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Social Media Manager and Content Marketing Specialist with experience creating content strategies, managing social media, and building engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and turning brand identity into compelling content that grows community and drives engagement. Experienced across moodboards, styling complete looks, planning fashion and lifestyle shoots, and coordinating with photographers and models to bring creative concepts to life. Passionate about fashion, beauty, and luxury with a strong eye for visual communication and authentic brand experiences across digital platforms.…Social Media Manager and Content Marketing Specialist with experience creating content strategies, managing social media, and building engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and turning brand identity into compelling content that grows community and drives engagement. Experienced across moodboards, styling complete looks, planning fashion and lifestyle shoots, and coordinating with photographers and models to bring creative concepts to life. Passionate about fashion, beauty, and luxury with a strong eye for visual communication and authentic brand experiences across digital platforms.

Mariana Ulibrarri Guillermo

Social Media Manager, Brand Strategist, Creative Director, +5

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Social Media Manager and Content Marketing Specialist with experience creating content strategies, managing social media, and building engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and turning brand identity into compelling content that grows community and drives engagement. Experienced across moodboards, styling complete looks, planning fashion and lifestyle shoots, and coordinating with photographers and models to bring creative concepts to life. Passionate about fashion, beauty, and luxury with a strong eye for visual communication and authentic brand experiences across digital platforms.…Social Media Manager and Content Marketing Specialist with experience creating content strategies, managing social media, and building engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and turning brand identity into compelling content that grows community and drives engagement. Experienced across moodboards, styling complete looks, planning fashion and lifestyle shoots, and coordinating with photographers and models to bring creative concepts to life. Passionate about fashion, beauty, and luxury with a strong eye for visual communication and authentic brand experiences across digital platforms.

Available to hire

Social Media Manager and Content Marketing Specialist with experience creating content strategies, managing social media, and building engaging digital campaigns for lifestyle, wellness, retail, and premium brands. Skilled in brand storytelling, influencer collaborations, and turning brand identity into compelling content that grows community and drives engagement.

Experienced across moodboards, styling complete looks, planning fashion and lifestyle shoots, and coordinating with photographers and models to bring creative concepts to life. Passionate about fashion, beauty, and luxury with a strong eye for visual communication and authentic brand experiences across digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

French

Intermediate

Work Experience

Social Media Manager & Meta Ads Specialist at Gogar

March 1, 2026 - Present

Manage Gogar’s digital presence (AC sales, installation & maintenance) across Facebook and Instagram, from content strategy to customer service. Plan, launch, and optimize Meta Ads campaigns with sales and WhatsApp conversation objectives, using daily budgets and bid strategies aligned to the business sales model. Analyze performance metrics (cost per conversation, CPC, reach, video retention, hook rate) to pause underperforming ads and reallocate budget to top creatives, lowering cost per lead. Lead creative strategy for video ads with short 3-second hooks, optimal 15–30s duration, and conversation-driven CTAs. Provide client-friendly performance reporting with spend analysis, results, and weekly optimization recommendations. Design WhatsApp conversion funnels including automated replies and welcome/away flows on WhatsApp Business. Administer Meta Business Manager: ad account setup, billing and payment separation, team access with roles and limited permissions, and two-factor auth

Brand Marketing, Communications & Influencer Relations Manager at Oleaadda Coffee Boutique

October 1, 2025 - Present

Lead brand marketing, communications, and social media strategy, ensuring cohesive brand identity across customer touchpoints. Develop creative campaigns, seasonal launches, and storytelling initiatives to strengthen brand awareness and customer engagement. Produce and direct digital content including reels, campaigns, product launches, and lifestyle-focused visual assets. Manage influencer partnerships, brand collaborations, and community-building initiatives to expand reach. Plan and execute experiential marketing events, workshops, and in-store activations. Oversee Meta advertising campaigns and performance analysis to support growth and conversion goals. Write compelling social media and campaign copy and promotional materials. Monitor industry trends and consumer behavior to develop relevant high-performing content strategies. Coordinate with creative partners to ensure consistent visual identity and brand objectives. Create fashion and lifestyle moodboards for shoots, style compl

