Managed CRM structures (HubSpot/SAP) to ensure high-quality data segmentation and precise tracking for targeted digital campaigns. Streamlined operational workflows and tracking frameworks within CRM systems to deliver automated optimization strategies. Analyzed business requirements and managed data mapping to ensure data accuracy across customer-facing portals. Collaborated with cross-functional IT/marketing teams and international partners to maximize digital ecosystem performance. Monitored campaign and web metrics using CRM and analytics tools to ensure KPI compliance and resolve lead-generation bottlenecks.

IT & Digital Marketing Intern at Lit Lab

January 1, 2021 - June 1, 2021

Maintained and optimized website content across digital platforms. Analyzed website traffic, user journeys, and landing page performance using Google Analytics (GA4) to identify conversion drops and optimize multi-channel traffic quality. Supported website troubleshooting, testing, and process improvement initiatives. Collaborated with cross-functional teams on web, IT, and digital marketing projects.

Education

Bachelor's degree in Computer Science at Wyższa Szkoła Ekonomiczno-Innowacyjna (WSEI), Poland

January 11, 2030 - March 6, 2026

Bachelor's degree in Computer Science at Higher School of Economics and Innovation, Poland

January 11, 2030 - March 6, 2026

Bachelor of Science in Computer Science (Software Engineering Specialization) at WSEI University (University of Economics and Innovation), Lublin, Poland

January 1, 2022 - December 31, 2025