UX/UI and Web Designer with 4+ years of experience building responsive WordPress sites and conversion-focused landing pages for marketing campaigns. I use clear visual hierarchy, user-centered flows, and form/phone conversion experiences to help turn traffic into leads. I’m hands-on with Elementor, Figma, Adobe XD, and light front-end adjustments using HTML/CSS. I’ve worked across industries like insurance, financial services, beauty, and consumer products—maintaining websites, improving user journeys, and delivering polished results under tight deadlines.

MARIANA ROJAS HERRERA

UX/UI and Web Designer with 4+ years of experience building responsive WordPress sites and conversion-focused landing pages for marketing campaigns. I use clear visual hierarchy, user-centered flows, and form/phone conversion experiences to help turn traffic into leads. I’m hands-on with Elementor, Figma, Adobe XD, and light front-end adjustments using HTML/CSS. I’ve worked across industries like insurance, financial services, beauty, and consumer products—maintaining websites, improving user journeys, and delivering polished results under tight deadlines.

Available to hire

UX/UI and Web Designer with 4+ years of experience building responsive WordPress sites and conversion-focused landing pages for marketing campaigns. I use clear visual hierarchy, user-centered flows, and form/phone conversion experiences to help turn traffic into leads.

I’m hands-on with Elementor, Figma, Adobe XD, and light front-end adjustments using HTML/CSS. I’ve worked across industries like insurance, financial services, beauty, and consumer products—maintaining websites, improving user journeys, and delivering polished results under tight deadlines.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

UX Designer at Chubb
January 1, 2025 - January 1, 2026
Designed high-fidelity interfaces and interactive prototypes for complex insurance workflows using Figma and Adobe XD. Improved information hierarchy and user flows to reduce friction and support faster task completion. Collaborated with stakeholders to translate business requirements into consistent, usable digital experiences.
Web Content & Landing Page Specialist at Hikvision Mexico
March 1, 2024 - December 1, 2024
Updated and maintained the Mexico website through Adobe Experience Manager (AEM). Created campaign landing pages and email communications in HubSpot following brand and marketing requirements. Coordinated content and visual updates to keep consistency across campaign touchpoints.
Web Designer at Pluxee Mexico
April 1, 2023 - December 1, 2023
Maintained the Mexico website in HubSpot and produced user-focused, high-converting landing pages. Structured page content and calls to action to support campaign goals and maintain a clear customer journey.
Web Designer & WordPress at Epicentro Agencia
January 1, 2022 - December 31, 2025
Designed and built responsive websites and campaign landing pages for clients across Latin America and Spain. Created user-centered page structures, wireframes, and responsive layouts aligned with campaign objectives and brand guidelines. Maintained WordPress websites, plugins, and ecommerce experiences while resolving layout, usability, and performance issues. Developed HTML-based Google Ads assets and adapted digital creative for financial, beauty, and consumer-product brands. Optimized desktop and mobile experiences with attention to visual consistency, usability, and conversion paths.
Freelance Web Designer at Grandini Studio
January 1, 2022 - January 1, 2025
Designed, built, and maintained websites and landing pages using WordPress, Elementor, Shopify, and Wix. Translated client briefs and existing brand assets into polished, responsive pages tailored to business and marketing goals. Created and maintained ecommerce experiences, handled content updates, and performed front-end refinements with HTML/CSS. Worked independently across multiple projects, managing priorities and adapting quickly to changing requirements.
Web Designer & WordPress at Epicentro Agency
January 1, 2022 - January 1, 2025
Designed and built responsive websites and marketing campaign landing pages for clients across Latin America and Spain. Created user-centered page structures, wireframes, and layouts aligned with campaign objectives and brand guidelines. Maintained WordPress websites, plugins, and ecommerce experiences while fixing layout/usability/performance issues. Developed HTML-based Google Ads assets and adapted creatives for financial, beauty, and consumer-product brands. Optimized desktop and mobile experiences to preserve visual consistency and strengthen conversion paths.

Education

B.A. in International Business at Instituto Politécnico Nacional
January 1, 2014 - January 1, 2018
UX Design Professional Certificate (Google / Coursera) at Google / Coursera
January 1, 2023 - July 27, 2026
SEO & SEM: Google Positioning Strategies at Domestika
January 1, 2023 - July 27, 2026
B.A. in International Business at Instituto Politécnico Nacional
January 1, 2014 - December 31, 2018
B.A. in International Business at Instituto Politécnico Nacional
January 1, 2014 - January 1, 2018
B.A. in International Business at Instituto Politécnico Nacional
January 1, 2014 - December 31, 2018
UX Design Professional Certificate (in progress) at Google / Coursera
January 1, 2023 - July 27, 2026
SEO & SEM: Google Positioning Strategies at Domestika
January 1, 2023 - July 27, 2026

Qualifications

UX Design Professional Certificate (Google / Coursera)
January 1, 2023 - July 27, 2026
SEO & SEM: Google Positioning Strategies (Domestika)
January 1, 2023 - July 27, 2026
UX Design Professional Certificate (Google / Coursera)
January 1, 2026 - July 27, 2026
SEO & SEM: Google Positioning Strategies (Domestika)
January 1, 2023 - July 27, 2026
UX Design Professional Certificate (Google / Coursera) — in progress
January 1, 2025 - July 27, 2026
SEO & SEM: Google Positioning Strategies (Domestika)
January 1, 2023 - July 27, 2026
UX Design Professional Certificate (Google / Coursera)
January 1, 2023 - July 27, 2026
SEO & SEM: Google Positioning Strategies (Domestika)
January 1, 2023 - July 27, 2026
B.A. in International Business (IPN)
January 1, 2014 - December 31, 2018

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Retail, Computers & Electronics, Healthcare, Other, Consumer Goods, Software & Internet