Work experience· 10 roles

Growth Marketing Strategist Consultant · Yope & ShelfDec 2024 – Present · 2 yrs

Expanded the French market from 0–1 for two fast-scaling consumer apps in parallel; led growth strategy, content systems, and user acquisition across France; built and managed a network of 15+ micro-influencers and student ambassadors, providing 1:1 coaching on high-performing content; translated trends into video concepts and product recommendations; created scripts for TikTok/Reels/Shorts with culturally relevant hooks to drive engagement and virality among French Gen Z; produced weekly reporting with actionable insights for scaling.

Growth Marketing Consultant · Yope & ShelfDec 2024 – Present · 2 yrs

Expanded the French market from 0 to 1 for two fast-scaling consumer apps in parallel; led growth strategy, content systems, and user acquisition across France.

Freelance Marketing Consultant · Remote (Freelance)May 2024 – Dec 2024 · 8 mos

Designed and executed multi-channel marketing campaigns (social media, email) for client launches; provided actionable insights using Google Analytics to optimize performance and conversion rates; managed project timelines and budgets, ensuring successful delivery and client satisfaction.

Freelance Marketing Consultant · RemoteMay 2024 – Dec 2024 · 8 mos
Marketing Intern · Safer IndustriesJun 2023 – Oct 2023 · 5 mos
Administrative Assistant · Oxford Brookes University – Administrative Admissions DepartmentMay 2022 – Aug 2022 · 4 mos
Founder · Scandinavian Society, Oxford Brookes UniversityJan 2022 – Jul 2023 · 1 yr 7 mos
Founder and President · Scandinavian Society, Oxford Brookes UniversityJan 2022 – Jul 2023 · 1 yr 7 mos

Education

Bachelor of Science in Psychology · Oxford Brookes University2020 – 2023
Master of Science in Marketing · University of Exeter2023 – 2024
Bachelor of Science in Psychology · Oxford Brookes University, UK2020 – 2023
Master of Science in Marketing · University of Exeter, UK2023 – 2024

Certifications and awards

HubSpot Academy Intermediate SQL2030 – 2026

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