Social Media & Content Marketing Manager at BOU Estudio Creativo

August 1, 2025 - May 1, 2026

Manage social media and content marketing strategies for beauty, fashion, bridal, wellness, healthcare, hospitality, food & beverage, retail, insurance, and real estate clients. Develop monthly content plans for each client based on brand objectives, marketing strategy, audience behavior, and consumer psychology to maximize engagement and brand awareness. Create compelling copy and produce short-form video and graphic content for Instagram, Facebook, and TikTok using CapCut Pro and Canva Pro. Plan and execute digital campaigns, product launches, and seasonal content initiatives across multiple client accounts. Collaborate with designers, photographers, and clients to ensure cohesive visual storytelling and consistent brand communication. Monitor social media performance and audience engagement to optimize content strategies and improve results. Research industry trends, audience insights, and platform updates to create timely, relevant, high-performing content.

Community Manager & Marketing Coordinator at Studio Form & Function

December 1, 2024 - June 1, 2025

Manage the studio’s social media presence and community engagement to strengthen member relationships and brand loyalty. Develop monthly content calendars aligned with marketing objectives, promotions, and class schedules. Create engaging social media content (reels, posts, promotional materials) using CapCut Pro and Canva Pro. Design and distribute email marketing campaigns using Mailchimp to promote memberships, workshops, special events, and studio updates. Plan and promote workshops, seasonal campaigns, and community events to increase engagement and attendance. Manage front desk operations including class bookings, member inquiries, and customer support to ensure an exceptional client experience. Support promotion of memberships, retail products, and studio services through personalized customer interactions and marketing initiatives. Coordinate with instructors and the management team to maintain consistent brand communication across digital and in-person channels.

Store Manager at Gather The Shop

July 1, 2024 - March 1, 2025

Manage daily operations of a multi-brand boutique, ensuring an exceptional customer experience and efficient store performance. Lead personalized styling consultations to help customers find pieces matching their personal style and needs. Manage daily sales operations using Shopify POS, including transactions, inventory updates, and customer purchases. Oversee inventory management, stock replenishment, merchandising, and store organization. Execute visual merchandising strategies to maintain a cohesive and elevated shopping experience. Build strong customer relationships through personalized service and clienteling. Train and support new team members on customer service standards, sales techniques, and store procedures. Monitor sales performance and contribute to store goals through exceptional customer engagement.

Stylist Advisor at The Lastest Scoop

May 1, 2024 - December 1, 2025

Deliver personalized styling consultations, curating outfits based on customer preferences, lifestyle, and occasion. Build strong client relationships through exceptional customer service, fostering loyalty and repeat purchases. Stay up to date on seasonal collections, fashion trends, and product knowledge to provide tailored styling recommendations. Maximize sales opportunities by recommending complementary products and creating complete outfit solutions, consistently contributing to store sales targets. Recognized as one of the store’s top-performing sales associates, achieving the highest individual sales during multiple reporting periods through personalized styling and exceptional customer service. Support visual merchandising and maintain brand presentation standards to create an elevated shopping experience. Process transactions and ensure a seamless in-store customer experience.

Talent Acquisition Specialist at NS Talent Solutions

February 1, 2023 - February 1, 2024

Manage end-to-end recruitment processes for clients across multiple industries, ensuring a positive candidate experience from sourcing to placement. Source and screen qualified candidates using LinkedIn Recruiter, Indeed, and other professional recruitment platforms. Conduct candidate interviews to evaluate qualifications, experience, and cultural fit according to client requirements. Manage candidate pipelines and recruitment workflows using JobAdder CRM, maintaining accurate records and tracking candidates through each stage of the hiring process. Coordinate interview scheduling and facilitate communication between candidates and hiring managers via JobAdder CRM for an organized and efficient recruitment process. Build and maintain strong relationships with candidates through timely follow-ups and guidance throughout the hiring journey.