CRM & Growth Marketing at Rider Growth - Uber Technologies Inc

Led end-to-end CRM and lifecycle marketing for Uber’s rider ecosystem across Italy, Greece, and Malta. Drove activation, retention, and engagement; supported Milano-Cortina 2026 Winter Olympics as Uber’s Official Partner, contributing to operational readiness and brand visibility. Designed and scaled AI-driven multichannel engagement programs across three international markets; built segmentation, automation, and performance measurement frameworks; managed high-visibility brand partnerships and experiential activations. Supported go-to-market strategies for new mobility products in Southern Europe, contributed to location intelligence and pickup optimization, and enhanced end-to-end rider and driver experiences. Collaborated on brand marketing, licensing, and product development strategies across lifestyle and high-end categories; created product mock-ups, visual concepts, and comprehensive brand catalogs using Adobe Creative Suite; conducted trend forecasting, market research, and

CRM Expert in Customer and Rider Growth at Uber Technologies

CRM expert in customer and rider growth, partnerships, and content strategy, with a triple Master’s in International Business and Consumer Behavior. Led innovative CRM strategies across three markets, leveraging AI, machine learning, and multi-channel campaigns (email, SMS, app) to drive engagement, retention, and personalized experiences for riders and drivers. Managed high-profile partnerships with brands (e.g., Italo) and oversaw development and growth of Uber products (Courier, Uber for Teens, Uber Senior, Reserve) across Italy, Greece, and Malta.