Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Marian Youssef Shafik, a digital marketing growth strategist who designs audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes. I combine strategic thinking with execution discipline, structuring campaigns, optimizing performance through data analysis, and aligning digital initiatives with broader commercial and organizational goals. I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth.…Hi, I’m Marian Youssef Shafik, a digital marketing growth strategist who designs audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes. I combine strategic thinking with execution discipline, structuring campaigns, optimizing performance through data analysis, and aligning digital initiatives with broader commercial and organizational goals. I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth.

Marian Youssef Shafik

Growth Marketer, Digital Marketer, Marketing Strategist, +2





Hi, I’m Marian Youssef Shafik, a digital marketing growth strategist who designs audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes. I combine strategic thinking with execution discipline, structuring campaigns, optimizing performance through data analysis, and aligning digital initiatives with broader commercial and organizational goals. I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth.…Hi, I’m Marian Youssef Shafik, a digital marketing growth strategist who designs audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes. I combine strategic thinking with execution discipline, structuring campaigns, optimizing performance through data analysis, and aligning digital initiatives with broader commercial and organizational goals. I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth.

Available to hire

Hi, I’m Marian Youssef Shafik, a digital marketing growth strategist who designs audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes.

I combine strategic thinking with execution discipline, structuring campaigns, optimizing performance through data analysis, and aligning digital initiatives with broader commercial and organizational goals. I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Warranty & Technical Recall Manager at Kastour Company for Industry & Trading

December 1, 1998 - December 1, 2014

Acted as the main liaison between MAN Truck & Bus Germany and the Egyptian market; managed warranty claims, recalls, and after-sales processes according to MAN standards; coordinated between Warranty, Maintenance, Spare Parts, and Sales departments; developed warranty policies, data tracking systems, and improved claims processing; delivered on-site product training and supported new project installations.

Head of Electrical Design Department at Gorica Egypt Group for Industry

December 1, 2014 - November 1, 2022

Led multi-disciplinary teams in designing and implementing electrical systems for new MAN-based vehicle models; approved technical documentation, drawings, and offers according to MAN standards; delivered prototype electrical systems; reduced design-to-production time; conducted full-vehicle testing and validated electrical systems; diagnosed and resolved electrical issues with defect reports.

Digital Growth & Performance Specialist at Digital Egypt Pioneers Initiative (DEPI)

December 1, 2025 - May 1, 2026

Designed structured digital growth strategies, including audience segmentation, positioning, and funnel mapping; built campaign architectures aligned with awareness, traffic, and acquisition objectives; applied budget allocation logic and KPI-based reporting to evaluate performance impact; developed content systems aligned with brand positioning and customer journey stages; executed Meta campaign setups with frequency governance, dynamic creative testing, and structured targeting.

Warranty & Technical Recall Manager at Kastour Company for Industry & Trading

January 1, 2014 - November 1, 2022

Acted as the main liaison between MAN Truck & Bus Germany and the Egyptian market; Managed warranty claims, recalls, and technical documentation, achieving 98% success rate in claims handling; Coordinated warranty, maintenance, spare parts, and sales departments to deliver integrated after-sales solutions; Developed robust warranty policies and data-tracking systems, and improved claims processing in collaboration with suppliers/vendors; Delivered on-site product training and supported new project installations.

Head of Electrical Design Department at Gorica Egypt Group for Industry

December 1, 1998 - December 1, 2014

Led multidisciplinary teams in designing and implementing electrical systems for new MAN-based vehicle models; Approved technical documentation, drawings, and offers per MAN standards; Led installation and integration of electrical systems into prototypes and production vehicles; Conducted full-vehicle testing and validation, including static and dynamic tests; Diagnosed and resolved electrical issues, creating defect reports.