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I help brands grow through digital marketing and content strategies that strengthen their online presence, engage their audience, and drive business growth. I have experience developing content strategies, planning marketing campaigns, creating multimedia content, analyzing performance metrics, and coordinating brand events. I combine creativity with strategic thinking to turn business goals into impactful marketing initiatives, including day-to-day social media management, community engagement, event coordination, and content production across multiple channels.…I help brands grow through digital marketing and content strategies that strengthen their online presence, engage their audience, and drive business growth. I have experience developing content strategies, planning marketing campaigns, creating multimedia content, analyzing performance metrics, and coordinating brand events. I combine creativity with strategic thinking to turn business goals into impactful marketing initiatives, including day-to-day social media management, community engagement, event coordination, and content production across multiple channels.

maria emilia tobar

Digital Marketer, Content Strategist, Social Media Manager, +2

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I help brands grow through digital marketing and content strategies that strengthen their online presence, engage their audience, and drive business growth. I have experience developing content strategies, planning marketing campaigns, creating multimedia content, analyzing performance metrics, and coordinating brand events. I combine creativity with strategic thinking to turn business goals into impactful marketing initiatives, including day-to-day social media management, community engagement, event coordination, and content production across multiple channels.…I help brands grow through digital marketing and content strategies that strengthen their online presence, engage their audience, and drive business growth. I have experience developing content strategies, planning marketing campaigns, creating multimedia content, analyzing performance metrics, and coordinating brand events. I combine creativity with strategic thinking to turn business goals into impactful marketing initiatives, including day-to-day social media management, community engagement, event coordination, and content production across multiple channels.

Available to hire

I help brands grow through digital marketing and content strategies that strengthen their online presence, engage their audience, and drive business growth. I have experience developing content strategies, planning marketing campaigns, creating multimedia content, analyzing performance metrics, and coordinating brand events.

I combine creativity with strategic thinking to turn business goals into impactful marketing initiatives, including day-to-day social media management, community engagement, event coordination, and content production across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Content Strategist & Social Media Manager

May 1, 2025 - October 31, 2025

Developed Instagram content strategies to strengthen a clinic’s digital presence and attract new patients. Produced multimedia content through in-house photo sessions while maintaining a consistent brand identity. Planned weekly content calendars, publishing three posts and one Reel per week aligned with business objectives. Created strategic content and communication campaigns to increase interest among prospective patients. Managed the online community by responding to customer inquiries and promoting courier services to potential clients.

Content & Social Media Strategist

April 1, 2025 - December 31, 2025

Contributed to Instagram community growth from ~50,000 to ~95,000 followers through a consistent, audience-tailored content strategy. Adapted the content strategy daily based on the organization’s schedule to ensure timely and relevant communication. Produced 2–3 Reels per day, managing filming, editing, copywriting, publishing, and performance optimization. Coordinated digital coverage of events, workshops, graduations, and brand partnerships, documenting up to seven events in a single day. Supported promotion and organization of events attended by dozens to hundreds of participants, strengthening community engagement and brand visibility.

Executive Assistant (Account Executive) - Digital Marketing at WOM (marketing agency)

January 1, 2024 - December 31, 2024

Supported marketing projects through event coordination and content creation for clients across different industries. Assisted with campaign execution and day-to-day marketing activities. Supported lead generation campaigns for U.S.-based clients using LinkedIn and email marketing by identifying target prospects, managing LinkedIn outreach, and sending personalized connection requests; supported implementing outreach campaigns to generate new business opportunities.

Research Investigation Assistant at USFQ (Galápagos Science Center internship / collaboration)

January 1, 2023 - January 1, 2024

Supported marketing and communication efforts related to research outputs by helping to organize and manage published scientific articles based on research conducted with Galápagos Science Center and Universidad San Francisco de Quito.

Founder at Amaia Jewelry and accessories business

January 1, 2023 - January 1, 2025

Founded and managed a jewelry and accessories business, leading commercial strategy, digital content, and customer experience. Developed the brand’s visual identity and social media communication to increase brand awareness. Designed digital marketing campaigns to improve visibility and strengthen community engagement. Managed inventory, suppliers, and daily business operations to optimize efficiency. Assisted in organizing and managing published scientific articles based on research conducted with Galápagos Science Center and Universidad San Francisco de Quito.