MK

Mariana Krasteva

Available to hire

I am a creative leader, Art Director and entrepreneur with 15+ years of experience in game development, animation, publishing and visual storytelling.

About

I am a creative leader, Art Director and entrepreneur with 15+ years of experience in game development, animation, publishing and visual storytelling. Throughout my career, I have led multidisciplinary teams, developed artistic visions for products from concept to release, and managed complex creative projects involving artists, designers, writers and external partners.

As the founder and Creative Director of an independent publishing house, I expanded my expertise beyond art creation into product development, team leadership, strategic planning, marketing and business growth. I thrive at the intersection of creativity, leadership and problem-solving. My strengths lie in building strong teams, mentoring artists, establishing efficient workflows and transforming ideas into engaging visual experiences. I am passionate about creating meaningful products, fostering creative excellence and continuously evolving both as an artist and as a leader. While leadership is a key part of my professional identity, I remain deeply involved in the creative process and enjoy contributing hands-on to concept development, illustration, visual storytelling and artistic problem-solving.

  • 18 years' experience
  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Gaming
  • Education
  • Non-Profit Organization
  • Professional Services

Work experience· 8 roles

Founder and Chairman of the management board · Independent Publishers AssociationJan 2024 – Present · 2 yrs 11 mos

Unites the efforts of independent publishers for joint distribution, shared resources, and the creation of collective media materials. Organizes events, festivals, and educational programs in children's literature, animated cinema, and theater. Participates in international projects, promotes cultural exchange, and works to establish professional standards in cultural activities for young audiences.

Teacher and creator of the "Book Illustration" course · How It All BeganSep 2022 – Dec 2024 · 2 yrs 4 mos

Teacher and creator of the 'Book Illustration' course.

Founder, Publisher & Creative Director/ Illustrator / Author · How It All Began (Independent Publishing Brand)Dec 2017 – Present · 9 yrs

Established and grew an independent publishing brand from concept to market presence, overseeing strategic planning, editorial vision, product development, budgeting, marketing, sales and business partnerships. Led cross-functional creative teams and managed the full lifecycle of publishing projects, including books, educational products and animated adaptations. Secured and administered public cultural funding, coordinated large-scale collaborations and developed initiatives promoting contemporary Bulgarian children's literature and illustration. Represented the company in national and international publishing networks, built partnerships and expanded distribution opportunities.

Team Leader (maternity leave replacement)Oct 2011 – Feb 2013 · 1 yr 5 mos
Art DirectorSep 2009 – Nov 2015 · 6 yrs 3 mos
Graphic designerMar 2008 – Sep 2009 · 1 yr 7 mos
Concept artist & graphic designer · IMPERIA ONLINEMay 2007 – Dec 2007 · 8 mos
Concept artist · NU IMAGE BULGARIA / WORLDWIDE FXMay 2006 – May 2007 · 1 yr 1 mo

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