Available to hire
I’m a Digital Communications and Social Media Expert with 6+ years of experience crafting compelling content that resonates and converts. I specialize in Arabic content creation, brand localization, and influencer partnerships across luxury, fashion, e-commerce, music, FMCG, and tech sectors. I’ve led translations and built a distinct local voice for GCC audiences, managed teams, and effectively handle crises.
Fluent in English and native Arabic, I’ve collaborated across the USA and MENA, delivering social campaigns, press relations, and growth strategies that elevate brand presence. I’m passionate about building engaging communities, driving sentiment and loyalty, and delivering high-impact results through UGC, influencer programs, and data-driven storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Marketing Communication Specialist (Freelance) at Sunreef Yachts – RAK
July 1, 2025 - PresentLed content and communication strategy, aligning brand messaging with luxury yachting audience expectations. Managed and trained a team of 4 to execute campaigns and maintain consistent brand voice. Oversaw social media retraining and rebranding initiatives, resulting in a 20% increase in engagement within one month. Implemented efficient workflows and project management processes using Monday.com.
Freelance Marketing Communication Specialist at Sunreef Yachts
July 1, 2025 - PresentLed content and communication strategy, aligning brand messaging with luxury yachting audience expectations. Managed and trained a team of 4 to execute campaigns and maintain consistent brand voice. Oversaw social media retraining and rebranding initiatives, resulting in a 20% increase in engagement within one month. Implemented efficient workflows and project management processes using Monday.com.
Senior Content and Social Media Manager at Tactical (Amazon)
June 30, 2025 - October 3, 2025Led social strategy and content planning across TikTok, Instagram, and Facebook, driving steady follower growth, higher engagement, and a 35% boost in monthly impressions. Created high-performing, UGC-style content and copy, resulting in a 50% increase in post interactions and a 20% improvement in follower retention. Executed influencer campaigns and paid content strategies, managing content production and shoots from concept through to delivery. Drafted and distributed monthly press releases and coordinated with micro-influencers to amplify product launches, campaigns, and brand initiatives.
Senior Content and Social Media Manager at Tactical (Amazon) – Dubai
June 1, 2025 - October 3, 2025Led social strategy and content planning across TikTok, Instagram, and Facebook, driving follower growth, higher engagement, and a 35% boost in monthly impressions. Created high-performing, UGC-style content and copy, resulting in a 50% increase in post interactions and a 20% improvement in follower retention. Executed influencer campaigns and paid content strategies, managing content production and shoots from concept through delivery. Drafted monthly press releases and coordinated with micro-influencers to amplify product launches, campaigns, and brand initiatives.
Senior Community Manager
January 31, 2024 - October 3, 2025Localized a global brand into a Saudi voice and built a distinct local persona tailored to GCC audiences. Led translation efforts, ensuring culturally relevant and accurate Arabic communications. Managed and trained a team of 8 to deliver consistent community engagement and effectively handle communication crises. Responded to 95%+ of DMs and comments within 1–3 hours, improving brand sentiment and loyalty.
Community Manager
January 31, 2024 - July 22, 2025Developed localized content and crafted a brand tone of voice tailored to GCC audiences. Managed real-time community engagement, responding to 95%+ of DMs and comments within 1–3 hours, improving brand sentiment and loyalty. Utilized social listening tools to track trends, conversations, and brand sentiment to inform content and engagement strategy.
Community Manager
January 31, 2024 - July 22, 2025Developed localized content and crafted a brand tone of voice tailored to GCC audiences. Managed real-time community engagement, responding to 95%+ of DMs and comments within 1–3 hours, improving brand sentiment and loyalty. Utilized social listening tools to track trends, conversations, and brand sentiment to inform content and engagement strategy.
Community Manager
January 31, 2024 - July 22, 2025Developed localized content and crafted a brand tone of voice tailored to GCC audiences. Managed real-time community engagement, responding to 95%+ of DMs and comments within 1–3 hours, improving brand sentiment and loyalty. Utilized social listening tools to track trends, conversations, and brand sentiment to inform content and engagement strategy.
