Dawn M. Jeremiah Thaidependant

Vice President, Global Brand Marketing at Go City

Led a global branding function across London, Boston, and Singapore; scaled influencer programs, celebrity collaborations, and brand partnerships; partnered with C-levels to secure investment for strategic initiatives; managed cross-functional teams to drive growth with a $1.5M annual budget.

Vice President, Global Brand Marketing at Go City (subsidiary of Exponent)

Restructured and led teams across London, Boston, and Singapore; secured investment for influencer scaling, celebrity collaborations, brand partnerships, and digital monetization. Collaborated cross-functionally with stakeholders from marketing, ecommerce, product, tech, app, content, customer service, and operations to drive sustainable growth.

Vice President, Global Brand Marketing at Go City (subsidiary of Exponent)

Restructured and led teams across London, Boston, and Singapore; secured investment for influencer scaling, celebrity collaborations, brand partnerships, and digital monetization. Collaborated with C-level executives and the Board to drive cross-functional solutions across marketing, ecommerce, product, tech, app, content, customer service, and operations to deliver sustainable growth. Oversaw ecommerce revenue for Go City’s portfolio (Go City, London Pass, New York Pass, Paris Pass) with an eight-figure P&L. Built and scaled social media and influencer programs (3.6x YoY growth; 8x ROI), led PR and media outreach, launched in-house creative agency and AI-enabled workflows to accelerate testing and GTM initiatives.

Vice President, Marketing & Ecommerce - Asia at Go City

Built and led Asia marketing including ecommerce, digital, and performance marketing; owned a seven-figure P&L; led revenue recovery post-pandemic in APAC; launched WeChat Mini Programme to drive revenue in China; localized branding and ecommerce in China.

Vice President, Marketing & Ecommerce – Asia at Go City (subsidiary of Exponent)

Built the APAC marketing and ecommerce function from scratch, covering ecommerce, brand, social, PR, partnerships, and creative. Managed an eight-figure P&L, restoring APAC revenue to pre-pandemic levels by 2022 and expanding Mainland China revenue in 2023. Localized Go City experiences with ‘Go City 旅城’ and WeChat Mini Program, driving 1.3x revenue growth. Led localization across product pages and on-site promotions; oversaw paid media across Meta, Google, Baidu, WeChat, Weibo and other platforms, and managed regional influencers and agencies.

Vice President, Marketing & Ecommerce – Asia at Go City (subsidiary of Exponent)

Built APAC teams from scratch; grew ecommerce revenue to eight figures; restored APAC revenue to pre-pandemic levels by 2022; launched Go City 旅城 with full brand identity and spearheaded WeChat Mini Program (WeChat store), enabling localized ecommerce with 1.3x revenue growth.

Senior Marketing Manager, APAC at KAYAK Software Corporation

Led APAC brand, content, and digital marketing, go-to-market strategies; expanded KAYAK in Southeast Asia; achieved 35% incremental revenue growth and 6x app downloads; managed traffic, searches, and bookings for flights, hotels, cars and packages.

Senior Marketing Manager, APAC at KAYAK (Booking Holdings)

Led GTM strategies for APAC expansion, managing multimillion-dollar budgets and launching KAYAK in SEA, delivering 35% incremental revenue growth and 6x app downloads. Drove on-site product marketing across flights, hotels, cars and packages; conducted traffic acquisition via TV, OOH, video, content, influencers, SEM, PPC, SEO, PR, CRM and email marketing.

Senior Marketing Manager, APAC at KAYAK (subsidiary of Booking Holdings)

Led GTM strategies for APAC expansion; helped launch SEA, delivering 35% incremental revenue growth and 6x app downloads. Managed on-site marketing initiatives across flights, hotels, cars, and holidays with paid, owned, and earned channels, influencer partnerships, CRM, and SEO/SEM.

Content Marketing Manager, APAC at KAYAK Software Corporation

Led APAC content marketing across 12 travel blogs in 10 countries and 5 languages; achieved 30-70% YoY growth; managed social media across 7 countries in 5 languages; drove 40-150% ROI on campaigns.

Content Marketing Manager, APAC at KAYAK (Booking Holdings)

Directed content strategy across 12 travel blogs in 5 languages, achieving 30–70% YoY growth. Led paid, owned, and earned campaigns with 1–1.5x ROI; oversaw A/B and multivariate testing to boost conversions.

