I am a marketing professional with over 10 years of experience in digital and social media marketing, community management, influencer marketing, content creation, and copywriting. Originally from England, I have been based in Switzerland for over a decade, where I built my marketing career and developed a strong understanding of the European marketing and luxury brand landscape. I have agency experience working with prestigious brands in the luxury, fashion, beauty, watches, and jewellery sectors, as well as working for international education groups based in Switzerland. I am passionate about developing compelling digital content and building engaged communities that strengthen brand identity and customer loyalty. After a short career break to raise my two children, I am excited to return to the marketing sector in the luxury and fashion industry, bringing my expertise to create a meaningful impact.

I am a marketing professional with over 10 years of experience in digital and social media marketing, community management, influencer marketing, content creation, and copywriting. Originally from England, I have been based in Switzerland for over a decade, where I built my marketing career and developed a strong understanding of the European marketing and luxury brand landscape. I have agency experience working with prestigious brands in the luxury, fashion, beauty, watches, and jewellery sectors, as well as working for international education groups based in Switzerland. I am passionate about developing compelling digital content and building engaged communities that strengthen brand identity and customer loyalty. After a short career break to raise my two children, I am excited to return to the marketing sector in the luxury and fashion industry, bringing my expertise to create a meaningful impact.

Available to hire

I am a marketing professional with over 10 years of experience in digital and social media marketing, community management, influencer marketing, content creation, and copywriting. Originally from England, I have been based in Switzerland for over a decade, where I built my marketing career and developed a strong understanding of the European marketing and luxury brand landscape. I have agency experience working with prestigious brands in the luxury, fashion, beauty, watches, and jewellery sectors, as well as working for international education groups based in Switzerland. I am passionate about developing compelling digital content and building engaged communities that strengthen brand identity and customer loyalty. After a short career break to raise my two children, I am excited to return to the marketing sector in the luxury and fashion industry, bringing my expertise to create a meaningful impact.

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Language

English
Fluent
French
Beginner
Portuguese
Beginner

Work Experience

Administrative Assistant at IMD Business School
January 3, 2022 - March 31, 2026
Assisting with various administrative tasks to support the operational functions of IMD.
Social Media Marketing Manager at Swiss Education Group (SEG)
January 1, 2019 - January 1, 2021
Managing social media strategies and campaigns for leading educational brands.
Senior Social Media Specialist at Digital Luxury Group (DLG)
January 1, 2018 - January 1, 2019
Developing and implementing social media strategies for luxury clients.
Junior Social Media Specialist at Digital Luxury Group (DLG)
January 1, 2017 - January 1, 2018
Supporting social media initiatives for various luxury brands.
Social Media Freelancer at Peritas Yachts, Private Clients
January 1, 2016 - January 1, 2026
Providing freelance social media support for luxury brands.
Fashion Blogger at Self-Employed
January 1, 2016 - January 1, 2021
Creating content around fashion topics and trends through a personal blog.
Fashion Retail & Sales Assistant at Various Retailers
January 1, 2007 - December 31, 2007
Assisting customers and promoting sales in retail fashion environments.

Education

BA (HONS) Fashion Marketing & Business Management at London Metropolitan University
January 1, 2011 - January 1, 2014
Fashion Marketing & Design at Northumbria University
January 1, 2008 - January 1, 2010
A, AS Levels & GCSE's at Denstone College
January 1, 2002 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Education, Professional Services, Other, Media & Entertainment