Senior Community Manager
January 1, 2024 - October 3, 2025Localized a global brand into a Saudi voice and built a distinct local persona tailored to GCC audiences. Led translation efforts, ensuring culturally relevant and accurate Arabic communications. Managed and trained a team of 8 to deliver consistent community engagement and effectively handle communication crises. Responded to 95%+ of DMs and comments within 1–3 hours, improving brand sentiment and loyalty.
Social Media Manager at Tactical (Amazon) – Dubai
October 1, 2023 - PresentLed social strategy and content planning across TikTok, Instagram, and Facebook, driving steady follower growth, higher engagement, and a 35% boost in monthly impressions. Created high-performing, UGC-style content and copy, resulting in a 50% increase in post interactions and a 20% improvement in follower retention. Executed influencer campaigns and paid content strategies, managing content production and shoots from concept through to delivery.
Social Media Manager at Tactical (Amazon)
October 1, 2023 - PresentLed social strategy and content planning across TikTok, Instagram, and Facebook, driving steady follower growth, higher engagement, and a 35% boost in monthly impressions. Created high-performing, UGC-style content and copy, resulting in a 50% increase in post interactions and a 20% improvement in follower retention. Executed influencer campaigns and paid content strategies, managing content production and shoots from concept through to delivery.
Social Media Manager at Tactical (Amazon) – Dubai
October 1, 2023 - PresentLed social strategy and content planning across TikTok, Instagram, and Facebook, driving steady follower growth, higher engagement, and a 35% boost in monthly impressions. Created high-performing, UGC-style content and copy, resulting in a 50% increase in post interactions and a 20% improvement in follower retention. Executed influencer campaigns and paid content strategies, managing content production and shoots from concept through to delivery.
Senior Digital Communications Specialist at MDLBEAST
June 30, 2023 - October 3, 2025Led social strategy and content planning across TikTok, Instagram, and Facebook, resulting in steady audience growth and a 35% increase in monthly impressions. Created high-performing UGC-style content and copy, contributing to a 50% boost in post engagement and a 20% improvement in follower retention. Directed influencer campaigns and paid content strategies, managing shoots and production from ideation to execution. Authored and managed MENA press communications for concerts, festivals, and sponsored gigs, increasing coverage and strengthening the brand’s presence globally.
Social Media Executive at MDLBEAST – Jeddah
June 30, 2023 - July 22, 2025Leading social strategy and content planning across TikTok, Instagram, and Facebook, resulting in steady audience growth and a 35% increase in monthly impressions. Created high-performing UGC-style content and copy, contributing to a 50% boost in post engagement and a 20% improvement in follower retention. Directed influencer campaigns and paid content strategies, managing shoots and production from ideation to execution.
Social Media Executive at MDLBEAST
June 30, 2023 - July 22, 2025Led social strategy and content planning across TikTok, Instagram, and Facebook, resulting in steady audience growth and a 35% increase in monthly impressions. Created high-performing UGC-style content and copy, contributing to a 50% boost in post engagement and a 20% improvement in follower retention. Directed influencer campaigns and paid content strategies, managing shoots and production from ideation to execution.
Social Media Executive at MDLBEAST – Jeddah
June 30, 2023 - July 22, 2025Led social strategy and content planning across TikTok, Instagram, and Facebook, resulting in steady audience growth and a 35% increase in monthly impressions. Created high-performing UGC-style content and copy, contributing to a 50% boost in post engagement and a 20% improvement in follower retention. Directed influencer campaigns and paid content strategies, managing shoots and production from ideation to execution.
Senior Digital Communications Specialist at MDLBEAST
June 1, 2023 - October 3, 2025Led social strategy and content planning across TikTok, Instagram, and Facebook, resulting in steady audience growth and a 35% increase in monthly impressions. Created high-performing UGC-style content and copy, contributing to a 50% boost in post engagement and a 20% improvement in follower retention. Directed influencer campaigns and paid content strategies, managing shoots and production from ideation to execution. Authored and managed MENA press communications for concerts, festivals, and sponsored gigs, increasing coverage and strengthening the brand’s presence globally.
