I’m Mariam - Marketing professional from Tbilisi, Georgia with 5+ years of experience in the field. I have worked on numerous projects worldwide, mostly US and UK based clients.

Mariam Nadirashvili

I’m Mariam - Marketing professional from Tbilisi, Georgia with 5+ years of experience in the field. I have worked on numerous projects worldwide, mostly US and UK based clients.

Available to hire

I’m Mariam - Marketing professional from
Tbilisi, Georgia with 5+ years of experience in the field. I have worked on numerous projects worldwide, mostly US and UK based clients.

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Georgian
Fluent

Work Experience

Marketing Consultant and Strategist at Freelance
January 1, 2019 - June 6, 2024
Created and managed multi-platform content strategies across TikTok, Instagram, Facebook, and LinkedIn that increased follower engagement by 40%. Conducted full marketing analyses based on business goals including GA4, social media activity and engagement reporting, and provided actionable recommendations and solutions.
Digital Marketing Manager at 3Enrollment Inc.
September 1, 2022 - June 6, 2024
Led a distributed digital marketing team to execute high-converting email and social campaigns, contributing to a 22% increase in student sign-ups across partner platforms. Built and launched onboarding systems, including an 8-part training course to onboard new interns and improve team efficiency. Utilized GA4 for data-driven performance analysis and reported directly to cross-functional teams. Managed a team of 8–10 people including designers, SEO specialists, OPS, and copywriters.
Marketing Operations Specialist at 3Enrollment Inc.
September 1, 2022 - June 6, 2024
Managed marketing operations across tools like Knak, Digioh, Zendesk, and Marketo to ensure consistent and timely campaign delivery. Oversaw QA for all email/web assets, collaborating closely with creative and tech teams. Supported implementation of GTM strategies across various platforms. Streamlined asset management workflows, reducing launch delays by 30%.
Content Creator | Social Media Strategist | Marketing Consultant at UpWork
January 1, 2022 - June 6, 2024
Developed content and campaigns for businesses in Europe and the US across TikTok, Instagram, YouTube, Snapchat, and LinkedIn. Analyzed audience engagement, brand voice, and competitor positioning to advise on platform-specific growth strategies. Filmed footage and edited assets using Canva, CapCut, and AI content generation tools.
Senior Operations Assistant at Leslie Tech
January 1, 2022 - December 31, 2022
Streamlined onboarding and internal processes across product and operational teams. Led training for new employees and coordinated team workflows between the London and Dubai offices. Monitored UX testing and QA, identified bottlenecks in app performance, and reported process improvements for leadership.
Marketing Assistant at Flying Painter
November 1, 2021 - April 30, 2022
Created and managed Meta content strategy for a niche fashion brand, driving a 25% increase in page engagement. Planned promotional events and seasonal campaigns including shooting, editing, and writing content marketing strategies. Conducted ROI and performance analysis to guide ad spend and promotions. Wrote copy for campaigns, newsletters, and social media ads.
Event Manager at Self-employed
August 1, 2018 - December 31, 2019
Secured partnerships and sponsorships with Georgian and European businesses. Collected post-event data and feedback to improve future planning. Organized international creative and cultural events, managing logistics, budgets, and staffing.
Digital Marketing Coordinator at British-Georgian Academy | British International School of Tbilisi
July 1, 2025 - November 1, 2025
Managed multi-channel digital marketing campaigns across social media, email, and web platforms (including Meta Ads); created, edited, and published content for blogs and digital assets to support brand growth; monitored campaign performance and provided actionable insights; managed SEO/SEM processes and website content; collaborated with cross-functional teams to align activities with business goals; organized administrative workflow including content calendars and asset sourcing.
Marketing Consultant and Strategist at Freelance
February 1, 2022 - November 1, 2025
Developed content marketing campaigns for businesses in Europe and the US across TikTok, Instagram, YouTube, Snapchat, and LinkedIn; designed and scheduled posts, reels, and carousels aligned with brand voice; led marketing meetings, mentored junior marketers, and delivered customized AI-driven content; performed full marketing analysis; implemented GA4 reporting; led production and post-production activities; edited assets with Canva and CapCut; worked with cross-functional teams.
Digital Marketing Manager at 3 Enrolment Inc. - Marketing Agency
November 30, 2024 - November 30, 2024
Led a distributed digital marketing team to execute high-converting email and social campaigns; contributed to a 22% increase in student sign-ups across partner platforms; built onboarding systems including an 8-part training course; performed data-driven performance analysis using GA4; prepared cross-functional reports; supported GTM strategy implementation across platforms; managed a team of 8–10 including designers, SEO specialists, ops, and copywriters.
Marketing Operations Specialist at 3 Enrolment Inc. - Marketing Agency
November 30, 2024 - November 30, 2024
Managed email marketing operations across Knak, Digioh, Zendesk, Klaviyo, and Mailchimp; crafted effective communication styles; oversaw asset management workflow reducing launch delays by 30%; supported GTM strategies across platforms; led a team of 8–10 including designers, SEO specialists, ops, and copywriters.
Senior Operations Assistant at Leslie Tech - Mobile App
December 31, 2022 - December 31, 2022
Spearheaded onboarding for product and operational teams across London and Dubai offices; mentored new hires; led UX testing and QA; identified bottlenecks and reported process improvements to leadership; documented processes.
Marketing Assistant at Flying Painter - Vintage Clothing Brand
April 30, 2022 - April 30, 2022
Created and managed Meta content strategy for a fashion brand; planned promotional events and seasonal campaigns; edited and produced content; performed ROI and performance analysis; wrote content for campaigns, newsletters, and social media ads.

Education

Bachelor of Business Administration at International Black Sea University
January 1, 2018 - December 31, 2019
Bachelor of Business Administration - Marketing (English Sector) at International Black Sea University
January 11, 2030 - November 1, 2025

Qualifications

Digital Marketing & E-Commerce - Certificate
January 1, 2022 - December 31, 2022
Google Analytics - Certificate
January 1, 2022 - December 31, 2022
Digital Marketing Strategy
January 1, 2022 - December 31, 2022
Women Mentorship in Tech Programs - Digital Marketing
July 1, 2025 - November 1, 2025
BTU Basics of Tech
July 1, 2025 - November 1, 2025
EPAM Campus Digital Marketing & E-Commerce Google Analytics
July 1, 2025 - November 1, 2025
University of Edinburgh Projects Co-creating Education Research (EU)
February 1, 2025 - May 1, 2025

Industry Experience

Professional Services, Travel & Hospitality, Media & Entertainment, Education, Retail, Software & Internet