1, 2018 - October 1, 2019

Facilitated effective use of client data to inform commercial strategies; conducted analyses and identified actionable insights; supported clients in developing strategies to boost sales through promotions, exhibitions, and optimized retail marketing; established strong client relationships and achieved contract renewals with Tecnoquímicas (Pharmaceutical) and Van Camps (FMCG).

Retail Area Manager at Jerónimo Martins

June 1, 2016 - February 1, 2017

Managed operations of four Ara stores (Hard Discount) and a 30-member team, driving a monthly sales revenue of $1.5M USD. Aligned business strategy with daily operations and ensured KPI achievement including 113% of sales budget and 97% in internal audits; led recruitment, training, and internal promotions.

International Management Trainee at Jerónimo Martins

July 1, 2015 - June 1, 2016

Participated in an international development program across Portugal, Poland, and Colombia; led improvement strategies for stores; gained broad exposure to operations and leadership skills; completed intensive training in leadership, communication, adaptability, teamwork, and negotiation.

Board Member / Chairman at Química Integrada S.A.

January 1, 2019 - January 1, 2020

Served as Board Member (2019–2020) and elected Chairman in 2020; chaired board meetings and promoted collaboration, driving new business initiatives and a robust marketing strategy; encouraged development of new business lines leveraging existing capabilities.