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Influencer Marketing Coordinator and Social Media Manager with hands-on experience building creator partnerships, UGC programs, and platform-native content strategies for beauty, skincare, and lifestyle brands. I connect storytelling on Instagram and TikTok with e-commerce growth and community building through campaign execution and performance insights. I coordinate briefs, creator communication, approvals, timelines, and publishing workflows across social and digital sales channels, while developing brand positioning and content direction that drives discovery and purchase decisions.…Influencer Marketing Coordinator and Social Media Manager with hands-on experience building creator partnerships, UGC programs, and platform-native content strategies for beauty, skincare, and lifestyle brands. I connect storytelling on Instagram and TikTok with e-commerce growth and community building through campaign execution and performance insights. I coordinate briefs, creator communication, approvals, timelines, and publishing workflows across social and digital sales channels, while developing brand positioning and content direction that drives discovery and purchase decisions.

MARÍA ANTONIA ECHAVARRÍA DELGADO

Influencer Marketing Manager, Social Media Manager, Community Manager, +3

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Influencer Marketing Coordinator and Social Media Manager with hands-on experience building creator partnerships, UGC programs, and platform-native content strategies for beauty, skincare, and lifestyle brands. I connect storytelling on Instagram and TikTok with e-commerce growth and community building through campaign execution and performance insights. I coordinate briefs, creator communication, approvals, timelines, and publishing workflows across social and digital sales channels, while developing brand positioning and content direction that drives discovery and purchase decisions.…Influencer Marketing Coordinator and Social Media Manager with hands-on experience building creator partnerships, UGC programs, and platform-native content strategies for beauty, skincare, and lifestyle brands. I connect storytelling on Instagram and TikTok with e-commerce growth and community building through campaign execution and performance insights. I coordinate briefs, creator communication, approvals, timelines, and publishing workflows across social and digital sales channels, while developing brand positioning and content direction that drives discovery and purchase decisions.

Available to hire

Influencer Marketing Coordinator and Social Media Manager with hands-on experience building creator partnerships, UGC programs, and platform-native content strategies for beauty, skincare, and lifestyle brands. I connect storytelling on Instagram and TikTok with e-commerce growth and community building through campaign execution and performance insights.

I coordinate briefs, creator communication, approvals, timelines, and publishing workflows across social and digital sales channels, while developing brand positioning and content direction that drives discovery and purchase decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Social Media Manager & E-commerce Specialist at Julius 2 Grow

October 2, 2024 - Present

Led the transformation of Ki Care’s social media presence by building clearer internal workflows, strengthening creator partnerships, and connecting content strategy with e-commerce growth. Designed and implemented structured agency workflows for planning, production, approvals, publishing, and cross-team coordination. Optimized Ki Care’s Instagram presence, refreshing the content direction and improving audience connection, contributing to 200% follower growth (tripling the Instagram community). Managed end-to-end coordination across social media channels including content planning, creator/UGC briefing and coordination, publishing, and Instagram community management. Built creator relationships from scratch, moving the brand from no active influencer/UGC network to collaborations that increased credibility and recognition. Coordinated paid partnerships, gifting activations, ambassador-style collaborations, and UGC initiatives by managing communication, timelines, content approval

Social Media Manager at Bonara

December 1, 2022 - December 1, 2023

Managed Bonara’s Instagram presence with a focus on content planning, visual storytelling, creative direction, and brand humanization. Planned, wrote, designed, and executed Instagram content aligned with brand visual identity and communication goals. Developed content calendars and organized social media priorities to maintain consistency across posts, stories, and campaign assets. Served as creative director for photography campaigns, defining concepts, visual references, storytelling direction, and content needs for social media. Edited short-form videos for Instagram, adapting to platform trends and audience behavior while maintaining brand storytelling. Strengthened brand humanization by moving beyond product-focused communication to add emotion, context, and personality. Improved social communication through stronger copywriting, design execution, visual planning, and content organization.

Co-Founder - Brand Director at Bianco di Sole

January 1, 2021 - Present

Built and positioned Bianco di Sole from the ground up, leading the brand’s digital identity, social media presence, influencer collaborations, and e-commerce development. Developed the brand identity, communication style, and digital positioning. Led creation and growth of social media with consistent visual and editorial direction. Managed influencer and UGC collaborations from outreach and negotiation through briefing, content coordination, campaign execution, and follow-up. Created collaboration strategies focused on authentic product storytelling and community trust. Supported ongoing development and optimization of the e-commerce presence to improve the customer journey and digital shopping experience. Organized workflows, timelines, content calendars, and campaign priorities across brand, social, and e-commerce tasks. Managed direct community communication and customer experience, using feedback to improve content, brand perception, and audience connection.