Mariana Coelho
Hi! I’m Mariana Coelho, a Marketing Automation and Salesforce specialist passionate about transforming data into meaningful marketing impact.
About
Hi! I’m Mariana Coelho, a Marketing Automation and Salesforce specialist passionate about transforming data into meaningful marketing impact.
I love combining strategy, technology, and creativity to design automation solutions that truly enhance the customer experience and drive measurable results.
Throughout my career, I’ve had the chance to collaborate with amazing brands such as Guess, Sacoor, Burberry, Santander, Tod’s, Domino’s Pizza, Dior, Timberland, and Carolina Herrera — experiences that have helped me refine both my technical expertise and strategic mindset.
My focus is on Salesforce Marketing Cloud, helping businesses connect marketing and technology seamlessly to optimize customer journeys and accelerate growth.
I’m always eager to learn, share ideas, and take on new challenges that push me to deliver smarter, more effective marketing strategies.
- 4 years' experience
- Joined November 2025
Languages
- PortugueseFluent
- EnglishAdvanced
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
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Work experience· 8 roles
Specialized in lifecycle marketing management, automation, and performance optimization; responsible for SFMC implementation/integration, SQL/HTML/AmpScript usage, and analytics-driven improvements; supported HubSpot Email Marketing and cross-channel efforts.
Lead marketing automation and personalization strategy across lifecycle campaigns; manage team; oversee Salesforce Marketing Cloud implementations and integrations; drive client success; coordinate partnerships and business development; provide analytics-driven insights and digital marketing strategy.
Managed digital marketing activities including Salesforce Marketing Cloud, social ads, Google Ads, marketing automation, email marketing, and social media management to drive demand and engagement.
Education· 6
Certifications and awards· 5
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