Marie Jovanney Lourdes
Marketing graduate with 4+ years of hands-on experience driving measurable brand growth across social media strategy, content creation, and event management.
About
Marketing graduate with 4+ years of hands-on experience driving measurable brand growth across social media strategy, content creation, and event management. Known for translating brand goals into engaging content, growth-focused campaigns, and high-impact community events.
Track record includes a 4,633% lift in profile visits and 400% growth in audience reach across food & beverage, beauty, lifestyle, and non-profit sectors, supported by strong creative and analytics skills.
- 4 years' experience
- Joined July 2026
Skills· 9
Languages
- EnglishFluent
- IndonesianFluent
- ChineseBeginner
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Consumer Goods
- Education
Work experience· 6 roles
Organized and executed PR event with 100+ attendees and led a team of 33 members. Spearheaded marketing strategies that delivered a 400% increase in Instagram audience reach and a 32.33% increase in Instagram followers. Secured media partnerships with 10+ non-profit organisations across Melbourne.
Developed and managed full Instagram content strategy including feed posts, interactive stories, and highlights. Created editorial posts and video assets, and produced brand collateral such as logo and price list while directing photography for product shoots. Executed paid Instagram boost campaigns to maximize reach and drive booking enquiries ahead of peak season, managing targeting and budget allocation.
Supervised and led a three-day event with 549 attendees, coordinating a committee of 42 members. Co-produced an outdoor movie festival with 400+ attendees and collaborated with 5+ food vendors. Managed email marketing and external party collaboration (including ACMI). Secured partnerships with Indonesian film production houses and arranged four guest-stars appearances.
Education
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