MARIA KRUM

Lead seasonal concepts, creative direction, fashion design, color and print for international fashion and lifestyle brands, translating research and customer insight into commercially viable collections. Directed women’s dress design for Mango USA serving Ross, Burlington, Rainbow, City Trends and Marianne, aligning silhouettes, prints and color with customer needs and retail price points. Served as freelance Apparel Design Director for Kendall + Kylie and H Halston licensed collections; additional consulting clients include ba&sh Paris, Blair/Bluestem Brands and The Million Roses. Use direct access to European retail markets for directional shopping, emerging trend discovery and competitive research relevant to US and international clients.

Set quarterly print, graphics and color direction across 12 licensed intimates and sleepwear brands, including Juicy Couture, Nautica, Laura Ashley and Nicole Miller. Led and developed a 13-person creative team delivering approximately 600 original prints per quarter, aligning brand expression with retailer priorities and commercial needs.

Led seasonal creative vision across apparel, activewear, accessories and loungewear for a $1 billion retail business with 900+ stores. Translated market intelligence, customer insight and sales objectives into concept stories, color and print direction, and cohesive assortments in partnership with Design, Merchandising and Marketing.