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Senior GTM & Growth Marketing Strategist with 15+ years of experience driving market entry, demand generation, and scalable growth for startups, scale-ups, and enterprise brands. Specialised in GTM strategy, brand positioning, content systems, paid media, SEO, lifecycle marketing, and conversion-focused growth across education, healthcare, consumer, and purpose-led sectors.…

Marian Martins

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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Senior GTM & Growth Marketing Strategist with 15+ years of experience driving market entry, demand generation, and scalable growth for startups, scale-ups, and enterprise brands. Specialised in GTM strategy, brand positioning, content systems, paid media, SEO, lifecycle marketing, and conversion-focused growth across education, healthcare, consumer, and purpose-led sectors.…

Available to hire

Senior GTM & Growth Marketing Strategist with 15+ years of experience driving market entry, demand generation, and scalable growth for startups, scale-ups, and enterprise brands. Specialised in GTM strategy, brand positioning, content systems, paid media, SEO, lifecycle marketing, and conversion-focused growth across education, healthcare, consumer, and purpose-led sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Fluent

Work Experience

Independent Marketing Consultant at Toptal

July 1, 2024 - Present

Go-To-Market strategist and product launch lead, delivering strategic marketing leadership to high-growth and enterprise clients. Designed go-to-market, content, and performance strategies; led end-to-end marketing initiatives; built cohesive storytelling and multi-channel ecosystems; defined activation roadmaps for maximum impact.

Content Marketing Manager at New Frontiers in Learning

September 1, 2024 - September 1, 2025

Led content strategy across digital channels, delivering 100+ branded assets and 50+ videos; increased content shares and engagement; supported SEO and content optimization; built an integrated, scalable content system.

Senior GTM & Growth Marketing Strategist at i Watch Canada

June 1, 2024 - August 1, 2024

Led Instagram-first go-to-market strategy for the Canadian launch; partnered on a 15+ year track record in market entry, demand generation, and revenue growth; drove hands-on execution across paid media, content, and brand; built full-funnel marketing systems.

Senior Marketing Manager at Busy Bees Childcare

January 1, 2017 - December 31, 2022

Led marketing for a 16- nursery group; launched 4 new sites; achieved 85% occupancy within 6 months for new locations; grew social community and engagement; implemented SEO-led content strategy and improved lead-to-enrolment conversions.

Senior Digital Marketing Manager at Medacs Global Group

January 1, 2023 - December 31, 2024

Delivered integrated candidate acquisition campaigns; increased qualified applicants by 25% annually; managed multi-channel campaigns (including PPC); improved engagement and reduced acquisition costs; implemented automation workflows to boost candidate engagement.

Go-To-Market Strategist - Product Launch at Celtic Hero (via TopTal & Private Clients)

October 1, 2025 - March 1, 2026

Independent Marketing Consultant delivering strategic marketing leadership to high-growth and enterprise clients. Led end-to-end marketing initiatives including positioning, acquisition, and growth optimization; defined buyer personas and messaging; launched go-to-market programs; designed integrated marketing ecosystems across content, SEO, social and influencer channels; built 90-day activation roadmaps; ensured consistent brand communication across channels.

Founder & Digital Marketing Director at SaltSEO Marketing Consultancy

January 1, 2024 - Present

Founded and scaled a marketing consultancy delivering end-to-end strategy across brand, growth, and acquisition. Partnered with clients to unify fragmented marketing efforts into cohesive, performance-driven systems with a focus on lead generation and brand positioning.