I'm a creative and detail-oriented Graphic Designer with experience developing visual communication strategies, brand identities, and marketing materials for public, healthcare, and corporate sectors. I thrive at turning ideas into compelling visual experiences that engage audiences and support business goals. I love collaborating across disciplines, staying updated on design trends and tools, and delivering high-quality work in fast-paced environments. I'm always learning new skills and technologies to create meaningful and impactful solutions.

Lina Torresmilena Higuerra Maria Paula M

I'm a creative and detail-oriented Graphic Designer with experience developing visual communication strategies, brand identities, and marketing materials for public, healthcare, and corporate sectors. I thrive at turning ideas into compelling visual experiences that engage audiences and support business goals. I love collaborating across disciplines, staying updated on design trends and tools, and delivering high-quality work in fast-paced environments. I'm always learning new skills and technologies to create meaningful and impactful solutions.

Available to hire

I’m a creative and detail-oriented Graphic Designer with experience developing visual communication strategies, brand identities, and marketing materials for public, healthcare, and corporate sectors. I thrive at turning ideas into compelling visual experiences that engage audiences and support business goals.

I love collaborating across disciplines, staying updated on design trends and tools, and delivering high-quality work in fast-paced environments. I’m always learning new skills and technologies to create meaningful and impactful solutions.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer at Novamed S.A.S.
January 1, 2022 - Present
Design and develop visual assets for digital and print marketing campaigns within the pharmaceutical industry. Created educational, promotional, and commercial materials targeted to health care professionals, pharmacies, and end consumers. Produced social media content, product presentations, brochures, catalogs, banners, and audiovisual materials aligned with corporate branding guidelines. Collaborated with marketing and commercial teams to translate business objectives into effective visual communications strategies. Ensured brand consistency across channels and managed multiple projects with tight deadlines in a fast-paced corporate environment.
Graphic Designer at Ministerio del Deporte (Ministry of Sport)
January 1, 2021 - December 31, 2021
Designed visual communication campaigns promoting physical activity, healthy lifestyles, and public health initiatives. Created social media graphics, educational materials and digital assets to engage citizens and raise awareness.
Graphic Designer at Digimedia Group S.A.S.
January 1, 2020 - January 1, 2021
Developed social media content and visual assets for clients across different industries. Designed materials based on content calendars and digital marketing strategies. Collaborated with account managers and content teams to ensure visual consistency and effective audience engagement. Supported brand positioning through compelling digital design and storytelling. Delivered projects under tight deadlines while maintaining quality and attention to detail.
Graphic Designer at NovaMed S.A.S
January 1, 2022 - Present
Designed and developed visual assets for digital and print marketing campaigns in the pharmaceutical industry. Created social media graphics, product presentations, brochures, catalogs, banners, and audio-visual materials aligned with corporate branding guidelines. Collaborated with marketing and commercial teams to translate business objectives into effective visual communications. Ensured brand consistency across multiple channels and delivered high-quality designs under tight deadlines.
Graphic Designer at Ministry of Sport
January 1, 2021 - January 1, 2021
Designed visual campaigns promoting physical activity, healthy lifestyles, and public health initiatives. Created social media graphics, educational materials, and digital communications assets for nationwide campaigns. Collaborated with multidisciplinary teams to develop engaging content to increase public participation and awareness. Adapted visual concepts into accessible, audience-focused materials across multiple platforms. Contributed to strengthening the institution's visual communication through creative and strategic design solutions.
Graphic Designer at NOVAMEDS S.A.S
January 1, 2022 - Present
Design and develop visual assets for digital and print marketing campaigns within the pharmaceutical industry. Create educational, promotional, and consumer-facing materials; produce social media graphics, product presentations, brochures, catalogs, banners, and audiovisual assets aligned with branding guidelines. Collaborate with marketing and commercial teams to translate business objectives into effective visual communications. Ensure brand consistency across multiple channels and manage multiple projects with tight deadlines in a fast-paced corporate environment.
Graphic Designer at DIG IMEDIA GROUPS S.A.S.
January 1, 2020 - December 31, 2021
Developed social media content and visual assets for clients across industries. Created materials based on content calendars and digital marketing strategies. Coordinated with account managers and content teams to ensure visual consistency and effective audience engagement. Supported brand positioning initiatives through compelling digital design and storytelling. Delivered projects under tight deadlines while maintaining quality and attention to detail.

Education

Bachelor's Degree in Graphic Design at Fundación Universitaria Los Libertadores
January 1, 2022 - January 1, 2022
Bachelor's Degree in Graphic Design at Fundación Universitaria Los Libertadores
January 1, 2022 - January 1, 2022
Bachelor's Degree in Graphic Design at Fundación Universitaria Los Libertadores
January 11, 2030 - June 11, 2026
English Language Studies at SENA
January 1, 2017 - June 11, 2026
UX Seminar at Fundación Universitaria Los Libertadores
January 1, 2017 - June 11, 2026

Qualifications

UX Seminar
January 1, 2017 - June 11, 2026
English Language Studies
January 1, 2017 - June 11, 2026

Industry Experience

Healthcare, Life Sciences, Education, Professional Services, Manufacturing, Media & Entertainment, Other