Content Marketing Manager, APAC at KAYAK (subsidiary of Booking Holdings)

Crafted and oversaw content strategy across 12 travel blogs in 5 languages, achieving 30–70% YoY growth. Directed content marketing and digital/social activities across paid, owned, and earned channels with 1–1.5x ROI.

Head of Marketing and Audience, Asia at Brand New Media (Sweet, a subsidiary of SPH)

Led branded content and content hubs; managed digital and content marketing for Prudential Asia, Coca-Cola, NTUC FairPrice, and others; delivered KPI improvements by 50-200% for clients.

Freelance Digital Strategist and Content Creator at 21st Century FOX

Developed digital marketing strategy and content for Southeast Asian releases; launched campaigns in Singapore and Malaysia; created social content and managed community.

Head of Marketing & Audience, Asia at Brand New Media (SPH)

Led branded content and content hubs for Prudential Asia, Coca-Cola, NTUC FairPrice, MDA, A+E Networks, LG, Health Promotion Board; grew content, social, and influencer campaigns; exceeded paid and organic KPIs by 1–5x.

Freelance Digital Strategist & Content Creator at 21st Century Fox (Disney)

Developed digital strategy, social content and community management for campaigns including Kingsman: The Golden Circle, The Greatest Showman, Murder on the Orient Express; helped launch campaigns in Singapore and Malaysia.

Head of Marketing & Audience, Asia at Brand New Media (subsidiary of Singapore Press Holdings)

Led teams delivering branded content and content hubs for Prudential Asia, Coca-Cola, NTUC FairPrice, MDA Singapore, LG, Health Promotion Board, and more. Oversaw digital, social, influencer, and content marketing across owned/earned/paid; exceeded KPI targets by 1–5x.

Freelance Digital Strategist & Content Creator at 21st Century Fox

Developed digital strategy, social media content, and community management for Kingsman: The Golden Circle, The Greatest Showman, Murder on the Orient Express, and more, supporting launch campaigns in Singapore and Malaysia.

Regional Marketing Manager – Asia at Life Inspired TV

Developed HD channel tactics; crafted digital, social, and traditional marketing strategies; managed affiliate relationships and loyalty campaigns; launched regional life-style brand partnerships.

Regional Marketing Manager – Asia at Life Inspired TV (Star Media Group)

Launched marketing strategy for regional HD lifestyle channel across 14 pay-TV platforms in Asia; led digital, social, on-air loyalty campaigns and up-selling of subscriptions, VOD and SVOD; pioneered social media strategy and partnerships.

Regional Marketing Manager – Asia at Life Inspired TV (Star Media Group)

Launched marketing strategy for a regional HD lifestyle channel on 14 pay-TV platforms; managed on-air and off-air loyalty campaigns, VOD and SVOD; pioneered social media strategy and partnerships across fashion, travel, and lifestyle.

Brand Communications and Publicity Executive at ntv7 (Media Prima Berhad)

Launched premieres for international shows; created publicity plans; built press relations and social media initiatives.

Brand Communications & Publicity Executive at ntv7 (Media Prima Berhad)

Managed brand marketing, publicity and communications for station programs; launched local versions of international formats and led PR/press activities and events.

Brand Communications & Publicity Executive at ntv7 (Media Prima Berhad)

Managed brand marketing, publicity, and communications for station programs and celebrities; launched local versions of international formats and handled PR for ABC and FOX content; organized press events and media relations.

Account Executive at SHIFT Communications LLC

PR campaigns for technology clients; managed speaking opportunities and trade marketing.

Account Executive at SHIFT Communications

PR for technology and consumer brand clients; secured speaking opportunities, award nominations, and trade marketing activities.

Account Executive at SHIFT Communications

PR and trade marketing for technology and consumer brands; secured speaking opportunities, awards nominations, and trade marketing initiatives.

Intern at U.S. Department of State

Launched recruitment campaign for Foreign Service Written Exam; wrote communications; supervised by Ambassador.

Consumer Researcher at ABC Television Networks

Research on consumer behavior for News desk; analyzed cases and contributed ideas for on-air coverage.

Intern at U.S. Department of State

Launched recruitment campaign for the Foreign Service Exam; supervised by a U.S. Ambassador.

Consumer Researcher at ABC Television Networks (Disney)

Contributed consumer insights and content ideas from the news desk for investigative and program-related work.

Intern at U.S. Department of State

Launched recruitment campaign for the Foreign Service Exam; supervised by an Ambassador.