Hospitality Sales & Marketing Manager at Ad Mojo
April 30, 2022 - October 3, 2025Launched and scaled 6 digital campaigns for emerging F&B brands, boosting online community size and social engagement by 32% within a single quarter. Developed influencer programs that generated brand awareness, increased follower acquisition, and strengthened customer engagement. Optimized campaigns using performance data, improving ROI and informing future marketing strategies.
Sales & Marketing Manager at Ad Mojo – Jeddah
April 30, 2022 - July 22, 2025Built digital and social strategies for emerging F&B startups, helping new brands define their voice and grow online communities. Managed influencer partnerships, content calendars, and campaign reporting. Used performance data to iterate on content and improve reach and ROI.
Sales & Marketing Manager at Ad Mojo
April 30, 2022 - July 22, 2025Built digital and social strategies for emerging F&B startups, helping new brands define their voice and grow online communities. Managed influencer partnerships, content calendars, and campaign reporting. Used performance data to iterate on content and improve reach and ROI.
Sales & Marketing Manager at Ad Mojo – Jeddah
April 30, 2022 - July 22, 2025Built digital and social strategies for emerging F&B startups, helping new brands define their voice and grow online communities. Managed influencer partnerships, content calendars, and campaign reporting. Used performance data to iterate on content and improve reach and ROI.
Hospitality Sales & Marketing Manager at Ad Mojo
April 1, 2022 - October 3, 2025Launched and scaled 6 digital campaigns for emerging F&B brands, boosting online community size and social engagement by 32% within a single quarter. Developed influencer programs that generated brand awareness, increased follower acquisition, and strengthened customer engagement. Optimized campaigns using performance data, improving ROI and informing future marketing strategies.
Government & Entertainment Social Media & Account Manager at Music Sound
August 31, 2021 - October 3, 2025Identified and secured government projects for a music production company, establishing partnerships with key ministries and cultural organizations. Managed over 4 end-to-end projects, including social campaigns, content production, and ad hoc initiatives, ensuring timely delivery and alignment with client goals. Researched and pitched relevant events to attend, increasing industry visibility and networking opportunities.
Social Media & Account Manager at Music Sound – Jeddah
August 31, 2021 - July 22, 2025Supported creative and social campaigns for Saudi government clients, including the Ministry of Culture. Coordinated between clients and internal teams to deliver content and marketing presentations for cultural initiatives.
Social Media & Account Manager at Music Sound
August 31, 2021 - July 22, 2025Supported creative and social campaigns for Saudi government clients, including the Ministry of Culture. Coordinated between clients and internal teams to deliver content and marketing presentations for cultural initiatives.
Social Media & Account Manager at Music Sound – Jeddah
August 31, 2021 - July 22, 2025Supported creative and social campaigns for Saudi government clients, including the Ministry of Culture. Coordinated between clients and internal teams to deliver content and marketing presentations for cultural initiatives.
Social Media & Account Manager (Government & Entertainment) at Music Sound
August 1, 2021 - October 3, 2025Identified and secured government projects for a music production company, establishing partnerships with key ministries and cultural organizations. Managed over 4 end-to-end projects, including social campaigns, content production, and ad hoc initiatives, ensuring timely delivery and alignment with client goals. Researched and pitched relevant events to attend, increasing industry visibility and networking opportunities.
Social Media Manager & Graphic Designer at Icustomteez – Pennsylvania, USA
July 31, 2020 - July 22, 2025Managed Instagram strategy and visual direction for an e-commerce apparel brand. Designed playful, trend-aware content to drive product visibility and engagement. Elevated brand identity with original content ideas and seasonal campaigns.
Social Media Manager & Graphic Designer at Icustomteez
July 31, 2020 - July 22, 2025Managed Instagram strategy and visual direction for an e-commerce apparel brand. Designed playful, trend-aware content to drive product visibility and engagement. Elevated brand identity with original content ideas and seasonal campaigns.
