Social Media Manager at Generali (via Dinova)

Conceived and executed multi-channel communications strategies to grow and enhance the brand’s storytelling, positioning, and community. Designed and implemented social media campaigns to amplify international collaborations, global initiatives, milestones, and philanthropic projects. Created and disseminated guidelines and toolkits to ensure consistency across the Group’s channels and effective spread of selected messages. Managed collaboration among internal teams and external agencies to achieve efficient creation of communication products in line with the global brand’s guidelines. Wrote, edited, and localized content for campaigns; supervised AD campaigns and analyzed performance to maximize ROI. Conducted market research, benchmarks, influencer mapping, sentiment analysis; produced reports to support cross-team decision-making.

Social Media Manager at Generali (contractor, Dinova)

Developed multi-channel social media strategy to grow brand storytelling, positioning, and community engagement; designed and executed social media campaigns to amplify international collaboration and brand initiatives; created guidelines and toolkits to ensure consistency; coordinated internal and external partners to maximize reach and ROI.

Communications Strategist at Placa Architecture

Designed and implemented digital marketing strategies, analyzed results to ensure campaigns’ effectiveness. Created and optimized web pages showing the company’s projects and initiatives. Defined and created content in collaboration with external professionals and agencies. Developed media relations to improve the brand’s positioning. Wrote, edited, and localized content to ensure success on each selected channel. Managed collaboration among internal teams and external agencies to achieve efficient creation of communication products in line with the brand guidelines. Supervised campaigns and analyzed performance to maximize ROI. Conducted market research, benchmarks, influencer mapping, and sentiment analysis; designed reports to facilitate cross-team communication and decision-making. Selected and monitored KPIs and user insights to enable budget optimization.

Communications Specialist at Andersen

Optimized website structure and content formats to improve user experience; designed and implemented multi-channel communications strategies; supervised content creation across channels; monitored KPIs and ROI; collaborated with internal teams and external agencies to ensure consistency with brand guidelines.

Digital Communications Specialist at LoJack

Ideated and executed digital communications strategies for product launches; edited, wrote, and localized content; created and maintained content across digital channels; analyzed performance and refined messaging; developed KPI-driven reporting to optimize budgets.

Customer Success Specialist at Colibri

Optimized the customer’s journey through website improvements and automated email streams; designed and implemented communication strategies to increase customer retention and foster community engagement.

Customer Success Specialist at Colibry

Optimized customer journeys on the website and communication channels; enhanced community engagement and follower interaction; supported onboarding and ongoing customer satisfaction.

Content Writer at i-D Magazine (Vice)

Developed articles and interviews about music, events, and photography; contributed to magazine content planning and editorial features.