Hy-Lang Electric – Ongoing SEO & Website Optimization

Role: SEO Strategist & Site Manager
I provide continuous search engine optimization and website maintenance for [Hy-Lang Electric](https://www.twine.net/signin supporting their goal of reaching more commercial and residential clients across San Diego County.

Key Initiatives

Technical & On-Page SEO: Regular audits to maintain healthy crawlability, update meta tags, improve site structure, and apply schema for services and local presence.

Content Optimization: Refining key service pages and employment listings with targeted keywords to improve rankings and click-through rates.

Performance Monitoring: Using GA4 and Search Console dashboards to track user behavior, page performance, and conversion events, making data-driven adjustments each month.

Local Search Visibility: Maintaining and optimizing the Google Business Profile and citation consistency for “electrical services” searches across the San Diego area.

Website Maintenance: Routine updates to WordPress core, plugins, security patches, and UX improvements to ensure mobile responsiveness and minimal downtime.

Impact (Jan 1 – Feb 28, 2025)

Active Users: 501 (+5% vs. previous period)

New Users: 495 (+5.8%)

Engaged Users: 46% engagement rate (+22%) with 38% more pageviews per user and nearly 50% longer session time.

Search Visibility: 395 clicks (+18%) and 5.63K impressions (+14%) in Google Search Console; top service page clicks rose 12%, and employment page clicks climbed 75%.

By pairing ongoing SEO enhancements with proactive website upkeep, Hy-Lang Electric continues to see steady traffic growth, stronger engagement, and improved keyword positioning across core service offerings.