Mariana Ulibrarri Guillermo

Manage Gogar’s digital presence (AC sales, installation & maintenance) across Facebook and Instagram, from content strategy to customer service. Plan, launch, and optimize Meta Ads campaigns with sales and WhatsApp conversation objectives, using daily budgets and bid strategies aligned to the business sales model. Analyze performance metrics (cost per conversation, CPC, reach, video retention, hook rate) to pause underperforming ads and reallocate budget to top creatives, lowering cost per lead. Lead creative strategy for video ads with short 3-second hooks, optimal 15–30s duration, and conversation-driven CTAs. Provide client-friendly performance reporting with spend analysis, results, and weekly optimization recommendations. Design WhatsApp conversion funnels including automated replies and welcome/away flows on WhatsApp Business. Administer Meta Business Manager: ad account setup, billing and payment separation, team access with roles and limited permissions, and two-factor auth

Lead brand marketing, communications, and social media strategy, ensuring cohesive brand identity across customer touchpoints. Develop creative campaigns, seasonal launches, and storytelling initiatives to strengthen brand awareness and customer engagement. Produce and direct digital content including reels, campaigns, product launches, and lifestyle-focused visual assets. Manage influencer partnerships, brand collaborations, and community-building initiatives to expand reach. Plan and execute experiential marketing events, workshops, and in-store activations. Oversee Meta advertising campaigns and performance analysis to support growth and conversion goals. Write compelling social media and campaign copy and promotional materials. Monitor industry trends and consumer behavior to develop relevant high-performing content strategies. Coordinate with creative partners to ensure consistent visual identity and brand objectives. Create fashion and lifestyle moodboards for shoots, style compl

Manage social media and content marketing strategies for beauty, fashion, bridal, wellness, healthcare, hospitality, food & beverage, retail, insurance, and real estate clients. Develop monthly content plans for each client based on brand objectives, marketing strategy, audience behavior, and consumer psychology to maximize engagement and brand awareness. Create compelling copy and produce short-form video and graphic content for Instagram, Facebook, and TikTok using CapCut Pro and Canva Pro. Plan and execute digital campaigns, product launches, and seasonal content initiatives across multiple client accounts. Collaborate with designers, photographers, and clients to ensure cohesive visual storytelling and consistent brand communication. Monitor social media performance and audience engagement to optimize content strategies and improve results. Research industry trends, audience insights, and platform updates to create timely, relevant, high-performing content.