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Marketing graduate with 4+ years of hands-on experience driving measurable brand growth across social media strategy, content creation, and event management. Known for translating brand goals into engaging content, growth-focused campaigns, and high-impact community events. Track record includes a 4,633% lift in profile visits and 400% growth in audience reach across food & beverage, beauty, lifestyle, and non-profit sectors, supported by strong creative and analytics skills.…Marketing graduate with 4+ years of hands-on experience driving measurable brand growth across social media strategy, content creation, and event management. Known for translating brand goals into engaging content, growth-focused campaigns, and high-impact community events. Track record includes a 4,633% lift in profile visits and 400% growth in audience reach across food & beverage, beauty, lifestyle, and non-profit sectors, supported by strong creative and analytics skills.

Marie Jovanney Lourdes

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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Marketing graduate with 4+ years of hands-on experience driving measurable brand growth across social media strategy, content creation, and event management. Known for translating brand goals into engaging content, growth-focused campaigns, and high-impact community events. Track record includes a 4,633% lift in profile visits and 400% growth in audience reach across food & beverage, beauty, lifestyle, and non-profit sectors, supported by strong creative and analytics skills.…Marketing graduate with 4+ years of hands-on experience driving measurable brand growth across social media strategy, content creation, and event management. Known for translating brand goals into engaging content, growth-focused campaigns, and high-impact community events. Track record includes a 4,633% lift in profile visits and 400% growth in audience reach across food & beverage, beauty, lifestyle, and non-profit sectors, supported by strong creative and analytics skills.

Available to hire

Marketing graduate with 4+ years of hands-on experience driving measurable brand growth across social media strategy, content creation, and event management. Known for translating brand goals into engaging content, growth-focused campaigns, and high-impact community events.

Track record includes a 4,633% lift in profile visits and 400% growth in audience reach across food & beverage, beauty, lifestyle, and non-profit sectors, supported by strong creative and analytics skills.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Chinese

Beginner

Work Experience

Head of Public Relations and Marketing at Solar Chapter Melbourne

February 1, 2025 - February 28, 2026

Organized and executed PR event with 100+ attendees and led a team of 33 members. Spearheaded marketing strategies that delivered a 400% increase in Instagram audience reach and a 32.33% increase in Instagram followers. Secured media partnerships with 10+ non-profit organisations across Melbourne.

Marketing Director at Cassiel Studio (Nail Art Business)

February 1, 2025 - Present

Developed and managed full Instagram content strategy including feed posts, interactive stories, and highlights. Created editorial posts and video assets, and produced brand collateral such as logo and price list while directing photography for product shoots. Executed paid Instagram boost campaigns to maximize reach and drive booking enquiries ahead of peak season, managing targeting and budget allocation.

Program Officer at Indonesian Film Festival

November 1, 2023 - November 30, 2024

Supervised and led a three-day event with 549 attendees, coordinating a committee of 42 members. Co-produced an outdoor movie festival with 400+ attendees and collaborated with 5+ food vendors. Managed email marketing and external party collaboration (including ACMI). Secured partnerships with Indonesian film production houses and arranged four guest-stars appearances.

Digital Marketing Intern at Mehdi’s Proprietary Limited

September 1, 2023 - December 31, 2023

Managed social media platforms (Instagram and Facebook) to boost engagement, generating a 4,633% increase in profile visits and a 3,579% increase in Instagram followers. Designed and generated Shopify accounts and the official website. Led creative direction and design of product labels to ensure brand consistency and product recognition.

Advertising and Social Media Content Creator at BURSA Sports Alliance

November 1, 2021 - April 30, 2022

Created 12 feed posts and 23 interactive stories, achieving a 328% increase in audience reach. Co-designed merchandise for members, including T-shirts, tote bags, and stickers. Established and hosted a Spotify broadcast channel with 500+ listeners, producing two podcast episodes and serving as on-air MC.

Social Media Manager at Honeywild (Lip Gloss Brand)

April 1, 2021 - January 31, 2022

Launched 40+ Instagram posts and reels, driving ~4,500% growth in engagement and gaining 800+ followers. Arranged and executed micro-influencer endorsements and supported model recruitment. Managed product photography, brand content, and feed curation to establish a cohesive visual identity.