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I'm Marie-Julie Garcia Soto, a social media marketer and creative strategist with 8+ years of experience developing and executing campaigns for global brands across health, wellness, lifestyle, travel, and hospitality. I love connecting creativity and performance to drive authentic digital growth. I'm passionate about turning ideas into data-driven strategies that boost brand presence and engagement, and I enjoy shaping clear, impactful social media plans that resonate with audiences and deliver measurable results.…I'm Marie-Julie Garcia Soto, a social media marketer and creative strategist with 8+ years of experience developing and executing campaigns for global brands across health, wellness, lifestyle, travel, and hospitality. I love connecting creativity and performance to drive authentic digital growth. I'm passionate about turning ideas into data-driven strategies that boost brand presence and engagement, and I enjoy shaping clear, impactful social media plans that resonate with audiences and deliver measurable results.

Marie-Julie Garcia Soto

Social Media Manager, Content Creator, Growth Marketer, +5

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I'm Marie-Julie Garcia Soto, a social media marketer and creative strategist with 8+ years of experience developing and executing campaigns for global brands across health, wellness, lifestyle, travel, and hospitality. I love connecting creativity and performance to drive authentic digital growth. I'm passionate about turning ideas into data-driven strategies that boost brand presence and engagement, and I enjoy shaping clear, impactful social media plans that resonate with audiences and deliver measurable results.…I'm Marie-Julie Garcia Soto, a social media marketer and creative strategist with 8+ years of experience developing and executing campaigns for global brands across health, wellness, lifestyle, travel, and hospitality. I love connecting creativity and performance to drive authentic digital growth. I'm passionate about turning ideas into data-driven strategies that boost brand presence and engagement, and I enjoy shaping clear, impactful social media plans that resonate with audiences and deliver measurable results.

Available to hire

I’m Marie-Julie Garcia Soto, a social media marketer and creative strategist with 8+ years of experience developing and executing campaigns for global brands across health, wellness, lifestyle, travel, and hospitality. I love connecting creativity and performance to drive authentic digital growth.

I’m passionate about turning ideas into data-driven strategies that boost brand presence and engagement, and I enjoy shaping clear, impactful social media plans that resonate with audiences and deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Snapchat

Intermediate

Language

Dutch

Fluent

English

Fluent

French

Beginner

Spanish; Castilian

Beginner

Catalan; Valencian

Beginner

Work Experience

Social Media Marketer at Freelance – Clients including Essity (Libresse, TENA), Puig, Visa

January 1, 2022 - Present

Advised clients on social media strategies, paid ads, and content to strengthen brand presence and engagement.

Digital Consultant at Publicis Groupe NL

December 31, 2022 - October 20, 2025

Provided digital strategy and social media guidance for clients in the Netherlands, 2021-2022.

Social Media Marketer at De Bijenkorf NL

December 31, 2021 - October 20, 2025

Led social and display strategy for the Dutch, Belgian, and German markets; managed €800K annual ads; online campaigns across beauty, fashion, interior categories; translated offline campaigns into online actions; drove visibility, traffic, and customer lifetime value through data-driven optimization and performance analysis.

Social Media Manager at Perry & Aktiesport NL

December 31, 2019 - October 20, 2025

Developed brand style for Nike, Adidas, Puma; Managed €100K+ paid & influencer budget; Built in-house photo studio; Supported 40% ecommerce growth.

Marketing Consultant at Meta PT

December 31, 2016 - October 20, 2025

Facebook Expert SMB Program, Lisbon HQ; Managed 200+ client portfolio; Translated business strategies into Facebook paid campaigns; Drove product adoption, customer satisfaction & revenue growth.

Social Media Manager at Freelance

January 1, 2022 - Present

Advised clients including Essity (Libresse, TEN A), Puig, and Vis a on digital media strategies focused on social media and influencer marketing, overseeing approximately €1M–€1.8M in annual ad spend within the Dutch market.

Social Media Consultant at Publicis Groupe NL

December 31, 2022 - October 24, 2025

Advised international clients to create tailored social media strategies, social paid ads, and content that strengthened brand presence and engagement.

Social Media Marketer at De Bijenkorf NL

December 31, 2021 - October 24, 2025

Developed and executed social media campaigns for a major retailer, driving brand and product engagement across beauty, fashion, and interior categories.

Social Media Manager at Perry & Aktiesport NL

December 31, 2019 - October 24, 2025

Developed brand style and social media strategy; managed €100K+ paid and influencer budget; built an in-house photo studio; supported 40% e-commerce growth.