MR

MARIANA ROJAS HERRERA

Available to hire

UX/UI and Web Designer with 4+ years of experience building responsive WordPress sites and conversion-focused landing pages for marketing campaigns.

About

UX/UI and Web Designer with 4+ years of experience building responsive WordPress sites and conversion-focused landing pages for marketing campaigns. I use clear visual hierarchy, user-centered flows, and form/phone conversion experiences to help turn traffic into leads.

I’m hands-on with Elementor, Figma, Adobe XD, and light front-end adjustments using HTML/CSS. I’ve worked across industries like insurance, financial services, beauty, and consumer products—maintaining websites, improving user journeys, and delivering polished results under tight deadlines.

  • 4 years' experience
  • Joined July 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Financial Services
  • Media & Entertainment
  • Professional Services
  • Retail
  • Computers & Electronics
  • Healthcare
  • Other
  • Consumer Goods
  • Software & Internet

More experts in Mexico City, Mexico

Work experience· 6 roles

UX Designer · ChubbJan 2025 – Jan 2026 · 1 yr 1 mo

Designed high-fidelity interfaces and interactive prototypes for complex insurance workflows using Figma and Adobe XD. Improved information hierarchy and user flows to reduce friction and support faster task completion. Collaborated with stakeholders to translate business requirements into consistent, usable digital experiences.

Web Content & Landing Page Specialist · Hikvision MexicoMar 2024 – Dec 2024 · 10 mos

Updated and maintained the Mexico website through Adobe Experience Manager (AEM). Created campaign landing pages and email communications in HubSpot following brand and marketing requirements. Coordinated content and visual updates to keep consistency across campaign touchpoints.

Web Designer · Pluxee MexicoApr 2023 – Dec 2023 · 9 mos

Maintained the Mexico website in HubSpot and produced user-focused, high-converting landing pages. Structured page content and calls to action to support campaign goals and maintain a clear customer journey.

Web Designer & WordPress · Epicentro AgenciaJan 2022 – Dec 2025 · 4 yrs
Freelance Web Designer · Grandini StudioJan 2022 – Jan 2025 · 3 yrs 1 mo
Web Designer & WordPress · Epicentro AgencyJan 2022 – Jan 2025 · 3 yrs 1 mo

Education· 8

B.A. in International Business · Instituto Politécnico Nacional2014 – 2018
UX Design Professional Certificate (Google / Coursera) · Google / Coursera2023 – 2026
SEO & SEM: Google Positioning Strategies · Domestika2023 – 2026
B.A. in International Business · Instituto Politécnico Nacional2014 – 2018

Certifications and awards· 9

UX Design Professional Certificate (Google / Coursera)2023 – 2026
SEO & SEM: Google Positioning Strategies (Domestika)2023 – 2026
UX Design Professional Certificate (Google / Coursera)2026
SEO & SEM: Google Positioning Strategies (Domestika)2023 – 2026

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