Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I’m Mariana Coelho, a Marketing Automation and Salesforce specialist passionate about transforming data into meaningful marketing impact. I love combining strategy, technology, and creativity to design automation solutions that truly enhance the customer experience and drive measurable results. Throughout my career, I’ve had the chance to collaborate with amazing brands such as Guess, Sacoor, Burberry, Santander, Tod’s, Domino’s Pizza, Dior, Timberland, and Carolina Herrera — experiences that have helped me refine both my technical expertise and strategic mindset. My focus is on Salesforce Marketing Cloud, helping businesses connect marketing and technology seamlessly to optimize customer journeys and accelerate growth. I’m always eager to learn, share ideas, and take on new challenges that push me to deliver smarter, more effective marketing strategies.…Hi! I’m Mariana Coelho, a Marketing Automation and Salesforce specialist passionate about transforming data into meaningful marketing impact. I love combining strategy, technology, and creativity to design automation solutions that truly enhance the customer experience and drive measurable results. Throughout my career, I’ve had the chance to collaborate with amazing brands such as Guess, Sacoor, Burberry, Santander, Tod’s, Domino’s Pizza, Dior, Timberland, and Carolina Herrera — experiences that have helped me refine both my technical expertise and strategic mindset. My focus is on Salesforce Marketing Cloud, helping businesses connect marketing and technology seamlessly to optimize customer journeys and accelerate growth. I’m always eager to learn, share ideas, and take on new challenges that push me to deliver smarter, more effective marketing strategies.

Mariana Coelho

Marketing Consultant, Marketing Automation Specialist, Content Creator, +7





Hi! I’m Mariana Coelho, a Marketing Automation and Salesforce specialist passionate about transforming data into meaningful marketing impact. I love combining strategy, technology, and creativity to design automation solutions that truly enhance the customer experience and drive measurable results. Throughout my career, I’ve had the chance to collaborate with amazing brands such as Guess, Sacoor, Burberry, Santander, Tod’s, Domino’s Pizza, Dior, Timberland, and Carolina Herrera — experiences that have helped me refine both my technical expertise and strategic mindset. My focus is on Salesforce Marketing Cloud, helping businesses connect marketing and technology seamlessly to optimize customer journeys and accelerate growth. I’m always eager to learn, share ideas, and take on new challenges that push me to deliver smarter, more effective marketing strategies.…Hi! I’m Mariana Coelho, a Marketing Automation and Salesforce specialist passionate about transforming data into meaningful marketing impact. I love combining strategy, technology, and creativity to design automation solutions that truly enhance the customer experience and drive measurable results. Throughout my career, I’ve had the chance to collaborate with amazing brands such as Guess, Sacoor, Burberry, Santander, Tod’s, Domino’s Pizza, Dior, Timberland, and Carolina Herrera — experiences that have helped me refine both my technical expertise and strategic mindset. My focus is on Salesforce Marketing Cloud, helping businesses connect marketing and technology seamlessly to optimize customer journeys and accelerate growth. I’m always eager to learn, share ideas, and take on new challenges that push me to deliver smarter, more effective marketing strategies.

Available to hire

Hi! I’m Mariana Coelho, a Marketing Automation and Salesforce specialist passionate about transforming data into meaningful marketing impact.

I love combining strategy, technology, and creativity to design automation solutions that truly enhance the customer experience and drive measurable results.

Throughout my career, I’ve had the chance to collaborate with amazing brands such as Guess, Sacoor, Burberry, Santander, Tod’s, Domino’s Pizza, Dior, Timberland, and Carolina Herrera — experiences that have helped me refine both my technical expertise and strategic mindset.

My focus is on Salesforce Marketing Cloud, helping businesses connect marketing and technology seamlessly to optimize customer journeys and accelerate growth.

I’m always eager to learn, share ideas, and take on new challenges that push me to deliver smarter, more effective marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Head of MAP at Wise Pirates

September 1, 2021 - November 10, 2025

Lead marketing automation and personalization strategy across lifecycle campaigns; manage team; oversee Salesforce Marketing Cloud implementations and integrations; drive client success; coordinate partnerships and business development; provide analytics-driven insights and digital marketing strategy.

Automation & Performance Expert at Wise Pirates

April 30, 2022 - April 30, 2022

Specialized in lifecycle marketing management, automation, and performance optimization; responsible for SFMC implementation/integration, SQL/HTML/AmpScript usage, and analytics-driven improvements; supported HubSpot Email Marketing and cross-channel efforts.

Digital Marketing Specialist at Wise Pirates

June 30, 2020 - June 30, 2020

Managed digital marketing activities including Salesforce Marketing Cloud, social ads, Google Ads, marketing automation, email marketing, and social media management to drive demand and engagement.

Marketing Specialist at DelightFULL

August 31, 2018 - August 31, 2018

CRM management, email marketing, market-specific communication plans, B2B online advertising, and events coordination; supported cross-market campaigns.

Brand Ambassador & Marketing Specialist at Rio Tinto (UK)

April 1, 2018 - April 1, 2018

Market-specific communications planning, marketing actions, and showroom/events coordination; managed showroom online communications and corporate blogging; contributed to brand presence in the UK market.

Coveted Magazine UK Correspondent at Coveted Magazine UK

December 1, 2017 - December 1, 2017

UK correspondent focusing on features, partnerships and content contributions for Coveted Magazine's UK audience.

Sales Assistant at Parfois

March 1, 2016 - March 1, 2016

Customer service and in-store sales responsibilities during peak retail periods.

Marketing & Communications Intern at Universidade do Porto

June 1, 2015 - June 1, 2015

Organized event marketing plan for XVI Congresso de Ciências de Desporto e Educação Física, built partnerships, generated mailing lists, and managed social media.