I'm Marian Youssef Shafik, a Digital Growth Strategist with a structured background in performance-driven business, digital marketing, and operational governance. I design audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes. I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth. I design audience-centric growth frameworks aligned with brand positioning and customer journey stages; I optimize initiatives with data analysis, and align digital initiatives with broader commercial and organizational objectives.…

Marian Youssef Shafik

I'm Marian Youssef Shafik, a Digital Growth Strategist with a structured background in performance-driven business, digital marketing, and operational governance. I design audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes. I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth. I design audience-centric growth frameworks aligned with brand positioning and customer journey stages; I optimize initiatives with data analysis, and align digital initiatives with broader commercial and organizational objectives.…

Available to hire

I’m Marian Youssef Shafik, a Digital Growth Strategist with a structured background in performance-driven business, digital marketing, and operational governance. I design audience-centered growth frameworks that connect brand positioning, funnel architecture, and measurable KPIs to business outcomes.
I operate at the intersection of marketing strategy, performance optimization, and structured systems development to drive scalable growth. I design audience-centric growth frameworks aligned with brand positioning and customer journey stages; I optimize initiatives with data analysis, and align digital initiatives with broader commercial and organizational objectives.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Digital Growth & Performance Specialist (Intensive Technical Track Scholarship) at Digital Egypt Pioneers Initiative (DEPI)
December 1, 2025 - May 1, 2026
Designed structured digital growth strategies, including audience segmentation, positioning, and funnel mapping. Built campaign architectures aligned with awareness, traffic, and acquisition objectives. Applied budget allocation logic and KPI-based reporting to evaluate performance impact. Developed content systems aligned with brand positioning and customer journey stages. Executed Meta campaign setups with frequency governance, dynamic creative testing, and structured targeting.
Digital Growth & Performance Specialist - Intensive Technical Track Scholarship at Digital Egypt Pioneers Initiative (DEPI)
December 1, 2025 - May 1, 2026
Designed structured digital growth strategies, including audience segmentation, positioning, and funnel mapping; built campaign architectures aligned with awareness, traffic, and acquisition objectives; applied budget allocation logic and KPI-based reporting to evaluate performance impact; developed content systems aligned with brand positioning and customer journey stages; executed Meta campaign setups with frequency governance, dynamic creative testing, and structured targeting.
Digital Growth & Performance Specialist, Social Media Marketing at Digital Egypt Pioneers Initiative (DEPI)
December 1, 2025 - May 1, 2026
Designed structured digital growth strategies, including audience segmentation, positioning, and funnel mapping; built campaign architectures aligned with awareness, traffic, and acquisition objectives; applied budget allocation logic and KPI-based reporting to evaluate performance impact; developed content systems aligned with brand positioning and customer journey stages; executed Meta campaign setups with frequency governance, dynamic creative testing, and structured targeting.
Head of Electrical Design Department at Gorica Egypt Group for Industry
December 1, 2014 - November 1, 2022
Led multi-disciplinary teams in designing and implementing electrical systems for new MAN-based vehicle models; approved technical documentation, drawings, and offers according to MAN standards; delivered prototype electrical systems; reduced design-to-production time; conducted full-vehicle testing and validated electrical systems; diagnosed and resolved electrical issues with defect reports.
Warranty & Technical Recall Manager at Kastour Company for Industry & Trading
January 1, 2014 - November 1, 2022
Acted as the main liaison between MAN Truck & Bus Germany and the Egyptian market; Managed warranty claims, recalls, and technical documentation, achieving 98% success rate in claims handling; Coordinated warranty, maintenance, spare parts, and sales departments to deliver integrated after-sales solutions; Developed robust warranty policies and data-tracking systems, and improved claims processing in collaboration with suppliers/vendors; Delivered on-site product training and supported new project installations.
Head of Electrical Design Department at Gorica Egypt Group for Industry
December 1, 1998 - December 1, 2014
Led multidisciplinary teams in designing and implementing electrical systems for new MAN-based vehicle models; Approved technical documentation, drawings, and offers per MAN standards; Led installation and integration of electrical systems into prototypes and production vehicles; Conducted full-vehicle testing and validation, including static and dynamic tests; Diagnosed and resolved electrical issues, creating defect reports.
Warranty & Technical Recall Manager at Kastour Company for Industry & Trading
December 1, 1998 - December 1, 2014
Acted as the main liaison between MAN Truck & Bus Germany and the Egyptian market; managed warranty claims, recalls, and after-sales processes according to MAN standards; coordinated between Warranty, Maintenance, Spare Parts, and Sales departments; developed warranty policies, data tracking systems, and improved claims processing; delivered on-site product training and supported new project installations.

Education

Bachelor of Mechanical Engineering at Minia University
January 1, 1992 - January 1, 1998
Entrepreneurship Support Program (WEE-ES) at The American University in Cairo
November 1, 2021 - December 1, 2021
Intensive Technical Track - Digital Marketing Specialist at Digital Egypt Pioneers Initiative (DEPI)
December 1, 2025 - May 1, 2026
Digital Marketing Specialist at Digital Egypt Pioneers Initiative (DEPI)
December 1, 2025 - May 1, 2026
Entrepreneurship Support Program (WEE-ES) at The American University in Cairo
November 1, 2021 - December 1, 2021
Bachelor of Mechanical Engineering at Minia University
January 1, 1992 - December 31, 1998
Intensive Technical Track - Digital Marketing Specialist at Digital Egypt Pioneers Initiative (DEPI)
December 1, 2025 - May 1, 2026
Entrepreneurship Support Program (WEE-ES) at The American University in Cairo
November 1, 2021 - December 1, 2021
Bachelor of Mechanical Engineering, Major: Design & Production at Minia University
January 1, 1992 - January 1, 1998
Digital Marketing Specialist (Intensive Track) at Digital Egypt Pioneers Initiative (DEPI)
December 1, 2025 - May 1, 2026
Entrepreneurship Support Program (WEE-ES) at The American University in Cairo
November 1, 2021 - December 1, 2021
Bachelor of Mechanical Engineering, Major: Design & Production at Minia University, Faculty of Engineering
January 1, 1992 - January 1, 1998

Qualifications

Digital Marketing Specialist Certificate (Intensive Technical Track)
December 1, 2025 - May 1, 2026
Entrepreneurship Support Program (WEE-ES)
November 1, 2021 - December 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Manufacturing, Retail, Education, Transportation & Logistics