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Experience in strategic planning, execution, and optimization of paid media campaigns on platforms such as Google Ads and Meta Ads, combining data analysis, reporting, and a focus on performance and ROI. I currently work at Live Content as a Media Planner and develop projects as a freelance Media Buyer and Social Media Manager, managing paid campaigns, creating performance-oriented creatives, and adjusting strategies based on metrics and results.…Experience in strategic planning, execution, and optimization of paid media campaigns on platforms such as Google Ads and Meta Ads, combining data analysis, reporting, and a focus on performance and ROI. I currently work at Live Content as a Media Planner and develop projects as a freelance Media Buyer and Social Media Manager, managing paid campaigns, creating performance-oriented creatives, and adjusting strategies based on metrics and results.

Mariana

Social Media Manager, Content Creator, Video Editor, +1

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Experience in strategic planning, execution, and optimization of paid media campaigns on platforms such as Google Ads and Meta Ads, combining data analysis, reporting, and a focus on performance and ROI. I currently work at Live Content as a Media Planner and develop projects as a freelance Media Buyer and Social Media Manager, managing paid campaigns, creating performance-oriented creatives, and adjusting strategies based on metrics and results.…Experience in strategic planning, execution, and optimization of paid media campaigns on platforms such as Google Ads and Meta Ads, combining data analysis, reporting, and a focus on performance and ROI. I currently work at Live Content as a Media Planner and develop projects as a freelance Media Buyer and Social Media Manager, managing paid campaigns, creating performance-oriented creatives, and adjusting strategies based on metrics and results.

Available to hire

Experience in strategic planning, execution, and optimization of paid media campaigns on platforms such as Google Ads and Meta Ads, combining data analysis, reporting, and a focus on performance and ROI. I currently work at Live Content as a Media Planner and develop projects as a freelance Media Buyer and Social Media Manager, managing paid campaigns, creating performance-oriented creatives, and adjusting strategies based on metrics and results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Live Content – Media Planner

October 1, 2023 - Present

Strategic planning and campaign execution on digital platforms; data analysis and performance reporting; Google Analytics insights and reporting; development of media proposals and strategic presentations; team and department coordination; competitor analysis and market benchmarking.

Freelance Social Media Manager at Milk & Black

September 1, 2023 - June 1, 2024

Content planning, community management, and performance analysis for clients in food & fashion; strategy development and analytics reporting.

Freelance Media Buyer

June 1, 2023 - September 1, 2023

Planning, managing, and optimizing paid media campaigns (Meta Ads, Google Ads); monitoring performance metrics and adjusting strategies to improve ROI.

Night Stocker at Jeróni Martins

January 1, 2021 - December 31, 2022

Barista at Cidade Nova Club Café

January 1, 2018 - December 31, 2021