Marketing & Digital Media Master’s student at ESCP Business School with hands-on experience in brand communication, digital campaigns, and social media strategy. Previously managed local marketing and social media coordination for LC Waikiki Georgia, aligning global campaigns with local market execution, overseeing influencer collaborations, digital advertising performance, and agency coordination. With a background in graphic design and 3+ years of PR experience, I combine creativity with strategic thinking. I have worked on brand identity development, content strategy, paid advertising (Meta & TikTok), and full-scale campaign planning across retail and hospitality sectors. Alongside my academic journey, I have delivered freelance digital marketing and branding projects, helping businesses strengthen their positioning and online presence. Driven by innovation, visual storytelling, and performance-focused marketing.

Mariam Sikharulidze

Marketing & Digital Media Master’s student at ESCP Business School with hands-on experience in brand communication, digital campaigns, and social media strategy. Previously managed local marketing and social media coordination for LC Waikiki Georgia, aligning global campaigns with local market execution, overseeing influencer collaborations, digital advertising performance, and agency coordination. With a background in graphic design and 3+ years of PR experience, I combine creativity with strategic thinking. I have worked on brand identity development, content strategy, paid advertising (Meta & TikTok), and full-scale campaign planning across retail and hospitality sectors. Alongside my academic journey, I have delivered freelance digital marketing and branding projects, helping businesses strengthen their positioning and online presence. Driven by innovation, visual storytelling, and performance-focused marketing.

Available to hire

Marketing & Digital Media Master’s student at ESCP Business School with hands-on experience in brand communication, digital campaigns, and social media strategy.

Previously managed local marketing and social media coordination for LC Waikiki Georgia, aligning global campaigns with local market execution, overseeing influencer collaborations, digital advertising performance, and agency coordination.

With a background in graphic design and 3+ years of PR experience, I combine creativity with strategic thinking. I have worked on brand identity development, content strategy, paid advertising (Meta & TikTok), and full-scale campaign planning across retail and hospitality sectors.

Alongside my academic journey, I have delivered freelance digital marketing and branding projects, helping businesses strengthen their positioning and online presence.

Driven by innovation, visual storytelling, and performance-focused marketing.

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Language

Georgian
Fluent
English
Advanced
Russian
Intermediate
Spanish; Castilian
Beginner
French
Beginner

Work Experience

PR Manager at NEU - National Educational University
January 1, 2021 - January 1, 2025
Managed social media platforms, creating engaging content to increase brand awareness and audience interaction. Planned and executed digital marketing campaigns, including advertising and promotional activities. Designed visual materials and supported strategy development to strengthen NEU’s overall communication.
Brand Communication Executive at LC Waikiki Georgia
January 1, 2025 - Present
Coordinated local marketing campaigns, adapting global strategies to the Georgian market. Managed influencer partnerships, local shootings, and social media content to ensure cultural relevance and brand consistency. Oversaw digital and offline campaigns, tracked ad performance, and handled agency communications, budgeting, and approvals with HQ.
Graphic Designer and Marketing Consultant at MCG Group - Marketing Consulting Group
January 1, 2024 - January 1, 2025
Collaborated on marketing consulting projects, delivering tailored design and marketing solutions (posters, logos, rebranding, promotional materials). Contributed to content planning, advertising, and strategy, while managing diverse design projects and developing cohesive visual identities.

Education

Master’s in Marketing And Digital Media at ESCP Business School (Madrid)
January 1, 2025 - February 13, 2026
Bachelor’s Degree in International Relations at Georgian Institute of Public Affairs
January 1, 2020 - January 1, 2024
Master’s in Marketing And Digital Media at ESCP Business School (Madrid)
January 1, 2025 - February 13, 2026
Bachelor’s Degree in International Relations at Georgian Institute of Public Affairs
January 1, 2020 - December 31, 2024
Master’s in Marketing And Digital Media at ESCP Business School (Madrid)
January 1, 2025 - February 13, 2026
Bachelor’s Degree in International Relations at Georgian Institute of Public Affairs
January 1, 2020 - January 1, 2024
Master’s in Marketing And Digital Media at ESCP Business School (Madrid)
January 1, 2025 - February 13, 2026
Bachelor’s Degree in International Relations at Georgian Institute of Public Affairs
January 1, 2020 - December 31, 2024

Qualifications

Digital Marketing Certification
January 11, 2030 - February 13, 2026
Graphic Design Certification
January 11, 2030 - February 13, 2026
UI/UX Design Certification
January 11, 2030 - February 13, 2026
Certificate of Participation in the 25th International Scientific Conference
January 11, 2030 - February 13, 2026
Digital Marketing Certification
January 11, 2030 - February 13, 2026
Graphic Design Certification
January 11, 2030 - February 13, 2026
UI/UX Design Certification
January 11, 2030 - February 13, 2026
Digital Marketing Certification
January 11, 2030 - February 13, 2026
Graphic Design Certification
January 11, 2030 - February 13, 2026
UI/UX Design Certification
January 11, 2030 - February 13, 2026
Certificate of Participation in the 25th International Scientific Conference
January 11, 2030 - February 13, 2026
Certificate of Participation in the 25th International Scientific Conference - Artificial Intelligence in Graphic Design
January 11, 2030 - February 13, 2026
Digital Marketing Certification
January 11, 2030 - February 13, 2026
Graphic Design Certification
January 11, 2030 - February 13, 2026
UI/UX Design Certification
January 11, 2030 - February 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet