Available to hire
Motivated and detail-oriented digital professional with a strong foundation in SEO, data analytics, graphic design, video editing, and e-commerce management. Skilled at using data-driven insights to improve performance and create engaging, user-focused digital content.
Seeking an opportunity to contribute to a dynamic organization where I can apply my technical abilities, strengthen industry knowledge, and continue developing as a versatile digital professional.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Urdu
Fluent
German
Advanced
English
Advanced
Work Experience
Data Analytics and Business Intelligence at Virtual University (Digiskills.pk)
July 1, 2024 - October 1, 2024Learned key concepts of data analytics, business intelligence, and data-driven decision-making. Collected, cleaned, and organized datasets for analysis using Excel, Google Sheets, and other tools. Performed data analysis using statistical methods to identify trends, patterns, and insights. Created interactive dashboards and reports using Power BI and Google Data Studio. Applied data visualization principles to communicate complex information clearly. Used formulas, pivot tables, charts, and data models to analyze business performance. Learned basic SQL for querying, filtering, and managing structured data. Conducted exploratory data analysis (EDA) to support planning and problem-solving. Interpreted and communicated analytical findings to support business strategies. Completed real-world projects to strengthen analytical thinking and reporting skills.
Graphic Design at Virtual University (Digiskills.pk)
July 1, 2024 - October 1, 2024Learned core graphic design principles including typography, color theory, layout, and branding. Used tools such as Adobe Photoshop, Illustrator, and Canva to create professional visuals. Designed social media posts, banners, flyers, posters, and marketing materials. Created logos and brand identities with consistent design guidelines. Edited and retouched images to enhance visual appeal and clarity. Developed creative concepts and translated ideas into visually engaging designs. Applied basic UI/UX principles to create user-friendly digital layouts. Produced print-ready designs following proper resolution, bleed, and formatting standards. Worked on real-world practice projects to build a professional portfolio, improving creativity and attention to detail through continuous exercises and assignments.
Video Editing, Animation, and Vlogging at Virtual University (Digiskills.pk)
March 25, 2024 - PresentGained hands-on experience in video editing using Adobe Premiere Pro, Filmora, and CapCut. Edited raw footage into polished, engaging videos with smooth transitions, sound design, and color correction. Created basic 2D animations, motion graphics, and visual effects to enhance video quality. Developed vlogging skills including scriptwriting, shooting techniques, and on-camera presentation. Applied effective storytelling to improve audience engagement and retention. Managed the full video production workflow from planning and filming to editing and final delivery. Implemented YouTube optimization including custom thumbnails, titles, tags, and descriptions. Recorded and edited audio for clear dialogue and improved viewer experience, using animation tools for text animations and logo reveals. Produced social media-ready content tailored for platforms such as YouTube, Facebook, and TikTok.
SEO (Search Engine Optimization) at Virtual University (Digiskills.pk)
March 25, 2024 - PresentLearned and applied core SEO principles including on-page, off-page, and technical SEO. Conducted keyword research using tools such as Google Keyword Planner, Ahrefs, and SEMrush. Optimized website content, meta tags, headings, and internal linking to improve search visibility. Performed competitor analysis to identify ranking opportunities and content gaps. Implemented link-building strategies such as guest posting, blog commenting, and directory submissions. Analyzed website performance using Google Analytics and Google Search Console. Improved page SEO health by addressing broken links, slow page speed, and crawl errors. Created SEO-friendly content aligned with user intent and current search trends, monitored keyword rankings, and generated performance reports.
Accounts Intern at Shalimar Hospital
December 1, 2023 - June 1, 2024Assisted in maintaining daily financial records, ledgers, and documentation. Supported accounts payable and receivable processes including invoice verification and posting. Helped prepare monthly financial statements, expense reports, and reconciliation sheets. Entered and updated financial data in accounting software with accuracy. Assisted with bank reconciliations and monitored transaction records for discrepancies. Coordinated with departments to collect billing information and resolve account-related queries. Managed filing, organizing, and archiving of financial documents to support audit readiness. Supported payroll preparation by verifying attendance and employee records, ensuring compliance with hospital accounting policies and confidentiality standards.
Accounts Department Internship at Shalimar Hospital
December 1, 2023 - June 1, 2024Assisted in maintaining daily financial records, ledgers, and documentation. Supported accounts payable and receivable processes including invoice verification and posting. Helped prepare monthly financial statements, expense reports, and reconciliation sheets. Entered and updated financial data in accounting software with accuracy. Assisted with bank reconciliations and monitored transaction records for discrepancies. Coordinated with departments to collect billing information and resolve account-related queries. Managed filing, organizing, and archiving of financial documents for audit readiness. Supported payroll preparation by verifying attendance and employee records. Ensured compliance with hospital accounting policies and confidentiality standards, gaining hands-on experience in accounting workflows and financial documentation in a healthcare environment.
Education
Secondary School Certificate at Lahore Grammar School
April 30, 2008 - May 19, 2021Higher Secondary School Certificate at Kinnaird College for Women
January 1, 2021 - January 1, 2023Secondary School Certificate at Lahore Grammar School
April 30, 2008 - May 19, 2021Higher Secondary Certificate at Kin naird College for Women
January 1, 2021 - January 1, 2023Qualifications
Freelancing Course
June 1, 2023 - October 1, 2023Digital Public Relations and Communication Course
June 4, 2023 - July 10, 2023E-Commerce Management Course
June 16, 2023 - October 1, 2023Git Hub Webinar — UET
June 1, 2023 - July 21, 2026Freelancing Course
June 1, 2023 - October 1, 2023Digital Public Relations and Communication Course
June 4, 2023 - July 10, 2023E-Commerce Management Course
June 16, 2023 - October 1, 2023Git Hub Webinar
June 1, 2023 - July 21, 2026Industry Experience
Education, Healthcare, Financial Services, Media & Entertainment, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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