Social Media Manager & Graphic Designer at Icustomteez – Pennsylvania, USA
July 31, 2020 - July 22, 2025Managed Instagram strategy and visual direction for an e-commerce apparel brand. Designed playful, trend-aware content to drive product visibility and engagement. Elevated brand identity with original content ideas and seasonal campaigns.
Social Media Manager & Graphic Designer at customteez
July 1, 2020 - October 3, 2025Managed Instagram strategy and visual direction for an e-commerce apparel brand. Designed playful, trend-aware content to drive product visibility and engagement. Elevated brand identity with original content ideas and seasonal campaigns.
Video Producer at Human Library
March 31, 2019 - October 3, 2025Filmed interviews with volunteers and guests. Edited content and shared stories on LinkedIn. Raised awareness around the nonprofit’s mission.
Video Producer at Human Library
March 31, 2019 - July 22, 2025Filmed interviews with volunteers and guests. Edited content and shared stories on LinkedIn. Raised awareness around the nonprofit’s mission.
Video Producer at Human Library – Indiana, USA
March 31, 2019 - July 22, 2025Filmed interviews with volunteers and guests. Edited content and shared stories on LinkedIn. Raised awareness around the nonprofit’s mission.
Video Producer at Human Library
March 1, 2019 - October 3, 2025Filmed interviews with volunteers and guests. Edited content and shared stories on LinkedIn. Raised awareness around the nonprofit’s mission.
Social Media Manager at Indiana Tech
December 31, 2018 - October 3, 2025Created social videos to spotlight departments and student stories. Interviewed faculty and covered campus events live. Helped boost awareness of academic programs.
Social Media Manager at Indiana Tech
December 31, 2018 - July 22, 2025Created social videos to spotlight departments and student stories. Interviewed faculty and covered campus events live. Helped boost awareness of academic programs.
Social Media Manager at Indiana Tech – Indiana, USA
December 31, 2018 - July 22, 2025Created social videos to spotlight departments and student stories. Interviewed faculty and covered campus events live. Helped boost awareness of academic programs.
Social Media Manager at Indiana Tech
December 1, 2018 - October 3, 2025Created social videos to spotlight departments and student stories. Interviewed faculty and covered campus events live. Helped boost awareness of academic programs.
Education
BA at Indiana Institute of Technology
January 1, 2015 - December 31, 2019BA at Indiana Institute of Technology
January 1, 2015 - December 31, 2019BA at Indiana Institute of Technology
January 1, 2015 - December 31, 2019Bachelor of Arts in Communication and Media Studies at Indiana Institute of Technology
January 11, 2030 - January 1, 2019Bachelor of Arts in Communication and Media Studies at Indiana Institute of Technology
January 11, 2030 - January 1, 2019Qualifications
Google Digital Marketing Certification
January 11, 2030 - July 22, 2025LinkedIn: Social Media Promotion for Creators
January 11, 2030 - July 22, 2025Udemy: How to Blow Up on TikTok
January 11, 2030 - July 22, 2025Adobe Premiere Pro Training
January 11, 2030 - July 22, 2025Social Media for Music Managers (International Open Academy)
January 11, 2030 - July 22, 2025Google Digital Marketing Certification
January 11, 2030 - October 3, 2025LinkedIn: Social Media Promotion for Creators
January 11, 2030 - October 3, 2025Udemy: How to Blow Up on TikTok
January 11, 2030 - October 3, 2025Adobe Premiere Pro Training
January 11, 2030 - October 3, 2025Social Media for Music Managers (International Open Academy)
January 11, 2030 - October 3, 2025Google Digital Marketing Certification
January 11, 2030 - October 3, 2025LinkedIn: Social Media Promotion for Creators
January 11, 2030 - October 3, 2025Udemy: How to Blow Up on TikTok
January 11, 2030 - October 3, 2025Adobe Premiere Pro Training
January 11, 2030 - October 3, 2025Social Media for Music Managers (International Open Academy)
January 11, 2030 - October 3, 2025Industry Experience
Media & Entertainment, Consumer Goods, Retail, Government, Non-Profit Organization, Professional Services, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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