Professional portfolio with samples of work:
- Brand Strategist
- Content Strategist
- Digital Marketer
- +3
Mariana Martins
- Lisbon, Portugal
- 1 project
Hi, I’m Mariana Martins. I’m a Senior Digital Marketing Manager with 15+ years of experience driving growth for fast-scaling brands across education, healthcare, and health and fitness.
About
Hi, I’m Mariana Martins. I’m a Senior Digital Marketing Manager with 15+ years of experience driving growth for fast-scaling brands across education, healthcare, and health and fitness. I specialize in go-to-market strategy, content-led demand generation, and performance marketing, building cohesive, data-driven systems that align with business objectives. I partner with executives to define positioning, messaging, and channel mix, designing end-to-end strategies and executing across paid media, SEO, social, and content. I love turning complex challenges into clear, measurable outcomes.
- Joined May 2026
Skills· 11
Languages
- EnglishFluent
- PortugueseFluent
- Spanish; CastilianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Software & Internet
- Retail
- Other
More experts in Lisbon, Portugal
Projects · 1
Work experience· 14 roles
Go-To-Market Strategist - Product Launch · Celtic Hero (via TopTal & Private Clients)Oct 2025 – Mar 2026 · 6 mos
Independent Marketing Consultant delivering strategic marketing leadership to high-growth and enterprise clients. Led end-to-end marketing initiatives including positioning, acquisition, and growth optimization; defined buyer personas and messaging; launched go-to-market programs; designed integrated marketing ecosystems across content, SEO, social and influencer channels; built 90-day activation roadmaps; ensured consistent brand communication across channels.
Senior Digital Marketing Manager · Independent / Self-employed (Marian Amartins)Sep 2024 – Sep 2025 · 1 yr 1 mo
Led end-to-end digital marketing strategies for growth and enterprise clients; built cohesive marketing systems, guiding content, SEO, social, and demand-generation initiatives.
Content Marketing Manager · New Frontiers in LearningSep 2024 – Sep 2025 · 1 yr 1 mo
Led content strategy across digital channels, delivering 100+ branded assets and 50+ videos; increased content shares and engagement; supported SEO and content optimization; built an integrated, scalable content system.
Independent Marketing Consultant · TopTal & Private Clients (via TopTal)Jul 2024 – Present · 2 yrs 5 mos
Independent Marketing Consultant · ToptalJul 2024 – Present · 2 yrs 5 mos
Senior GTM & Growth Marketing Strategist · Weber Shandwick East AfricaJun 2024 – Aug 2024 · 3 mos
Senior GTM & Growth Marketing Strategist · i Watch CanadaJun 2024 – Aug 2024 · 3 mos
Founder & Digital Marketing Director · Salt SEO Marketing ConsultancyJan 2024 – Present · 2 yrs 11 mos
Education· 5
Master's in Social & Cultural Communications / Marketing · Catholic University of Portugal2009 – 2013
Post-Graduate in Vocal Studies & Sound Engineering · London Music School (LMS)2013 – 2014
Master in Social & Cultural Communications / Marketing · Catholic University of Portugal2009 – 2013
Post-Graduation in Vocal Studies & Sound Engineering · London Music School2013 – 2014
Certifications and awards· 14
OMCP - Online Marketing Certified Professional2030 – 2026
Google Analytics2030 – 2026
HubSpot Academy - Digital Advertising2030 – 2026
eMarketing Institute - Digital Marketing Certification2030 – 2026
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