Animated TV Spots – Madrid

I handled the full production pipeline for these three animated commercials for Madrid television. As a solo creator, I was responsible for every single step of the process, from the initial storyboarding to the final render.
The main challenge was the first spot: it had the highest character count and a very tight three-week deadline. With no budget to expand the team, I had to find creative ways to optimize the workflow:
Character Animation: I used Mixamo to speed up the rigging and animation process.
Crowd Management: To make the scenes feel populated, I duplicated character models and offset their animations in time, creating the illusion of a diverse crowd without compromising the render times or the deadline.
This project was a great lesson in creative problem-solving and technical efficiency under pressure.